Ray Anater

Vice President of Sales and Marketing at Webber/Smith Associates, Inc.
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Lancaster, Pennsylvania, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Vice President of Sales and Marketing
      • Jun 2013 - Present

      Responsible for all sales and marketing activities promoting Webber/Smith within the food and related industries. - Marketing and Selling the talents and experience of Architectural & Engineering staff to leverage past project experience with new project opportunities. - Cultivating new clients and project opportunities resulting in sales of new engineering projects to generate a steady stream of engineering design services. - Fostering the design/build relationship with our… Show more Responsible for all sales and marketing activities promoting Webber/Smith within the food and related industries. - Marketing and Selling the talents and experience of Architectural & Engineering staff to leverage past project experience with new project opportunities. - Cultivating new clients and project opportunities resulting in sales of new engineering projects to generate a steady stream of engineering design services. - Fostering the design/build relationship with our contracting partner firms. - Total responsibility for determining company's trade show attendance schedule, booth design, and coordinating logistics. - Coordination and maintenance of company website, promotional literature, advertising initiatives and social media content. - Writing proposals, preparation and presentation of PowerPoint presentations to prospective clients, and arranging for speaking engagements at industry events. Show less Responsible for all sales and marketing activities promoting Webber/Smith within the food and related industries. - Marketing and Selling the talents and experience of Architectural & Engineering staff to leverage past project experience with new project opportunities. - Cultivating new clients and project opportunities resulting in sales of new engineering projects to generate a steady stream of engineering design services. - Fostering the design/build relationship with our… Show more Responsible for all sales and marketing activities promoting Webber/Smith within the food and related industries. - Marketing and Selling the talents and experience of Architectural & Engineering staff to leverage past project experience with new project opportunities. - Cultivating new clients and project opportunities resulting in sales of new engineering projects to generate a steady stream of engineering design services. - Fostering the design/build relationship with our contracting partner firms. - Total responsibility for determining company's trade show attendance schedule, booth design, and coordinating logistics. - Coordination and maintenance of company website, promotional literature, advertising initiatives and social media content. - Writing proposals, preparation and presentation of PowerPoint presentations to prospective clients, and arranging for speaking engagements at industry events. Show less

  • LeMatic Incorporated
    • Jackson, Michigan
    • Senior Sales Executive, International Market
      • Sep 2005 - Jun 2013

      Increased International Sales of packaging equipment in the wholesale baking industry through direct sales and agent relationships. - Direct Sales activity in Middle East, Far East, Central & South America, and Canada. - Foster Agent relationships resulting in increased sales in Europe and Japan. - Organize and attend international trade shows. - Writing of proposals and creating ACAD sales drawings onsite at bakery locations around the world. - Comfortable interacting with… Show more Increased International Sales of packaging equipment in the wholesale baking industry through direct sales and agent relationships. - Direct Sales activity in Middle East, Far East, Central & South America, and Canada. - Foster Agent relationships resulting in increased sales in Europe and Japan. - Organize and attend international trade shows. - Writing of proposals and creating ACAD sales drawings onsite at bakery locations around the world. - Comfortable interacting with all levels of employees. Show less Increased International Sales of packaging equipment in the wholesale baking industry through direct sales and agent relationships. - Direct Sales activity in Middle East, Far East, Central & South America, and Canada. - Foster Agent relationships resulting in increased sales in Europe and Japan. - Organize and attend international trade shows. - Writing of proposals and creating ACAD sales drawings onsite at bakery locations around the world. - Comfortable interacting with… Show more Increased International Sales of packaging equipment in the wholesale baking industry through direct sales and agent relationships. - Direct Sales activity in Middle East, Far East, Central & South America, and Canada. - Foster Agent relationships resulting in increased sales in Europe and Japan. - Organize and attend international trade shows. - Writing of proposals and creating ACAD sales drawings onsite at bakery locations around the world. - Comfortable interacting with all levels of employees. Show less

