Ray M.
KOL Lead at Bibit.id- Claim this Profile
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Bio
Atika Octavia Harefa
I’m lucky to have worked with Ray for some influencer projects intensely at Ruangguru. Ray always has creative ideas, thought-provoking, and able to manage overlapping campaign smoothly in tight timeline. He's dedicated and willing to put that extra help whenever you need it. I highly recommend Ray, he will be an asset to any company!
Atika Octavia Harefa
I’m lucky to have worked with Ray for some influencer projects intensely at Ruangguru. Ray always has creative ideas, thought-provoking, and able to manage overlapping campaign smoothly in tight timeline. He's dedicated and willing to put that extra help whenever you need it. I highly recommend Ray, he will be an asset to any company!
Atika Octavia Harefa
I’m lucky to have worked with Ray for some influencer projects intensely at Ruangguru. Ray always has creative ideas, thought-provoking, and able to manage overlapping campaign smoothly in tight timeline. He's dedicated and willing to put that extra help whenever you need it. I highly recommend Ray, he will be an asset to any company!
Atika Octavia Harefa
I’m lucky to have worked with Ray for some influencer projects intensely at Ruangguru. Ray always has creative ideas, thought-provoking, and able to manage overlapping campaign smoothly in tight timeline. He's dedicated and willing to put that extra help whenever you need it. I highly recommend Ray, he will be an asset to any company!
Experience
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Bibit.id
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Indonesia
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Financial Services
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300 - 400 Employee
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KOL Lead
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Sep 2021 - Present
Leading Bibit's KOL Team to plan and execute influencers initiatives to promote Bibit's service and features, while also manage our Brand Ambassadors activities with the brand. Responsibilities included but not limited to: - Strategising campaigns from the approach, content, and KOL type to cater the audience’s needs and ultimately convince them to invest in Bibit - Planning and overviewing KOL budget to ensure we get the maximum reach and achieving company’s goals whilst maintaining maximum cost effectivity - Supervising the KOL selection in order to achieve highest possible reach and engagement with maximum cost effectivity - Planning and supervising Bibit's KOL monthly and ad hoc campaign plans which aimed to promote our core features - Initiating, creating the mechanism, and monitoring Bibit’s own affiliate program - Improving the internal work system to ensure effective workflow and work division inside the KOL team - Monitoring all KOLs' promotional content to ensure it's in accordance with the brief - Establishing new KOL connection with Bibit in order to increase our market reach Notable projects: - Bibit Syariah ads with Rhoma Irama Show less
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MySkill
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Indonesia
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Professional Training and Coaching
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100 - 200 Employee
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Tutor Influencer & Community Marketing
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Jun 2022 - Present
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Education
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Universitas Katolik Parahyangan
Bachelor's degree, International Relations and National Security Studies