Ray Blackburn, MBA, CPCU

Product Manager at Toyota Insurance
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(386) 825-5501
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Emmanuel J Viant, MBA, CLCS, SA SAFe 4

Ray is a very enthusiastic individual who is dedicated to improving the results of the states he manages. Ray's strengh is in his ability to crunch the numbers to identify trends and turn analysis into action. Ray's people skills enable him to effectively communicate with all partners of the organization to get things done. I enjoy working with Ray very much.

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Credentials

  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    Jan, 2023
    - Nov, 2024
  • Agile Foundations
    LinkedIn
    May, 2022
    - Nov, 2024
  • American Family Digital Leadership Program
    University of Wisconsin-Madison
    Sep, 2021
    - Nov, 2024
  • Succeeding in a New Role By Managing Up
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Executive Presence on Video Conference Calls
    LinkedIn
    May, 2020
    - Nov, 2024
  • Developing Executive Presence
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Leading Strategic Growth (Exec Online)
    Columbia Business School
    Dec, 2019
    - Nov, 2024
  • Chartered Property Casualty Underwriter
    The Institutes CPCU Society
    Mar, 2002
    - Nov, 2024

Experience

  • Toyota Insurance
    • United States
    • Insurance
    • 1 - 100 Employee
    • Product Manager
      • Oct 2022 - Present

      Building new insurance products for sale at Toyota dealerships, independent agencies, and D2C. • Identify/implement unique product features for Toyota customers. • Develop a ten-year financial pro-forma. Building new insurance products for sale at Toyota dealerships, independent agencies, and D2C. • Identify/implement unique product features for Toyota customers. • Develop a ten-year financial pro-forma.

  • American Family Insurance
    • United States
    • Insurance
    • 700 & Above Employee
    • State Product Director
      • Apr 2010 - Jun 2022

      P&L Owner of American Family's Illinois and Indiana operations, representing 360 exclusive agents and $750MM of Personal Lines premium. This is the second-largest geography of any product leader at American Family. • Agency-channel business lead for all projects related to sales, service, and profitability of internet-enabled home risk mitigation devices. • During my Indiana tenure, delivered $46MM of underwriting profit for the Enterprise. • Drove a 42% increase in agent productivity with the 2016 release of American Family's multivariate auto and property products. • Demonstrated success working with difficult regulators. • Drafted an innovative growth strategy under consideration by company senior leaders. • Very strong analysis and Excel skills; built and updated many reporting and analysis tools that were not previously available, and shared them with other product leaders and business partners. • Relied upon financial experience to build a ten-year P&L proforma tied to a very sizeable growth initiative. • Managed P&L via informal influence with other functional leaders, while performing many management functions including interviewing, coaching, mentoring, and performance feedback. • Known as an expert communicator, skilled at tailoring messages for specific audiences. Particularly adept at breaking down complex concepts (such as Pricing and Segmentation) so that agencies can in turn explain them to customers.

  • Nationwide
    • Insurance
    • 700 & Above Employee
    • Auto Product Director
      • Nov 2006 - Apr 2010

      Full P&L accountability for three nonstandard auto regional operations.• Prioritize and cost-justify product revisions in accordance with approved IT budget. • Review and approve pricing indications; implement product & forms revisions, consult with legal analysts to ensure compliance with state guidelines.• Lead change management process to comply with state regulatory changes.• Review agency profit and business trends, identify those to place on improvement plans as necessary.• Set annual growth and profit objectives, coordinate with sales to update monthly forecasts.• Identify and approve supplemental commission arrangements for eligible agency partners.• Travel to the field regularly to meet with sales managers, agencies, direct-channel storefronts, and state insurance departments. • Co-designed and released innovative product changes in 2010 in Texas and New Mexico, along with a major rebranding initiative.• Present business results and strategies to senior management.

    • Director of Financial Planning and Analysis
      • Aug 2004 - Nov 2006

      Led the Finance function for Nationwide's Specialty Products Division.• Published financial results across three business units and distribution platforms.• Led annual revenue and expense budget planning processes.• Developed a growth dashboard which allowed the division to track and validate premium uplift attributed to various sales initiatives.• Supervised one Finance Manager.• Cost-justified the migration of all nonstandard auto systems from one platform to another, along with the related staff reorganization.

    • Financial Manager / State Business Advisor
      • Jun 1994 - Aug 2004

      Served as "CFO" for eight Nationwide regional operations, and three P&C claims departments.• Led annual expense forecast and budgeting processes. Built productivity-based planning models used by managers in all regional operations.• Published frequency and severity trends for claims leadership, developed methods for target setting.• Prepared a funding request for a new claims division.• Published performance trends relative to industry.• Trained new advisors.• Very experienced with Microsoft Excel, built many development tools used by all advisors during annual planning cycles.

    • Underwriter / Claims Processor
      • Mar 1992 - Jun 1994

      Commercial auto assigned-risk underwriter for the Commercial Auto Insurance Program (CAIP) in Virginia and Georgia. Medicare claims processor.

  • United States Air Force
    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Administrative Specialist
      • Jun 1985 - Jun 1991

      Honorably discharged, was the 1990 Noncommissioned Officer of the Year for the Peterson Air Force Base Complex in Colorado Springs, CO. TS-SCI security clearance. Honorably discharged, was the 1990 Noncommissioned Officer of the Year for the Peterson Air Force Base Complex in Colorado Springs, CO. TS-SCI security clearance.

Education

  • Franklin University
    MBA, Leadership
    2003 - 2005
  • Southern Illinois University, Carbondale
    BS, Aviation Management
    1986 - 1990

Community

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