Experience

Canadian Channel Chiefs Council

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice Chair Board of Directors

  • Oct 2023 - Present

  Membership consists of IT vendors, solution providers, and distributors that are on the front lines of solving major IT business challenges. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy. Membership consists of IT vendors, solution providers, and distributors that are on the front lines of solving major IT business challenges. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.



IT World Canada (ITWC)

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• President & CRO

  • Sep 2021 - Present

• Chief Revenue Officer

  • Jan 2021 - Present

• EVP & GM Sales

  • Jan 2016 - Jan 2021

  ITWC is a leading B2B media company focused on connecting our technology vendor partners with IT decision makers across all industries in North America. We have been operating in Canada for over 40+ years and are a leading and trusted source of technology content in the marketplace. Our AI-enhanced publishing and content platform fuels our understanding of the market through 1st and 3rd party data insights. These insights enhance our expertise in Nurture Path Lead Conversion and… Show more ITWC is a leading B2B media company focused on connecting our technology vendor partners with IT decision makers across all industries in North America. We have been operating in Canada for over 40+ years and are a leading and trusted source of technology content in the marketplace. Our AI-enhanced publishing and content platform fuels our understanding of the market through 1st and 3rd party data insights. These insights enhance our expertise in Nurture Path Lead Conversion and Channel Acceleration programs which allows us to consult and deliver high impact targeted campaigns for our customers. www.itwc.ca



comScore, Inc.

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Account Manager

  • Jan 2014 - Jan 2016

  comScore is a leader in digital analytics. We provide clients with a deeper understanding of how consumers engage with brands across digital platforms, giving clients the metrics, insights and context they need to build winning strategies that grow their business. I handled large media and agency accounts that included Twitter Canada, Postmedia and AOL among others. Worked closely with their Research Team leads and presented detailed analysis of Comscore data as it related to… Show more comScore is a leader in digital analytics. We provide clients with a deeper understanding of how consumers engage with brands across digital platforms, giving clients the metrics, insights and context they need to build winning strategies that grow their business. I handled large media and agency accounts that included Twitter Canada, Postmedia and AOL among others. Worked closely with their Research Team leads and presented detailed analysis of Comscore data as it related to their business and market strategy. Show less comScore is a leader in digital analytics. We provide clients with a deeper understanding of how consumers engage with brands across digital platforms, giving clients the metrics, insights and context they need to build winning strategies that grow their business. I handled large media and agency accounts that included Twitter Canada, Postmedia and AOL among others. Worked closely with their Research Team leads and presented detailed analysis of Comscore data as it related to… Show more comScore is a leader in digital analytics. We provide clients with a deeper understanding of how consumers engage with brands across digital platforms, giving clients the metrics, insights and context they need to build winning strategies that grow their business. I handled large media and agency accounts that included Twitter Canada, Postmedia and AOL among others. Worked closely with their Research Team leads and presented detailed analysis of Comscore data as it related to their business and market strategy. Show less



Postmedia Network Inc.

• Canada
• Book and Periodical Publishing
• 700 & Above Employee

• Integrated Business Development Manager

  • Jul 2011 - Dec 2013

  3i Team Ideas, Integration, Implementation – the three simple concepts that make up 3i, Postmedia's proven approach to designing unique, effective advertising campaigns with our client partners. Every 3i Solution is custom-tailored to meet specific needs and goals and maximize the combined strength of our brand and yours. The 3i approach is our way of taking an inspired vision and turning it into a powerful execution that engages audiences and gets results. Postmedia represents… Show more 3i Team Ideas, Integration, Implementation – the three simple concepts that make up 3i, Postmedia's proven approach to designing unique, effective advertising campaigns with our client partners. Every 3i Solution is custom-tailored to meet specific needs and goals and maximize the combined strength of our brand and yours. The 3i approach is our way of taking an inspired vision and turning it into a powerful execution that engages audiences and gets results. Postmedia represents some of the oldest and best known media brands across the country, reaching millions of Canadians weekly and engaging with them on multiple platforms such a mobile, tablet, digital and print. My work experience and focus included the following: - Content Marketing - Joint Venture Executions - Partnership Development - Mobile Solutions - Digital Audience Development - Digital Ad Network Sales Strategies - Data & Research Partnerships - Loyalty & Engagement Strategies - Developing new integrated revenue models Show less 3i Team Ideas, Integration, Implementation – the three simple concepts that make up 3i, Postmedia's proven approach to designing unique, effective advertising campaigns with our client partners. Every 3i Solution is custom-tailored to meet specific needs and goals and maximize the combined strength of our brand and yours. The 3i approach is our way of taking an inspired vision and turning it into a powerful execution that engages audiences and gets results. Postmedia represents… Show more 3i Team Ideas, Integration, Implementation – the three simple concepts that make up 3i, Postmedia's proven approach to designing unique, effective advertising campaigns with our client partners. Every 3i Solution is custom-tailored to meet specific needs and goals and maximize the combined strength of our brand and yours. The 3i approach is our way of taking an inspired vision and turning it into a powerful execution that engages audiences and gets results. Postmedia represents some of the oldest and best known media brands across the country, reaching millions of Canadians weekly and engaging with them on multiple platforms such a mobile, tablet, digital and print. My work experience and focus included the following: - Content Marketing - Joint Venture Executions - Partnership Development - Mobile Solutions - Digital Audience Development - Digital Ad Network Sales Strategies - Data & Research Partnerships - Loyalty & Engagement Strategies - Developing new integrated revenue models Show less



