Experience

Sagerlabs Influencer & Celebrity Marketing Agency

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Founder & Managing Director

  • Feb 2016 - Present



Soughe

• United Arab Emirates
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Co-Founder

  • Feb 2018 - Present

  Bringing brands we love to the Middle East! Bringing brands we love to the Middle East!



Thales

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Sales Manager

  • Apr 2019 - Jun 2020

  • Led the commercial relationship with central banks, financial institutions, payment enablers across the Gulf; contributing to a revenue of ca +2XM USD per annum, which resulted in a 3x increase of market share. • Drove the commercial part of enabling an independent payment application for Saudi Arabia, which resulted in re-issuing XX million banking cards, generating XXm USD for Thales and saving cost for the regulator. • Oversaw the team work of 13 people, including Technical consultants and Customer services and Operations, managing key project across the gulf. • Led negotiations and RFPs with some of the region’s largest banks and achieved participation in 100% of the cases. • Demonstrated exceptional account/relationship management skills, achieving commercial objectives (160% vs budget) and increased NPS by 4 points. Show less



Thales Digital Identity and Security (ex Gemalto)

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Sales Manager, The Gulf

  • Oct 2016 - Apr 2019

  • Led the commercial relationship with central banks, financial institutions, payment enablers across the Gulf; contributing to a revenue of ca +2XM USD per annum, which resulted in a 3x increase of market share. • Drove the commercial part of enabling an independent payment application for Saudi Arabia, which resulted in re-issuing XX million banking cards, generating XXm USD for Thales and saving cost for the regulator. • Oversaw the team work of 13 people, including Technical consultants and Customer services and Operations, managing key project across the gulf. • Led negotiations and RFPs with some of the region’s largest banks and achieved participation in 100% of the cases. • Demonstrated exceptional account/relationship management skills, achieving commercial objectives (160% vs budget) and increased NPS by 4 points. Show less

• Field Marketing Manager, Middle East

  • Apr 2014 - Oct 2016

  • Evaluated markets and devised market entry strategies which resulted in four successful market entries (Iran, Egypt, Pakistan and Iraq).• Accountable for planning, developing and executing marketing strategies for Middle East, North Africa and Pakistan region (MENAP), focusing on banking, transport and retail sectors, generating incremental leads and increasing awareness. • Developed the sales strategies along with specific tactical plans for Gemalto in the MENAP region, contributing to a growth of the total revenue of products by 1x% annually. • Controlled pricing for solutions and products for MENAP, which resulted in minimal cross border sales and diminished price erosion. Show less



MoneyGram International

• United States
• Financial Services
• 700 & Above Employee

• Marketing Executive Middle East

  • Jul 2012 - May 2014

  • Designed, developed and implemented marketing plans including above and below the line activities across the Middle East region, contributing to an increase in brand awareness by x% • Managed the Advertising/PR strategy with external agencies to drive impactful business results, including increasing sales by 2x%. • Developed and executed various PR activities ensuring brand awareness among the target audience. • Conducted consumer and competitor market research, supporting in designing sales strategies, which resulted in improved understanding and segmentation of customer base. Show less



Barilla Group

• Italy
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Apr 2011 - Sep 2011

  • Executed both above the line and below the line promotion strategies for the Wasa brand and products reaching 97% brand recognition on the Norwegian market. • Planned and implemented the introduction of new brand, Olivia & Marino, to the Norwegian market. • Developed product packaging for Wasa and Olivia & Marino product lines in the Nordics, which resulted in the successful repositioning, uplifting and localization of the brands. • Accountable for website content update for Wasa Sweden, Norway, Denmark and Finland which increased in improved website metrics. Show less

• Nordic marketing Trainee

  • Jan 2011 - Apr 2011

  • Supporting Brand Managers in the Nordic countries in implementing marketing plans.• Planned and executed below the lines activities. • Conducted market research.



Swedbank

• Sweden
• Financial Services
• 700 & Above Employee

• Advisor

  • Aug 2008 - Dec 2010



Fagerhult Belysning Norge

• Norway
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Intern

  • Jan 2010 - May 2010