Ray Herrera

V.P., Process Control Sales & Applications at TDL MRO & Process Control Solutions
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Location
Carlsbad, California, United States, US

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brendan kelly

Always available to help solve a problem no matter what time of the day or night! thx

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Experience

    • United States
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • V.P., Process Control Sales & Applications
      • Jan 2022 - Present

      Responsible for providing solutions to help customers solve problems, improve performance, operate safely and reliability without excessive maintenance, while saving time & money. Specializing in process control valves, valve automation, instrumentation and systems. Detail oriented with a creative open minded approach and understanding of customer needs with a positive attitude. Responsible for providing solutions to help customers solve problems, improve performance, operate safely and reliability without excessive maintenance, while saving time & money. Specializing in process control valves, valve automation, instrumentation and systems. Detail oriented with a creative open minded approach and understanding of customer needs with a positive attitude.

    • Canada
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Applications Engineering and Sales Consultant
      • Jun 2020 - Present

      Responsible for developing and managing digital strategies including leads and opportunities to grow customer base and overall sales. Perform virtual, direct, joint sales calls and presentations for process control products and systems. Train on functional aspects of products and systems both internally and externally. Provide technical service and support to customers ensuring a high level of customer satisfaction for new applications and solving process problems. Responsible for developing and managing digital strategies including leads and opportunities to grow customer base and overall sales. Perform virtual, direct, joint sales calls and presentations for process control products and systems. Train on functional aspects of products and systems both internally and externally. Provide technical service and support to customers ensuring a high level of customer satisfaction for new applications and solving process problems.

    • United States
    • Automation Machinery Manufacturing
    • 200 - 300 Employee
    • Isolation and Actuation Products Business Development Manager
      • Oct 2018 - Jun 2020

      Valve and Actuation Subject Matter Expert. Over 25 years sizing, selecting, selling and servicing valves, actuators, and instruments in the process control industry. Proud to represent Emerson's Isolation Valve and Actuation business with famous world renowned brands including Bettis, Biffi, Clarkson, EIM, FCT, Keystone, KTM, Neotecha, Sudmo, Topworx, Vanessa, and Virgo. Valve and Actuation Subject Matter Expert. Over 25 years sizing, selecting, selling and servicing valves, actuators, and instruments in the process control industry. Proud to represent Emerson's Isolation Valve and Actuation business with famous world renowned brands including Bettis, Biffi, Clarkson, EIM, FCT, Keystone, KTM, Neotecha, Sudmo, Topworx, Vanessa, and Virgo.

    • United States
    • Automation Machinery Manufacturing
    • 100 - 200 Employee
    • Vice President Business Development
      • Oct 2013 - Jan 2018

      Process control business unit leader. Responsible for managing growth of the process control division including control valves, valve automation, and process measurement instruments. Provided inside and outside sales training and support. Conducted individual and joint sales calls and presentations. Negotiated contracts and managed vendor relationships. Developed initiatives focused on increasing sales and margins. Managed TheValveShop.com ecommerce website and assisted with content development for ValinOnline.com ecommerce site. Provided marketing support with product & market driven sales campaigns. Double digit growth YOY. Published three articles and four how-to-videos. Show less

    • Founder
      • Jun 2000 - Oct 2013

      Founded TheValveShop.com as an Internet company to sell valve products online. Created, developed, and launched Website. In 2004, established bricks and mortar local distributorship focused on Southern California Commercial, Government, Industrial, Marine, and Municipal markets. Responsible for the overall business management and operation. Duties included field and inside sales, service, and customer support, account management, bidding, quotations, order entry, purchasing, shipping and receiving, website design and maintenance. Received countless product sales awards including ASCO $1 Million Club award. Published twice in Chemical Processing Magazine. Grew business to over $6Million in sales. Sold company to Valin Corporation. Show less

    • United States
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Field Sales Engineer
      • Feb 2000 - Jul 2004

      Business management responsibility for the San Diego, Riverside, and Orange County Territories. Provide technical product presentations, training seminars, field service, application assistance, and sales support to Engineers, Technicians, and Purchasing Agents. Prepared formal proposals. Negotiated contracts. Increased sales by $1.5 Million and exceeded sales goals every year with double digit growth. Received 2001 Burkert Distributor of The Year award. Business management responsibility for the San Diego, Riverside, and Orange County Territories. Provide technical product presentations, training seminars, field service, application assistance, and sales support to Engineers, Technicians, and Purchasing Agents. Prepared formal proposals. Negotiated contracts. Increased sales by $1.5 Million and exceeded sales goals every year with double digit growth. Received 2001 Burkert Distributor of The Year award.

    • Field Sales Engineer/Branch Manager
      • Jun 1992 - Jan 2000

      Business Management responsibility for the San Diego Branch Office. Account Management responsibility for Key Accounts in the San Diego and Baja Mexico Territory including. Provided leadership and training to Sales Engineers and Support staff. Sales in excess of $5 Million. Consistently achieved double digit growth. Exceeded all office and personal sales goals. 8/1995 - 2/1997, Field Sales Engineer Responsible for sales of Process Control and Industrial Automation products and services to Key and Territory Accounts in San Diego, Imperial, and Baja Mexico. Sales in excess of $3 Million. Presented technical proposals. Provided technical expertise to customers. Performed field maintenance, training and start-up services. Presidents Award recipient every year. 6/1992 - 8/1995, Inside Sales Engineer Inside sales and applications responsibility. Sales volume in excess of $3 Million dollars. Sized and selected control, safety relief and automated valves, regulators, electric and pneumatic actuators and instrumentation. Prepared technical proposals and processed sales orders. Directly contributed to doubling sales volume within 3 years. Consistently exceeded sales goals. Show less

    • United States
    • Defense and Space Manufacturing
    • 1 - 100 Employee
    • S-4 NCO
      • Feb 1992 - Feb 1993

      79TH Infantry Brigade Combat Team, 40th Infantry Division (Mechanized) 79TH Infantry Brigade Combat Team, 40th Infantry Division (Mechanized)

    • United States
    • Law Enforcement
    • 1 - 100 Employee
    • Staff Sergeant
      • Feb 1984 - Feb 1992

      7th Infantry Division (Light) 7th Infantry Division (Light)

Education

  • ICS Learn
    BS, Industrial Engineering
    1993 - 1998
  • ICS Learn
    AST, Electrical Engineering
    1993 - 1996
  • Central Texas College
    AA, Business Management
    1990 - 1991
  • Mt. San Antonio College
    General Education, Aerospace, Aeronautical and Astronautical Engineering
    1983 - 1984
  • Los Altos High School
    Diploma of Education
    1979 - 1983

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