Pareto

• Book and Periodical Publishing
• 1 - 100 Employee

• Director, Business Development

  • Sep 2008 - Mar 2011

  Pareto was a Canadian leading shopper marketing company. We helped companies sell more by flawlessly executing your shopper marketing programs. Whether it’s engaging your target with experiential and incentive marketing, promoting your brands with in-store merchandising and POP material, selling your products via direct sales or direct mail, or advising you of the best shopper-centric ways to sell more Launched in November 2004, Elevate was the incentive and loyalty division of Pareto… Show more Pareto was a Canadian leading shopper marketing company. We helped companies sell more by flawlessly executing your shopper marketing programs. Whether it’s engaging your target with experiential and incentive marketing, promoting your brands with in-store merchandising and POP material, selling your products via direct sales or direct mail, or advising you of the best shopper-centric ways to sell more Launched in November 2004, Elevate was the incentive and loyalty division of Pareto Corporation. Since its inception, Elevate Incentives had been working as Aeroplan’s exclusive partner and distributor of employee and channel recognition and reward programs. Elevate offered a suite of product solutions that leveraged Aeroplan Miles as the incentive of choice to help you motivate all the people who touch your business. www.pareto.ca www.elevate.ca Show less Pareto was a Canadian leading shopper marketing company. We helped companies sell more by flawlessly executing your shopper marketing programs. Whether it’s engaging your target with experiential and incentive marketing, promoting your brands with in-store merchandising and POP material, selling your products via direct sales or direct mail, or advising you of the best shopper-centric ways to sell more Launched in November 2004, Elevate was the incentive and loyalty division of Pareto… Show more Pareto was a Canadian leading shopper marketing company. We helped companies sell more by flawlessly executing your shopper marketing programs. Whether it’s engaging your target with experiential and incentive marketing, promoting your brands with in-store merchandising and POP material, selling your products via direct sales or direct mail, or advising you of the best shopper-centric ways to sell more Launched in November 2004, Elevate was the incentive and loyalty division of Pareto Corporation. Since its inception, Elevate Incentives had been working as Aeroplan’s exclusive partner and distributor of employee and channel recognition and reward programs. Elevate offered a suite of product solutions that leveraged Aeroplan Miles as the incentive of choice to help you motivate all the people who touch your business. www.pareto.ca www.elevate.ca Show less



Achievers

• Sri Lanka
• Education Administration Programs
• 1 - 100 Employee

• Senior Business Development

  • Oct 2007 - Jul 2008

  Achievers (formerly known asI Love Rewards) is a global leading employee rewards and recognition company. The Achievers Employee Experience Platform™ has all the performance and development and insights tools you need to transform your people strategy. Each product is powerful alone, but even stronger when used together. Achievers (formerly known asI Love Rewards) is a global leading employee rewards and recognition company. The Achievers Employee Experience Platform™ has all the performance and development and insights tools you need to transform your people strategy. Each product is powerful alone, but even stronger when used together.



TROYSTAR Corp.

