Raul Salcedo

Director Of Marketing at Jason Emer, MD
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish Full professional proficiency
  • English Full professional proficiency

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Experience

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Director Of Marketing
      • Mar 2019 - Present

      + Marketing lead for Jason Emer MD, Emerage Cosmetics, and Emerage Skin + Created 2 new social pages @EmerageCosmetics and @EmerageSkin + Produce marketing campaigns and verticals that brought in over $1 Million worth of revenue + Build marketing campaigns focused on product sales, personal brand, and patient acquisition + Increased sales every quarter in 2020 along-side partners, vendors, and agencies with a fraction of the budget + Report directly to CEO and Owner and presented decks/strategies for upcoming quarters and best business practices + Manage and oversee the digital social team of 10+ employees + Manage email marketing and email blast with vendors and held biweekly meetings with the agency to use content with the doctors “voice” in mind + Oversee paid campaigns and marketing budget + Monitor marketing reports as well as Shopify store + Responsible for a content calendar, brand approvals, and marketing material + Create engaging and innovative content specific to channel audience and goals through organic socials and paid campaigns + Shoot, edit, and produce social videos inclusive of graphics package and copywriting for content and PR objectives + Top of the line community management with response time window average 10 minutes from receipt of a direct message or comment + Got ahead of the TikTok trend with 22k followers and the first male dermatologist to be verified on the platform + Held weekly feedback sessions with staff to educate them on all business objectives while having ongoing education sessions + By the numbers: increased Instagram followers by 150% in one-year, increased engagement by 300%, conversations for Q3 2020 (during the pandemic) were at 500% increase majority coming from Instagram

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2017 - Mar 2019

      • Oversee and manage all social media accounts (monitoring and responding to followers, implementing onsite blogs, managing page design, etc.) >Twitter: Increased tweets by 40%, impressions by 50%, profile visits by 30%, Mentions by 100%, followers by 25% >Facebook: Increased Page view by 40%, previews by 300%, likes by 85%, reach by 114%, engagement by 225%, videos by 500%, followers by 88% >YouTube: Increased watched time by 12%, increased view duration by 4%, views by 11%, likes by 50%, comments by 16%, shares by 4%, video playlist by 30%, >Instagram: Increased content by 60%, impressions by 10%, profile visits by 20%, Increase followers by 37% (Originally 19K) • Design and implement social media strategy to align with business goals • Generate, edit, publish and share original, engaging content daily (e.g. original text, photos, videos, and news) • Create a regular publishing schedule • Promote content through social advertising • Promote conversion to sales through social channels • Perform research on current benchmark trends and audience preferences • Implement a content editorial calendar to manage and plan marketing campaigns • Suggest and implement new features to develop brand awareness, like promotions and competitions • Monitor SEO and web traffic metrics • Collaborate with other teams (sales, customer service, etc.) to expand, reach, and ensure brand consistency • Integrate social content into sales collateral to support corporate objectives • Integrate social content into the company's corporate website • Communicate with followers, respond to queries and monitor customer reviews • Stay up-to-date with current technologies and trends in social media, design tools, and applications • Leverage the right tools to manage your content • Set specific objectives and report on ROI

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Project Manager
      • Apr 2016 - Oct 2017

      • Produced and edited content for clients using editing software • Created and led email campaigns every quarter • Maintained day to day accounts for executive and followed up with studios for pre-production inquiries • Created agendas, action plans, and timelines for upcoming events • Scheduled meetings, took meeting notes, oversaw logistics, tracked budgeting, tracked expenses, and coordinated travel • Collaborated with production companies to execute executives’ mutual goals • Raised brand awareness through networking at private events

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Legal Assistant
      • Feb 2011 - Jan 2015

      • Conducted various document search and research that lead to vital supplementary evidence, data, and legal statements • Assembled relevant statutory documents for attorneys • Directed meetings related to exhibits/cases and cost analysis for prospective clients and managed trial schedule • Worked with multiple attorneys to understand and resolve legal matters relating to exhibits • Accurately observed and charted trials, hearings, and depositions • Prepared witnesses, matter materials, trial logistics and exit interviews • Promoted from intern to legal assistant

Education

  • California State University, Northridge
    Bachelor's degree, Communication and Media Studies

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