Experience

Soaring Eagle Casino & Resort

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Executive Director of Marketing, Entertainment, & Sales

  • Mar 2016 - Jun 2021

• Director of Marketing & Entertainment

  • Mar 2010 - Mar 2016



Venegas Landscaping & Lawn Service

• Owner

  • Jan 2006 - Mar 2010

  Managed a staff of 6 that are responsible to carry out the daily routines of lawn maintenance for clients. Created several successful marketing campaigns to attain customers. The first year my company was able to obtain 25 clients through guerilla marketing tactics. Grew business to 40 clients in the second year through a promotional campaign that rewarded existing customers with discounts and free service with referrals. Developed a package deal that will enable me to sell the company rights to the equipment and clients to one of my existing employees. Show less

• Director of Player Development

  • Apr 2003 - Mar 2006

  Director of Player Development Managed the Special Promotions, Players Club, and Casino Host department. Developed and implemented successful special events that increased Players Club loyalty, and casino & resort revenue. Ensured that the operational areas of marketing are properly staffed and trained to provide guests with superior customer service. Coordinated with the Executive Director of Marketing, Sales, & Entertainment the efficient execution of promotions, special events, and entertainment. Insured the identification and retention of premium customers through marketing subordinates. Prepared budgets, marketing plans and other internal documents as assigned for use within the organization. Monitored monthly Players Club database reports to insure accuracy and to provide demographic information to the Executive Director of Marketing, Sales, & Entertainment and CEO for the use of media placement and other purposes. Led the creation of special event parties and events for premium customers and entertainment. Assisted the Executive Director of Marketing, Sales, & Entertainment with monitoring and implementing all of our promotional direct mail pieces to our Players Club database. Developed Soaring Eagle Casino & Resort's first Casino Host program. Served in the DRC (Disciplinary Review Committee) for a 1 year term. Served on the Employee of the Month Selection Committee for a 1 year term. Show less

• Special Promotions Manager

  • Jan 2000 - Jan 2003

  Developed and created a Promotions department within Soaring Eagle Casino & Resort's marketing department.Responsible for the hiring of (4) Promotion Assistants that assisted me with the developing, implementing and analyzing stages of our Special Events and Promotions.Responsible for the scheduling, discipline, and coordination of the Promotions Team.Planned and implemented a full fiscal year calendar of Special Events and Promotions to increase gaming revenue.Communicated program information to the CEO, Gaming Commission, and Marketing Director to secure approval for proposed events.Worked with all departments to promotion facility wide promotions.Coordinated advertising media placement with Public Relations Manager to publicize all Special Events and Promotions.Provided an ROI (Return on Investment) analysis to the CEO for each specified Special Event and Promotion.Developed an interdepartmental team approach for all Special Events and Promotions.Provided the Marketing Director with a Special Event and Promotion income and expense report for budgets and proper allocations.Identified and secured vendor sponsorships for special events.Served on the Fair Treatment Team for a 1 year term.Represented the Soaring Eagle Casino & Resort as a member of the Mt. Pleasant Chamber of Commerce Executive Marketing Committee. Show less

• Marketing Assistant

  • Jan 1999 - Jan 2000

  Assisted the Vice President of Marketing with the creation of Soaring Eagle Casino & Resorts first ever Special Event and Promotional plan.Assisted the Database Manager to determine prospects for telemarketing effects.Contacted prospects by telephone and compiled responses for follow-up letters of confirmation.Worked closely with the Soaring Eagle Players Club to become familiar with the system and create ways to efficiently use the information within the database.Developed and implemented Special Events and Promotions.Developed communication channels for internal review and approval of Special Events and Promotions, including Vice President of Marketing, CEO, Security Director, Surveillance Director, and Gaming Commission.Coordinated internal process to initiate Special Events and Promotions.Assisted in the evaluation of Special Events and Promotions with the Vice President of Marketing and Database Manager.Planned, proposed, and executed cross-promotions with outside vendors/companies.Assisted the Vice President of Marketing with the evaluation of all marketing activities to determine their effectiveness. Show less



SAGINAW CHIPPEWA INDIAN TRIBE OF MICHIGAN

• United States
• Government Administration
• 1 - 100 Employee

• Marketing Intern

  • Jan 1996 - Jan 1999

  Assisted the Directors within Tribal Operations with departmental marketing plans. Worked closely with the Education Director and Assistant Education Director to create and implement successful programs for the local youth. Assisted the Assistant Education Director with the creation and implementation of the Saginaw Chippewa Indian Tribe's first library. Restructured the Tribal Gymnasium and created and implemented programs for the adult and youth tribal members. Mentored and tutored the tribal youth to ensure their completion of schooling. Show less