Experience

Heroes of Digital

• Singapore
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Oct 2021 - Present

  Marketing Performance Works:- Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.- Assist clients in resolving issues by responding to questions in a timely and professional manner.- Create and implement tailored marketing plans based on individual client requirements.- Direct brainstorming meetings and creative sessions.- Shape brand standards and create procedures to ensure all products are brand appropriate.- Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets.Video Production Works:I am responsible for leading the team in pre- and post- production to carry out a concept that will suit the clients’ needs. I will listen to clients and analyzes their needs and henceforth, applying my experience and expertise in videography, editing, web/social media marketing, get on an in-depth discussion internally, strategize along side with the team to allow them to design a campaign that will work for the client.This blended manager role between the two responsibilities is crucial for mid-level projects and video production a bit smaller than commercial work.



Mizu Holdings Pte Ltd

• Marketing Lead

  • Dec 2018 - Nov 2020

  Responsible for planning out campaigns that adhere to the MOH guidelines for 3 of the clinics under Mizu Holdings. In order to bring forth the procedures to the potential customers through graphics/videos, I had experienced most of the procedures done by the clinic and done research about it, hence, coming up with marketing colleterals that are layman and aesthetically pleasing to the eyes to gain traction. Apart from marketing, I am also responsible for day to day eshop operations, videography and photography for the clinics.



Birch.Asia

• Norway

• Co-Founder & Creative Lead

  • Nov 2017 - Aug 2018

  Managed 5 key accounts for Japanese cosmetic Brand’s in local market.My scope of day to day operations requires me to plan social content schedules, work on creatives for digital contents, managing queries and doing partnerships with potential Brand for exposure and invoke relevancy with the accounts that I handle.Besides that, I also plan media launches, the key idea behind the media launch, doing design for event fabrications and also coming out with list of media partners for invitation to the event. In terms of media partners, I’ve networked with influential Key Opinion Leaders as well as local online and offline content publishers to garner maximum impressions and exposure during the launch.



Metro Singapore Private Limited

• Digital Marketing Manager

  • Jan 2017 - Jun 2017

  In my tenure over at Metro, it has been undeniably one of the most fruitful experiences in terms of learning curve from handling to scheduling digital platforms e.g. coming up with creative content as well as managing customer’s queries attentively. My other main job scope in Metro is to market the e-commerce store and I’ve managed to drive a total sale of more than $90,000 in 7 months as compared to the year of 2015 where the year-long revenue was only less than $10,000. In my tenure over at Metro, it has been undeniably one of the most fruitful experiences in terms of learning curve from handling to scheduling digital platforms e.g. coming up with creative content as well as managing customer’s queries attentively. My other main job scope in Metro is to market the e-commerce store and I’ve managed to drive a total sale of more than $90,000 in 7 months as compared to the year of 2015 where the year-long revenue was only less than $10,000.



Metro Holdings Ltd

• Digital Marketing Executive

  • Jan 2016 - Jan 2017

  -Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns-Design, build and maintain our social media presence-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Identify trends and insights, and optimize spend and performance based on the insights-Brainstorm new and creative growth strategies-Plan, execute, and measure experiments and conversion tests-Collaborate with internal teams to create landing pages and optimize user experience-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points-Instrument conversion points and optimize user funnels-Collaborate with agencies and other vendor partners-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate



Nuffnang

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2015 - Jun 2016

  I’m an Account Executive in Nuffnang. My scope of work ranges from meeting clients to understand their needs on their upcoming campaign, proposing the best fit influencers for their campaign, doing up proposal for client with idea generation and lastly executing the campaign. I’ve managed to hit my quarterly sales target during my tenure at Nuffnang. I’m an Account Executive in Nuffnang. My scope of work ranges from meeting clients to understand their needs on their upcoming campaign, proposing the best fit influencers for their campaign, doing up proposal for client with idea generation and lastly executing the campaign. I’ve managed to hit my quarterly sales target during my tenure at Nuffnang.



Innov8te Pte Ltd

• Singapore
• Airlines and Aviation
• 1 - 100 Employee

• Lead Web Designer

  • Nov 2014 - May 2015

  Having just graduated from Republic Polytechnic and acheiving a diploma in Game Design, I ventured out as a Web & Mobile interface designer at Innov8te. Even though I have worked less than a year at Innov8te, I have done over 50 web/mobile mock ups during my tenure and made sure that the clients are all satisfied with what I’ve done for them. Apart from that, I have 2 designers that worked under me, hence, i will need to keep a clear mind and manage them as well as letting them know about client’s expectation and timeline making sure projects are delivered on time.



Razer Inc.

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• QA Tester

  • Apr 2011 - Dec 2011

  During my 9 months tenure with Razer, my primary job responsibility was to ensure that the pre-launch peripheral devices such as keyboards and mouse are of optimal standard before the product launch. Some of the skills that I’ve acquired are debugging, keeping a detailed log of the product defects as well as solving software conflicts. During my 9 months tenure with Razer, my primary job responsibility was to ensure that the pre-launch peripheral devices such as keyboards and mouse are of optimal standard before the product launch. Some of the skills that I’ve acquired are debugging, keeping a detailed log of the product defects as well as solving software conflicts.