Experience

Viridian Group

• Singapore
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Head of Marketing & Communications

  • Feb 2016 - Present

  Leading marcom for Viridian Group – brand management, customer acquisition, channel engagement and partnerships. - Conceived & built multiple successful brands from scratch across segments. - Leveraging global brand alliances such as World Trade Centre Association and ONYX Hospitality to increase brand footprint to more than 35 countries with significant addition in the top-line. - Repositioned consumer brand and made it come under top 3 choices in NCR's commercial Real Estate micro market, commanding more than 45% market share. - Implemented operations and sales strategies for maximum profitability and growth with an average 30% increase in revenue YoY. - Helped them tap the unexplored markets and increase channel base with permanent presence over 20+ countries - Leading the managers who’re handling campaigns, social media, design, performance, affiliates and PR. - Helping them find new customers through performance marcom initiatives at half the budget of industry standards. - Automated channel sales and user engagement program during the Pandemic, resulting in activation & revival of channels across geographies in SE Asia and Middle East. Show less



V@C - Viridian Accelerator Centre

• India
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Communications Lead

  • Jan 2015 - Jan 2016

  Helped in kickstarting this venture through brand integration with one of the world's largest and Europe's most active accelerator - Entrepreneurial Spark, with communication idea - #StartSomethingNew. Added an establish platform Vibrant Gujarat to host its first pan India contest "The Big Business Plan". In a quick turnaround, this accelerator center was enabling 300+ businesses in various stages. At the time of my separation the venture had established its base in three prominent locations within India with ~78% success rate. I was responsible for strategy, marketing and corporate communication. Show less



SONI INFRATECH PRIVATE LIMITED

• India
• Construction
• 1 - 100 Employee

• Deputy General Manager Marketing

  • Apr 2013 - Aug 2015

  My key assignment was to co-develop resellers' brand and help them generate revenue by increasing their reach through on & offline performance marketing initiatives. We helped a few of them right form starting their venture to becoming a name in the industry. A few of them are now working globally with employee strength exceeding thousands.During this period we have increased our channel base from a handful to 1000+ and contributed to company's revenue by increasing the pace of sale. Our team was awarded with best contributor two years in a row. Show less

• Sr Manager - Marketing

  • Apr 2010 - Mar 2013

  My primary responsibility was to manage co-branded projects for the company. . During this stint, we as a team gave an entirely new concept to Indian residential RE market – “99% Customizable homes”. This was the single most successful concept the company has ever experienced. Resulted in quick bookings and multi-fold increase in revenue and added revenue form customizations. My assignment for this role involved developing marcom strategy, product development and market expansion for the company. Show less



Fountainhead Advisory Pvt Ltd

• New Delhi

• Assistant Manager - Marketing

  • Jul 2008 - Mar 2010

  It was an advisory firm to a Singapore based Private Equity Fund - started with an initial fund of mere US$20 mn invested in the Indian Real Estate, grew to over US$1.5 bn worth of assets under development during a short span. This was my first introduction to Media Buying. I went on rediscovering how it was bought, resulting in spends to revenue ratio of <2.5% across projects, well below the industry standard of >4%, with cash outflow of less than 1.5% of sales revenue. The entire process was a great learning experience. My assignment involved making marketing plans, negotiations, resource planning and guiding the creative and media buying teams. Show less



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Executive - Production

  • Oct 2005 - Jun 2008

  Key Accounts: ITC's Wills Lifestyle, Carlsberg and LG Key Accounts: ITC's Wills Lifestyle, Carlsberg and LG



Nutech Photolithographers

• India
• Information Technology & Services

• Executive - Sales

  • Mar 2004 - Sep 2005

  Key Accounts: American Express, Nestle & Pearson Education Key Accounts: American Express, Nestle & Pearson Education



Ajanta Offset & Packagings Ltd

• Packaging & Containers
• 1 - 100 Employee

• Trainee - Customer Support

  • Aug 2003 - Oct 2003