Co Founder, CEO

• Jun 2015 - Present

Well-Beat is an e-health patient adherence navigator. Our ML engine compiles patient profiles, real-time behavior and provider feedback and uses behavioral psychology best practices to offer personalized patient engagement. Well-Beat providers a hybrid motivational experience – guiding providers in their interactions with patients and generating real-time digital personalized interventions. The platform nurtures the relationship between care providers and chronic patients throughout the patient journey. This improves standard of care, patient satisfaction, engagement and overall adherence. Well-Beat has been shown to dramatically increase treatment adherence in chronic patients, decreasing avoidable healthcare spending without adding labor requirements Well-Beat is an e-health patient adherence navigator. Our ML engine compiles patient profiles, real-time behavior and provider feedback and uses behavioral psychology best practices to offer personalized patient engagement. Well-Beat providers a hybrid motivational experience – guiding providers in their interactions with patients and generating real-time digital personalized interventions. The platform nurtures the relationship between care providers and chronic patients throughout the patient journey. This improves standard of care, patient satisfaction, engagement and overall adherence. Well-Beat has been shown to dramatically increase treatment adherence in chronic patients, decreasing avoidable healthcare spending without adding labor requirements Show less

VP Product & Markeing

• 2013 - Jun 2015

- VP Product and marketing manager and a member of the management -Building the group of product and marketing and managing in Israel and Canada total of 15 people - Create, manage and excute the road map and marketing plan taking into account different regions, goals and personas - Manage budget - Develop the product short and long term strategy. - Work closely with R&D , finance, legal, sales and distributers around the world - Consulting on Business strategies and effective marketing with clear value and revenue growth such as insight marketing - Developing new products, solutions and go to market strategy - Managing and developing concepts for marketing programs and marketing strategy by using market intelligence for maximum impact of designated market - Developing clear and compelling market positioning to differentiate brands - Identify and analyze trends - Research, concept and proofread a variety of marketing and sales materials and tec tools Show less

VP Marketing

• 2010 - 2013

Lead new strategy - needs analysis, concept creation, unique positioning, segmentation, branding Create insight value using market intelligence - planning market researches which identify strategic Collecting customer, suppliers, and employees insights in order to predict and give real value to our customers. Prove marketing value - connect activities and leads to business results Develop clear and compelling market positioning to differentiate D&B from competition Lead the innovation Launch new solutions and services including post launch evaluation Build business plans and monitoring execution Responsible for the company's portfolio and the brand Develop sales tools and collateral to enable sales to effectively position and sell Manage media and communications channels (over any channel including social and online) relationship with advertising companies, public relations & sales promotion Management company member Show less

Division Directors

• 2005 - 2010

Lead and manage a new profit center business unit - "Health and vitality communication" Develop and execute marketing and business strategy Take part of innovating new products and solutions Build marketing and communication plans for launching Implementation of the business plans with a focus on profitability Marketing research, marketing campaigns and production, sales promotion, events, Micromarketing and managing the activities with the key opinion leaders Monitor and measure the effectiveness of the marketing communication Develop clear and compelling market positioning to differentiate the brands from the competition Provide market intelligence to aid the field in effectively positioning the brands as expertise and to counter competitive threats Manage a team of consultants, medical representative, produces Customer relationship management while expanding existing Show less

Marketing communication manager

• 2003 - 2005

Responsible for the marketing activity and implanting the brand values in Israel Build a marketing strategy quarterly forecasts Manage and implement marketing activities: publishing, media and content management print productions Manage customer relationship value, cooperation with distributors, advisors and agents and key opinions Manage and organize exhibitions in Israel and Eastern Europe Launch new products Build a new site and new media activities Adjust the information channels and building supporting tools to promote markets of sale processes Adjust the international marketing strategy to the needs of the local markets and the different competitors Ongoing work with Nortel marketing team in EMA. Working in the standards of a Global company Understand the market needs: analysis of the competitors, identifying the needs of customers, adjustment and implementation of the methodologies of the company in the channels in Israel Show less

VP marketing and sales ass.& Marcom

• 2000 - 2003

Work with Barco marketing team in EMA. Working in the standards of a Global company. Work with overseas brands headquarters and adjusting the International marketing strategy to the needs of the local market. Create partnerships with various companies to increase sales volumes and producing special events for specific target audiences. Work with Barco marketing team in EMA. Working in the standards of a Global company. Work with overseas brands headquarters and adjusting the International marketing strategy to the needs of the local market. Create partnerships with various companies to increase sales volumes and producing special events for specific target audiences.

Director of marketing & business development

• 1997 - 2000

Ass. VP Marketing

• 1996 - 1997

managing the forecasts Responsible for the marketing activity and implanting the brand values in Israel. Managing and implementing marketing activities: publishing, media and content management print productions. Managing customer relationship value, cooperation with distributors, advisors and agents and key opinions. Managing and organizing exhibitions Launching new products. managing the forecasts Responsible for the marketing activity and implanting the brand values in Israel. Managing and implementing marketing activities: publishing, media and content management print productions. Managing customer relationship value, cooperation with distributors, advisors and agents and key opinions. Managing and organizing exhibitions Launching new products.