    • Director of Engineering and Development
      • Aug 2004 - Apr 2005

      $32M Rollup of seven (7) small Capital Equipment Manufacturers serving the International Baking Industry. - Recruited as part of new operations management team to turn-around and revitalize company. - Re-organized Engineering Department along major product lines. Assessed engineering talent of organization, terminated weak performers, and promoted key individuals into leadership positions while retaining 95% of target workforce. - Identified needs, qualified… Show more $32M Rollup of seven (7) small Capital Equipment Manufacturers serving the International Baking Industry. - Recruited as part of new operations management team to turn-around and revitalize company. - Re-organized Engineering Department along major product lines. Assessed engineering talent of organization, terminated weak performers, and promoted key individuals into leadership positions while retaining 95% of target workforce. - Identified needs, qualified expectations, clarified roles/responsibilities, and implemented processes to improve coordination and hand-off of technical information between engineering, sales, manufacturing, and service organizations. - Reduced Engineering Department headcount from 31 to 20 while reducing engineering errors 50% and increasing on-time delivery to internal customers by 100%. - Analyzed existing engineering processes/procedures and created plan to improve engineering lead times by 50%. - Co-lead multi-disciplinary team that reduced warranty claims from 7% to less than 3% of gross sales. Show less $32M Rollup of seven (7) small Capital Equipment Manufacturers serving the International Baking Industry. - Recruited as part of new operations management team to turn-around and revitalize company. - Re-organized Engineering Department along major product lines. Assessed engineering talent of organization, terminated weak performers, and promoted key individuals into leadership positions while retaining 95% of target workforce. - Identified needs, qualified… Show more $32M Rollup of seven (7) small Capital Equipment Manufacturers serving the International Baking Industry. - Recruited as part of new operations management team to turn-around and revitalize company. - Re-organized Engineering Department along major product lines. Assessed engineering talent of organization, terminated weak performers, and promoted key individuals into leadership positions while retaining 95% of target workforce. - Identified needs, qualified expectations, clarified roles/responsibilities, and implemented processes to improve coordination and hand-off of technical information between engineering, sales, manufacturing, and service organizations. - Reduced Engineering Department headcount from 31 to 20 while reducing engineering errors 50% and increasing on-time delivery to internal customers by 100%. - Analyzed existing engineering processes/procedures and created plan to improve engineering lead times by 50%. - Co-lead multi-disciplinary team that reduced warranty claims from 7% to less than 3% of gross sales. Show less

  • Emtrol Incoporated
    • Lancaster, PA
    • President
      • Sep 1990 - Aug 2003

      $10M Engineering, Manufacturing, and Service Company providing automation solutions for industrial manufacturing and related OEM companies. - Transformed capabilities based organization to a market segment business model. - Forged business alliances to broaden product line and enter new markets; increased sales of Automated Material Handling Product Line by 50% from 2000 to 2002. - Launched major redesign of Bakery Equipment Product Line in 2000 for 20% greater throughput, 15%… Show more $10M Engineering, Manufacturing, and Service Company providing automation solutions for industrial manufacturing and related OEM companies. - Transformed capabilities based organization to a market segment business model. - Forged business alliances to broaden product line and enter new markets; increased sales of Automated Material Handling Product Line by 50% from 2000 to 2002. - Launched major redesign of Bakery Equipment Product Line in 2000 for 20% greater throughput, 15% reliability increase, 30% reduction in total maintenance time, and enhanced flexibility resulting in re-establishment of market leadership. - Guided company into Robot Systems Integration business achieving 2001 ABB Platinum Sales Award for Robot Based Automation. - Reduced operating costs $900K, increased labor efficiency 25%, and returned company to profitability while managing banking relationship during 1999 – 2002 economic downturn. - Spun-off new company, Emtrol Automation, founded to apply Robot-based Automation and In-Process Automated Storage and Retrieval Systems (AS/RS) to the Baked Foods and Fabricated Metal Products Industries. - Managed key customer relationships during startup retaining 100% of target customer base. - Generated comprehensive business plan and orchestrated sale of business. Show less $10M Engineering, Manufacturing, and Service Company providing automation solutions for industrial manufacturing and related OEM companies. - Transformed capabilities based organization to a market segment business model. - Forged business alliances to broaden product line and enter new markets; increased sales of Automated Material Handling Product Line by 50% from 2000 to 2002. - Launched major redesign of Bakery Equipment Product Line in 2000 for 20% greater throughput, 15%… Show more $10M Engineering, Manufacturing, and Service Company providing automation solutions for industrial manufacturing and related OEM companies. - Transformed capabilities based organization to a market segment business model. - Forged business alliances to broaden product line and enter new markets; increased sales of Automated Material Handling Product Line by 50% from 2000 to 2002. - Launched major redesign of Bakery Equipment Product Line in 2000 for 20% greater throughput, 15% reliability increase, 30% reduction in total maintenance time, and enhanced flexibility resulting in re-establishment of market leadership. - Guided company into Robot Systems Integration business achieving 2001 ABB Platinum Sales Award for Robot Based Automation. - Reduced operating costs $900K, increased labor efficiency 25%, and returned company to profitability while managing banking relationship during 1999 – 2002 economic downturn. - Spun-off new company, Emtrol Automation, founded to apply Robot-based Automation and In-Process Automated Storage and Retrieval Systems (AS/RS) to the Baked Foods and Fabricated Metal Products Industries. - Managed key customer relationships during startup retaining 100% of target customer base. - Generated comprehensive business plan and orchestrated sale of business. Show less

