Experience

NetElixir

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Paid Media Analyst

  • Jan 2023 - Present

  Strategize, manage and optimize multi-channel campaigns with yearly budgets of over $10MM.Develop and execute paid social media strategies on Facebook and Instagram resulting in increased lead generation and revenueUtilize Google Analytics, Adobe Omniture, GDS, Power BI, and Supermetrics for insights, data visualization and automated reportsManage a team of analyst & associates , train and mentor junior team membersTook an initiative of performing strategic growth audits for other team members' accounts to improve quality and performance, which helped the team to secure 50% additional budgets.Worked on co-leading the operations team account mapping to utilise the team's bandwidth efficiently.Co-led a strategic team of driving business growth solutions for a proprietary customer purchase analytics product.Led and participated in multiple client calls to drive upsells Show less

• Paid Search Analyst

  • Jan 2022 - Dec 2022

  Analyzed campaign data to optimize bidding strategies, keyword selection, ad copy, and landing page experience for maximum ROIConducted regular A/B tests to improve campaign performance and reduce costsWorked on product feed optimization for Google Shopping campaignsCollaborated with cross-functional teams to ensure campaign alignment and provide valuable insights to inform marketing strategiesLed the client communications and strategy discussions with leadership for all my accounts. Show less

• Paid Search Associate

  • Jul 2021 - Dec 2021

  Created, implemented, and managed paid search campaigns on Google Ads and Bing AdsConducted regular performance analysis and provided optimization recommendations.Automated about 80% of performance tracking and account optimization actionsCollaborated with cross-functional teams to ensure campaign alignment and provide valuable insights to inform marketing strategiesStarted participating in the client calls and provided the required information.

• Search Marketing Intern

  • Jan 2021 - Jun 2021

  Assisted with paid search campaign implementation and managementImplemented the automation of reporting which decreased the manual work and improved the team's work efficiency in data organising and performance trackingIdentified issues, analyzed information and provided solutions to problems at multiple levels which improved the overall performance of the accountsConducted competitive research and various product analysisGained strong leadership skills by managing projects from start to finish. Show less