Raúl Caballero Asensio

Digital Marketing Manager at Barrabés.biz
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Inglés Full professional proficiency
  • Italiano Elementary proficiency
Skills

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Rubén Ciudad Sesmero

Raúl es una persona constante, ordenada, enérgica y con una capacidad sin límites para conseguir que los proyectos salgan adelante. Pone equilibrio y calma en los momentos complicados y sabe conectar con el equipo para motivar y conseguir que las mejores ideas acaben dando resultados. Sin duda, fue un placer coincidir durante el tiempo que estuvimos trabajando juntos y espero que en futuros proyectos volvamos a encontrarnos para seguir creciendo juntos.

Ana Paula Herrera Cárabe

Durante el tiempo que he estado trabajando con Raúl, ha demostrado ser un excelente profesional, muy cercano y dispuesto a colaborar.

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Credentials

  • Advanced Google Analytics
    Google
    Jan, 2019
    - Sep, 2024
  • Digital Transformation
    Google
    Feb, 2018
    - Sep, 2024
  • Cloud Computing
    Google
    Jan, 2018
    - Sep, 2024
  • E-Commerce
    Google
    Jan, 2018
    - Sep, 2024
  • Mobiles Apps development
    Google
    Jan, 2018
    - Sep, 2024
  • Advanced Microsoft Excel
    El Corte Inglés
    Sep, 2017
    - Sep, 2024
  • Strategic Marketing: Keys to compete successfully
    Coursera
    Sep, 2017
    - Sep, 2024
  • Marketing Digital
    Google
    Sep, 2014
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2021
    - Sep, 2024

Experience

  • Barrabés.biz
    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2021 - Present

      - Development and execution of business strategies for digital channels. - Development and optimization of conversion funnels. - Responsible for the Digital Marketing strategy and digital transformation for client projects. - KPI definition, monitoring and optimization of web analytics, social media, email marketing and online advertising. - Creation and optimization of online advertising campaigns in Google Ads and Social Ads, both prospecting, retargeting, catalogue and shopping. - CRM management and creation of email marketing campaigns (Mailchimp, Hubspot and Mailjet). - Reporting and dialogue with the client.

  • El Corte Inglés
    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Marketing & Sales Manager - Technology category
      • Sep 2020 - Oct 2021

      - Marketing Project Manager of strategic campaigns for category suppliers. Negotiation and creation of the digital marketing and offline communication strategy for launches, brand positioning, planning of promotional actions, coordination with different departments and work flow monitoring.- Budget management to achieve the best goals for the category in the different campaigns.- Product manager in IT, Telecom and Gaming category. Digital Marketing, definition of strategy for launches and promotional actions, permanent analysis of the sell-out, benchmark and product evaluation.- Definition, negotiation and development of promotional El Corte Inglés campaigns.- Sales monitoring, reporting and continuous analysis.- Analysis of CRM campaigns performance to provide operational insights with a view of maximizing KPI improvement, ROI and business impact.- Market share and competitors analysis to know the market trends and competition.

    • Digital Marketing - Social Media Manager
      • Oct 2018 - Sep 2020

      - Creation of strategic plans of communication in social media of external and El Corte Inglés own brands.- Digital Project Manager. Budget control in social medial campaigns and campaign management.- Creation of the entire digital strategy for the campaigns communication of the main Technology brands. Positioning in WEB, SEO, SEM, Display campaigns, performance and RRSS.- Content marketing for a better organic positioning. CRM strategy, emailing, lead capture and customer life cycle.- Analysis in interpretation of Salesforce and other data platforms results for a better social media campaign strategy.- Monitoring of campaigns and optimization of results through the report of these campaigns.- Focused on the external brand in Technology, Videogames and Culture and Entertainment departments.- In the El Corte Inglés own brand, manager of communication plans in Fashion, Kids, Accessories and Shoes areas.- Social communities research for the optimization of campaigns. Target group, type of channel, content analysis, sentiment, real-time reactions, brand objectives.

    • Marketing Specialist in Corporate Vertical campaigns
      • Feb 2017 - Oct 2018

      - Planning Marketing Vertical campaigns. - Creation of the entire digital strategy for the communication of offers and launches of the main corporate campaigns. Positioning in WEB, SEO, SEM, Display campaigns, performance and RRSS. Content marketing for a better organic positioning.- CRM strategy, emailing, lead capture and customer life cycle.- Creation of customer centric campaigns analyzing the most optimal contact points.- Campaign direction from start to finish; first selection of merchandise to implantation in store.- Analysis of allocated budget for each vertical campaign. - Coordination of the media plan in relation to allocated budget. - Development of briefing campaigns for the creative and media departments.- Participation in the creativity of the image, structure and media follow up for implementation.- Development of the marketing plan with the different strategies for the campaigns.

    • Marketing and Sales - Fashion & Shoes
      • Nov 2015 - Feb 2017

      - Management of the repositioning of women's fashion brands.- Product manager of more than 15 women's fashion brands.- Implement Marketing Plans & Communication Plans for El Corte Ingles brands. - Coordinate with purchase department for tracking brand positioning.- Develop briefing campaigns for the creative and media departments.- Monitor actions with Direct Marketing: creative approval, budgets, campaign tracking.- Create implementation manuals for new campaigns inside store.- Negotiate innovative B2B promotional campaigns.

  • Meliá Hotels International
    • Spain
    • Hospitality
    • 700 & Above Employee
    • Business Sales Travel & Travel Industry Spain
      • Feb 2014 - Nov 2015

      - Develop business reports to analyze sales department results. - Update negotiated corporate rates. - Analysis of CRM campaigns performance to provide operational insights with a view of maximizing KPI improvement, ROI and business impact. - Optimize data base and SAP CRM. - Negotiate Request for proposal (RFP) with service companies. - Coordinated small team for conferences. - Creative/Marketing for business events. - Database analysis for quarterly reports. - Develop business reports to analyze sales department results. - Update negotiated corporate rates. - Analysis of CRM campaigns performance to provide operational insights with a view of maximizing KPI improvement, ROI and business impact. - Optimize data base and SAP CRM. - Negotiate Request for proposal (RFP) with service companies. - Coordinated small team for conferences. - Creative/Marketing for business events. - Database analysis for quarterly reports.

Education

  • ESIC Business & Marketing School
    Big Data Analytics
    2019 - 2019
  • IESE Business School - University of Navarra
    Strategic Marketing: Keys to compete successfully, Marketing
    2017 - 2017
  • ESIC: Business & Marketing School
    Master of Digital Marketing, Marketing
    2014 - 2015
  • Universidad Rey Juan Carlos
    Grado en Marketing, Marketing
    2010 - 2014

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