Experience

Geeks & Nomads

• India
• Technology, Information and Media
• 1 - 100 Employee

• Co-Founder

  • Feb 2021 - Present

  Co-founded Geeks & Nomads along with senior leaders from the technology sector. I lead the client relations and business development at Geeks & Nomads. Geeks & Nomads is an innovation led technology service company headquartered in Gurgaon and has offices in Boston (Massachusetts) and London (UK). We specialize in building innovative technology products, web development, mobile app development, UI/UX design, custom software development, Ai & Blockchain Technology products and solutions. Please check our work portfolio and services at https://geeksnomads.com/



Refyne India

• India
• Financial Services
• 100 - 200 Employee

• Executive Advisor

  • Apr 2022 - Nov 2022

  Helping Refyne build strategic alliances and grow their corporate customers network. Refyne is India's first and largest on-demand Earned Wage Access (EWA) platform that provides instant pay access as a service to corporates at no extra cost and allows their employees to get a portion of their earned wages as soon as they finish work. It is backed by top-tier investors such as Tiger Global, DST Global etc. and has marquee customers such as P&G, Café Coffee Day, Rebel Foods etc. Helping Refyne build strategic alliances and grow their corporate customers network. Refyne is India's first and largest on-demand Earned Wage Access (EWA) platform that provides instant pay access as a service to corporates at no extra cost and allows their employees to get a portion of their earned wages as soon as they finish work. It is backed by top-tier investors such as Tiger Global, DST Global etc. and has marquee customers such as P&G, Café Coffee Day, Rebel Foods etc.



Drinkyfy

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder

  • Oct 2018 - Jul 2022

  Co-founded Drinkyfy Liquor Delivery business in the US with two highly experienced professionals from the alco-bev industry. Drinkyfy app is the easiest and most reliable way to order alcohol and have it delivered to you in less than 60 minutes. Our focus is on efficient delivery, great customer experience, insightful consumer metrics & analytics. Drinkyfy is currently serving in the cities of Massachusetts, USA. Download the apps on Google Play Store https://bit.ly/2Rm8uD4 Apple App Store https://apple.co/2VhZuQH


Cloud Bar
• India
• Food and Beverage Services
• 1 - 100 Employee
• Co-Founder

  • May 2016 - Sep 2018


Raymond Limited

• India
• Textile Manufacturing
• 700 & Above Employee

• Head of Marketing & VM- Park Avenue

  • Apr 2014 - Jan 2016

  Worked with Raymond Apparel Limited as Marketing Head for the Park Avenue brand portfolio, lead the brand to feature In Economic Times Brand Equity India's Most Exciting Brands in 2014 and 2015 consecutively. Received 100 Most Influential National Leaders in Marketing citation in July 2015 by CMO Asia, World Marketing Congress, World Sustainability and World Federation of Marketing Professionals. Won Award for Marketing Excellence in Retail Sector for Park Avenue at the World Marketing Congress-2014 ACEF Awards 2015 (Asian Customer Engagement Forum and Awards) Most admired “Personal Wear Brand" Park Avenue made it to Paul Writer's Mumbai Hot 50 Brands in 2015. Park Avenue received "Retailer of the Year- Fashion & Lifestyle" at Asia Retail Congress- 2015 Park Avenue received "Asia’s Best Marketing Brands -2014" WCRC Asia Leadership Summit.



Tata Motors

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Marketing Manager

  • Aug 2011 - Apr 2014

  Managed the brand portfolio of SUVs & MUVs: Tata Safari Tata Safari Storme Tata Sumo Tata MOVUS Tata Venture Tata Xenon Tata Motors Full Throttle Brand Management & Strategy Advertising- ATL & BTL Rural Marketing & Activations Fleet Targeted Campaigns Digital Marketing & CRM Product Management and Product Planning Product Pricing Market Research Product Launch & Positioning Channel & Distribution Management Regional Sales & Marketing Plans



Mahindra & Mahindra

• India
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Mar 2009 - Aug 2011

  Brands managed: Mahindra Rodeo Mahindra Duro Mahindra Flyte Mahindra Stallio Mahindra Mojo Key Responsibilities:  Advertising (ATL & BTL) and Market Promotions  Brand Management & Media Planning  Digital marketing  Market Research & Segmentation Studies  Product Pricing & Profitability  Product Development & Product Performance Management Brands managed: Mahindra Rodeo Mahindra Duro Mahindra Flyte Mahindra Stallio Mahindra Mojo Key Responsibilities:  Advertising (ATL & BTL) and Market Promotions  Brand Management & Media Planning  Digital marketing  Market Research & Segmentation Studies  Product Pricing & Profitability  Product Development & Product Performance Management



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Manager

  • Dec 2006 - Mar 2009

  Brands managed: General Motors ACDelco Job Profile & Key Responsibilities: Advertising and Market Promotions Brand Management Market Research & Segmentation Studies Product Pricing & Profitability Product Development, Supply Chain & Vendor Management Brands managed: General Motors ACDelco Job Profile & Key Responsibilities: Advertising and Market Promotions Brand Management Market Research & Segmentation Studies Product Pricing & Profitability Product Development, Supply Chain & Vendor Management



JK Tyre

• Chile
• Plastics Manufacturing
• 1 - 100 Employee

• Assistant Product Manager

  • Jun 2005 - Dec 2006

  Brands managed: Passenger Car Tyre Category LCV Category JK Tyre Motorsports Key Responsibilities:  Market Share for LCV and passenger car tyre category.  Product Pricing and Profitability for LCV and passenger car tyre category  Product launch & positioning  Brand Management, Advertising & market promotions for LCV and passenger car tyre category  Market Research for LCV and passenger car tyre category  Sales value of premium products  Rural Marketing Campaigns for Farm Tyre category