• Advertising Services
• 1 - 100 Employee

• Director, Business Development

  • Dec 2004 - Sep 2007

  Troystar Media Solutions (TMS) was a media buying division of Troystar Outdoor, an Out-of-Home media company with direct ownership of billboard properties in New York, LA and Chicago. With its direct affiliation with Troystar and strategic partnerships with vendors of media, goods and services, TMS was able to provide businesses substantial savings in capital and operating expenditures. TMS specialized in providing innovative media and business solutions to companies of all sizes. Troystar Media Solutions (TMS) was a media buying division of Troystar Outdoor, an Out-of-Home media company with direct ownership of billboard properties in New York, LA and Chicago. With its direct affiliation with Troystar and strategic partnerships with vendors of media, goods and services, TMS was able to provide businesses substantial savings in capital and operating expenditures. TMS specialized in providing innovative media and business solutions to companies of all sizes.



International Monetary Systems

• United States
• Financial Services
• 1 - 100 Employee

• Director of Business Solutions

  • Feb 2002 - Dec 2004

  RTE Corporate Barter Group located in Rochester NY. RTE, Inc. has been forming productive partnerships with thousands of clients since 1978. The RTE network provides an essential forum for the cashless exchange of goods and services. The company re-branded to Alliance Barter and was then acquired by International Monetary Systems. Founded in 1985, International Monetary Systems (IMS) serves more than 16,400 customers representing 24,000 cardholders in 44 U.S. markets. Based in New Berlin… Show more RTE Corporate Barter Group located in Rochester NY. RTE, Inc. has been forming productive partnerships with thousands of clients since 1978. The RTE network provides an essential forum for the cashless exchange of goods and services. The company re-branded to Alliance Barter and was then acquired by International Monetary Systems. Founded in 1985, International Monetary Systems (IMS) serves more than 16,400 customers representing 24,000 cardholders in 44 U.S. markets. Based in New Berlin, Wis., IMS is one of the largest publicly traded barter companies in the world and is continually expanding its exchange locations. Show less RTE Corporate Barter Group located in Rochester NY. RTE, Inc. has been forming productive partnerships with thousands of clients since 1978. The RTE network provides an essential forum for the cashless exchange of goods and services. The company re-branded to Alliance Barter and was then acquired by International Monetary Systems. Founded in 1985, International Monetary Systems (IMS) serves more than 16,400 customers representing 24,000 cardholders in 44 U.S. markets. Based in New Berlin… Show more RTE Corporate Barter Group located in Rochester NY. RTE, Inc. has been forming productive partnerships with thousands of clients since 1978. The RTE network provides an essential forum for the cashless exchange of goods and services. The company re-branded to Alliance Barter and was then acquired by International Monetary Systems. Founded in 1985, International Monetary Systems (IMS) serves more than 16,400 customers representing 24,000 cardholders in 44 U.S. markets. Based in New Berlin, Wis., IMS is one of the largest publicly traded barter companies in the world and is continually expanding its exchange locations. Show less



Tradaq

• Brazil
• Advertising Services
• 1 - 100 Employee

• Manager, Major Accounts

  • Apr 2000 - Mar 2002

  Tradaq was heavily financed by General Motors, GE Equity and Deutsch Bank. Tradaq was a network of more the 15,000 businesses and was the first full-service worldwide trading network to provide comprehensive trade solutions for businesses of all sizes. As a worldwide financial services company, Tradaq made it possible for companies to increase market share, conserve cash, grow revenues, and generate new business opportunities. Subsequently, Tradaq was acquired by Intagio. www.itex.com Tradaq was heavily financed by General Motors, GE Equity and Deutsch Bank. Tradaq was a network of more the 15,000 businesses and was the first full-service worldwide trading network to provide comprehensive trade solutions for businesses of all sizes. As a worldwide financial services company, Tradaq made it possible for companies to increase market share, conserve cash, grow revenues, and generate new business opportunities. Subsequently, Tradaq was acquired by Intagio. www.itex.com



ITEX

• United Arab Emirates
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager

  • 1998 - 2000

  Network Commerce Inc. was a technology infrastructure and services company. The company provides a comprehensive technology and online business services platform including domain registration, hosting, commerce and online marketing services. Network Commerce Inc was acquired by Intagio and then was purchased by ITEX in 2007. Main focus: Business Development with the US and Canada. www.itex.com Network Commerce Inc. was a technology infrastructure and services company. The company provides a comprehensive technology and online business services platform including domain registration, hosting, commerce and online marketing services. Network Commerce Inc was acquired by Intagio and then was purchased by ITEX in 2007. Main focus: Business Development with the US and Canada. www.itex.com