Experience

Arts Consolidated

• Denmark
• Performing Arts
• 1 - 100 Employee

• Lead Product Manager

  • Jan 2022 - Present

  I joined Arts Consolidated ApS to lead growth initiatives for our established product, Operabase. Arts Consolidated ApS is the holding company for industry-leading products - Operabase & CueTV.Operabase is the world's largest Opera database and provides software solutions to industry professionals. CueTV offers high-definition opera productions, ballet, concerts, and plays on smart devices in 5 languages.- Piloted new growth initiatives and experiments to amplify core levers for conversion funnels that include total registrations, free trials, and payment conversions- Spearheaded the transition to a freemium model to increase user and revenue growth- Enabled cross-selling of the products, increased engagement through timely artist profile updates to users, and opened up new organic channels for MRR growth- Built in-app and email notification system, for a specific segment - opera singers, artists, and professionals for churn management - Improved the matching of artist profiles on Operabase with new users and ensured maintaining the data integrity of the platform

• Senior manager - Product growth and Marketing

  • Jan 2021 - Dec 2021

  - Successfully transitioned from the legacy subscription management software to Chargebee within 3 months. This helped reduce payment errors, and failures and increase automation in the subscription flow- Developed an inhouse customer relationship management software to build unique workflows for prioritising information validation and different entities on the platform

• Manager - Product Growth & Marketing

  • Apr 2020 - Dec 2020

  - Developed an in-house customer relationship management software to build unique workflows for prioritising information validation and different entities on the platform



Ksyuti Designs

• India
• Online and Mail Order Retail
• 1 - 100 Employee

• Co-Founder

  • Jan 2023 - Present



Instamojo

• Technology, Information and Internet
• 100 - 200 Employee

• Product Marketing Manager

  • Jan 2019 - Dec 2019

  As the first hire for product marketing at Instamojo, I've built new marketing automation processes from ground up to drive high growth campaigns. Core responsibilities include: - Crafting and executing GTM strategies for ‘Same Day Payouts’ (mojoCapital), ‘mojoXpress’ and ‘mojo developer program’ - Garner market intelligence, understand customer sentiments and scale up marketing efforts to meet business objectives - Manage end-to-end marketing of user lifecycle; growth and retention - Built omnichannel marketing campaigns for multiple verticals - payments, lending, logistics, eCommerce & business growth - Sales & support enablement to increase product adoptions across new & existing customers on the platform



IDERA Software

• United States
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Sep 2018 - Jan 2019

  Driven product marketing growth for six products under the database tools division. (Idera software acquired Webyog, Inc. in April 2018) - Collaborate with the global product & marketing team to improve brand engagement and product positioning- Drive business growth across new geographies and marketing channels, leveraging content & community driven marketing- Enable sales funnels and optimize channels to scale up product-wise revenue growthIdera is a leading database tools provider with products that are evangelized by millions of community members and customers worldwide.

• Digital Marketing Manager

  • May 2016 - Aug 2018

  Lead the marketing team to drive lead generation, develop GTM strategies, scale-up product adoption, and increase sales at Webyog Inc. - Managed cross-functional teams to ensure effective implementation and delivery of product marketing activities- Developed and implemented an effective combination of content and performance marketing campaigns - Paid search & Display advertising, Content & email marketing, UGC, Webinars & events, PR and marketplace marketing- Driven successful marketing campaigns during festive reason (Thanksgiving, Black Friday and Cyber Monday)- Set up new onboarding processes, touchpoints for users and assist sales in achieving the quarterly targets based on marketing insights- Deployed new tools (Sphinx, MkDocs) & systems for product documentation and managed the redesign and development- Improved lead tracking and monitoring through CRM & 3rd party apps to evaluate the quality of downloads through enhancements



LocalOye

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Apr 2016

  Driven organic growth marketing to scale the overall marketing efforts. - Ideated the #DontDIY series to help educate users about the need for home services and finding the right expert - SEO optimization for blogs and website to enhance the visibility on the search engine. Increased 3x traffic to the blog page - Leveraged insights via social media and search data to implement effective social media strategies to enhance customer engagement for a number of service categories - Responsible for implementing data-driven email marketing; Helped reduce the bounce rates to less than 0.5% - Instrumental in showcasing the top-performing partners/merchants and collaborate with them on promotional activities - Handled important announcement and product launches through effective media management and PR strategies - Assisted the team with corporate tie-ups and performance marketing initiatives LocalOye is one of the leading services marketplace that enables a simple and easy way to hire local service needs - yoga instructors, fitness trainers, Zumba instructors, wedding planners, party planners, tutors, electricians, home cleaners, Online Consultants etc.



Ketchum Sampark

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Associate - Public Relations & Corporate Communications

  • Apr 2015 - Sep 2015

  Delivered exceptional Brand, PR & Communications strategies to notable national & global clients - Bain Capital, Bajaj Finance, DBS Bank, DSP BlackRock, DHFL, and Aditya Birla Financial Services Group. Key PR campaigns:- DSPBR Investor Pulse Survey – Turned into one of the most successful marketing campaigns for the company through leveraging the Print, TV, Wire and the online medium (earned media).- Sanctuary Asia 2014 – Ensured prominent presence for the client in the industry stories.- DHFL’s signing SRK as the brand ambassador – developed the PR framework to make the association a strong PR success.

• Associate

  • Apr 2014 - Mar 2015

• Executive

  • Sep 2013 - Apr 2014