    • Aviation and Aerospace Component Manufacturing
    • 100 - 200 Employee
    • F-14 Program Hardware Systems Engineering Manager
      • Jun 1978 - Sep 1990

      $8B aerospace company producing state-of-the-art military radar systems, military and commercial communications systems, and military weapon systems. - Career marked by rapid ascent (4 promotions and 2 lateral moves) through the Systems Engineering organization starting as a new college graduate Member of the Technical Staff and culminating as the F-14 Program Hardware Systems Engineering Manager. - Managed a department of 65 system engineers and technicians in a matrix… Show more $8B aerospace company producing state-of-the-art military radar systems, military and commercial communications systems, and military weapon systems. - Career marked by rapid ascent (4 promotions and 2 lateral moves) through the Systems Engineering organization starting as a new college graduate Member of the Technical Staff and culminating as the F-14 Program Hardware Systems Engineering Manager. - Managed a department of 65 system engineers and technicians in a matrix organization. - Assisted F-14D Program Manager in leading APG-71 Radar from Full Scale Engineering Development to multi-year Production Program. - Frequently accompanied or represented Program Managers on trips to Grumman Aerospace and Navy Program offices. - Recognized for the ability to estimate total system costs for new projects and modifications to existing systems. Frequently assigned to new program proposal efforts. - Reputation for interviewing skills. Often asked to interview candidates for positions outside areas of direct responsibility to give hire recommendations. - Polished written and verbal communications skills by routinely writing design requirements and system description documents, position papers and proposals, and by giving frequent oral presentations. - Acquired broad technical knowledge of state-of-the-art military electronics, software, and weapon systems. On-loan early in career to design activities performing cutting edge electronics design and software programming tasks. Show less $8B aerospace company producing state-of-the-art military radar systems, military and commercial communications systems, and military weapon systems. - Career marked by rapid ascent (4 promotions and 2 lateral moves) through the Systems Engineering organization starting as a new college graduate Member of the Technical Staff and culminating as the F-14 Program Hardware Systems Engineering Manager. - Managed a department of 65 system engineers and technicians in a matrix… Show more $8B aerospace company producing state-of-the-art military radar systems, military and commercial communications systems, and military weapon systems. - Career marked by rapid ascent (4 promotions and 2 lateral moves) through the Systems Engineering organization starting as a new college graduate Member of the Technical Staff and culminating as the F-14 Program Hardware Systems Engineering Manager. - Managed a department of 65 system engineers and technicians in a matrix organization. - Assisted F-14D Program Manager in leading APG-71 Radar from Full Scale Engineering Development to multi-year Production Program. - Frequently accompanied or represented Program Managers on trips to Grumman Aerospace and Navy Program offices. - Recognized for the ability to estimate total system costs for new projects and modifications to existing systems. Frequently assigned to new program proposal efforts. - Reputation for interviewing skills. Often asked to interview candidates for positions outside areas of direct responsibility to give hire recommendations. - Polished written and verbal communications skills by routinely writing design requirements and system description documents, position papers and proposals, and by giving frequent oral presentations. - Acquired broad technical knowledge of state-of-the-art military electronics, software, and weapon systems. On-loan early in career to design activities performing cutting edge electronics design and software programming tasks. Show less

Education

  • University of California, Los Angeles - The Anderson School of Management
    1983 - 1984
  • University of Pittsburgh
    BS, Eelctrical Engineering
    1974 - 1978

Community

You need to have a working account to view this content. Click here to join now