Experience

Wolters Kluwer India

• India
• Information Services
• 500 - 600 Employee

• Marketing Manager

  • Mar 2012 - Present

  • Own the Program calendar & drive high-priority, complex and high impact programs that drive India revenue growth for India sales leadership team along-with other internal support orgs which include channels, Social, Sales ops, & Marketing. • Helping the sales teams to achieve their quarterly pipeline goals. Specifically, responsible for enabling with the critical activities needed to create strategies for pursuing territories and targets. • Handling E-com marketing with ROI • Work with agencies to drive customer facing activities that includes development of assets, events (channels and direct), Webinars, Tele calling campaigns for qualified leads. • Organize Thought Leadership events in the medical fraternity to publicize Global and local product lines • Work with publishing, product and sales regional leaders to Identify the requirements on programs. Plan and work with in a pre-approved budget and call out any overspend. • Report campaign results, detailed analysis and evaluation of all key performance indicators to ensure business goals improve per rep productivity. • Promotional Planning & budgeting with ROI • Digital Marketing • Market intelligence / Market feedback / Competition analysis • Organizing & managing events in Scientific Community and Medical Societies • Internal & External communication • Product information & Training Tools • CRM & Vendor Management • Database Management Promotions: Promoted to Marketing Manager in 2018 Promoted to Manager Activations in 2015 Promoted to Senior Product Manager 2013 Awards and Recognitions: • Employee of the Quarter Q3, of 2018 • Certificate of Appreciation - Q4 of 2017 • Employee of the Quarter Q2, & Q4 of 2016. • Star of the month in March 2014 in Wolters Kluwer. • Awarded for Product of the Year Award in March, 2015 • Employee of the Quarter Q1, 2013 & Q3 of 2012. • Star of the month in May, 2013, July 2014 in Wolters Kluwer. • Implemented the customized CRM software Show less



TERI - The Energy and Resources Institute

• India
• Research Services
• 500 - 600 Employee

• Sales & Marketing Manager

  • Aug 2009 - Feb 2012

  TERI Press, the publishing arm of TERI, is an independent publishing house, best known for its titles in the areas of environment, energy, and sustainable development, TERI Press is committed to publishing high quality works at all levels—from Children books to higher education and magazines to journals. Manager – Marketing, Sales & Projects Key Responsibility Areas/Achievements:  Responsible for revenue targets and marketing planning for the complete product line of TERI Press i.e. Books, Journals, Magazines, Advertising & Projects  Managing the team of professionals in sales, marketing and customer service  Developed competitive pricing research on competition and implemented a new pricing strategy that allowed TERI Press to maintain a competitive advantage over the competition.  Market research and analysis to develop marketing and product development budgets.  Preparation of Product/Subject specific strategies  Participation in all major trade shows, conferences and exhibitions in Energy, Environment and Sustainable Development sectors for branding at national level  Corporate presentations to the key decision makers in top organizations in in Energy, Environment and Sustainable Development sectors  Development of the new website of TERI Press  Strategic partnerships and Alliances  E-Promotion Strategies / E-marketing. KEY ACHIEVEMENTS • Achieved the revenue targets for 3 consecutive years of complete product line of TERI Press • Developed a new business vertical – Popular books, this grew upto 6 titles (till 2012) contributing $ 62K of revenue in 1st 2 years and still growing • Successful grew the subscription base of TERI flagship magazine TERRAGREEN from 700 units to 4k • Successfully managed and represented my organization at more than 50 national/international trade shows and conferences like WBF, CII Conferences, Vibrant Gujarat, etc. • Acquired many new corporate accounts like ONGC, SAIL, JSW, Reliance, TATA Power, Escorts, etc. Show less



RELX

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Marketing Manager

  • Oct 2000 - Jul 2009

  • Marketing Manager - Reed Elsevier India Pvt. Ltd. Health Sciences • Assistant Manager – Marketing – Health Sciences, Reed Elsevier India Private Limited, • Marketing Executive, Senior Marketing Executive, Harcourt India Private Limited, Key Responsibility Areas: • Complete marketing planning for all divisions of Health Sciences. • GAP analysis / SWOT analysis • Promotional Planning & budgeting for print promotion and events. • Preparation of Sales/Marketing Collaterals : o Product information & Training Tools o Customized promotional materials. • List Management & Product Specific DM campaigns • CRM & Vendor Management • Organizing & managing events in Scientific Community and Medical Societies Show less