Experience

Agtools Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP Agtools Mexico

  • Jan 2018 - Present

  Produce market behavior is a big challenge to dominate, due that there are to many variables that affect prices and availability. Ag tools is a platform that concentrates market information of the Produce and Floral Industry and through an algoritm, can deliver actionable information for the produce traders that can help to reduce shrink, reduce risks, take better commercial decisions and increase profitability. Learn more about AG TOOLS at www.ag.tools and start increasing earnings of your produce operation Show less



Veg Master

• Queretaro

• Director

  • Sep 2009 - Present

  International produce trading and consulting company Specialties: Lettuce, broccoli, carrot, celery, cabbage, tomato, berries. Also we offer consulting services for agribusiness on domestic trading, import/export. Selling fresh produce. Product development, postharvesting handling, logistics, customer service. Sales representative for HORTIFRUT SA in Mexico Sales representative in Mexico for LOS KITOS PRODUCE LLC from California. The company sells produce in U.S., Canada, Peru and Mexico. Representative for INTELLEFLEX LLC from California, Enterprise dedicated to develop high tech solutions for postharvest produce handling. Representative for CALIFORNIA TOMATO FARMERS in Mexico. Empresa dedicada a la comercializacion de hortalizas para mercado nacional y exportacion. Especializacion en lechugas, brocoli, zanahoria, apio, repollo, tomate, berries. Asi mismo ofrecemos consultoria para agronegocios en cuanto a comercializacion tanto nacional como importacion/exportacion. Venta de productos frescos Desarrollo de productos, manejo postcosecha, logistica, servicio al cliente. Representante de ventas para HORTIFRUT SA en Mexico Representante de ventas de LOS KITOS PRODUCE en Mexico. La compania vende vegetales en Estados Unidos, Canada, Peru y Mexico. Representante de INTELLEFLEX de California Empresa dedicada al dearrollo de soluciones de alta tecnologia para el manejo postcosecha de productos hortofruticolas. Representante de CALIFORNIA TOMATO FARMERS en Mexico Show less



Taylor Farms

• Director of sales

  • Mar 2008 - Oct 2009

  Expansion and positioning of the brand in the fresh cut productos of the Mexican market Customer development pf the retail and food service markets. Stategic planning and private label development for fresh salads. Expansión y posicionamiento de la marca en el Mercado Mexicano de ensaladas frescas Desarrollo de clientes para el mercado de retail y food service para ensaladas frescas. Planeacion estrategica. Desarrollo de productos y marcas privadas. Expansion and positioning of the brand in the fresh cut productos of the Mexican market Customer development pf the retail and food service markets. Stategic planning and private label development for fresh salads. Expansión y posicionamiento de la marca en el Mercado Mexicano de ensaladas frescas Desarrollo de clientes para el mercado de retail y food service para ensaladas frescas. Planeacion estrategica. Desarrollo de productos y marcas privadas.



Walmart

• United States
• Retail
• 700 & Above Employee

• Senior Produce Buyer/Merchandiser

  • May 2006 - Feb 2008

  Senior produce buyer. Strategic and promotional planning. Category management for produce implementation. Comprador senior del area de frutas y verduras. Lider funcional de Superama para el departamento de Frutas y Verduras Desarrollo de planes estrategicos y promocionales. Implementacion de administracion por categorias en frutas y verduras Senior produce buyer. Strategic and promotional planning. Category management for produce implementation. Comprador senior del area de frutas y verduras. Lider funcional de Superama para el departamento de Frutas y Verduras Desarrollo de planes estrategicos y promocionales. Implementacion de administracion por categorias en frutas y verduras



Fresh express Mexico

• Consultant

  • May 2005 - May 2006

  Project development for the Mexico operations consultant. Consultor para el desarrollo del proyecto de operaciones en Mexico Project development for the Mexico operations consultant. Consultor para el desarrollo del proyecto de operaciones en Mexico



H-E-B

• United States
• Retail
• 700 & Above Employee

• Produce Deputy Director

  • Aug 1997 - May 2005

  Strategic and promotional planning Produce department development Produce merchandising development and innovation Buying-selling plans Profit improvement Shrink reduction Planeación estratégica y promocional Planeación y desarrollo de departamentos de frutas y verduras Mercadeo de departamentos e Innovacion Planes de ventas y compras Desarrollo de proveedores estrategicos Incremento de margenes de utilidad Reduccion de mermas Strategic and promotional planning Produce department development Produce merchandising development and innovation Buying-selling plans Profit improvement Shrink reduction Planeación estratégica y promocional Planeación y desarrollo de departamentos de frutas y verduras Mercadeo de departamentos e Innovacion Planes de ventas y compras Desarrollo de proveedores estrategicos Incremento de margenes de utilidad Reduccion de mermas



Walmart

• United States
• Retail
• 700 & Above Employee

• Perishables buyer

  • Sep 1988 - Sep 1997

  Perishables buyer for different areas of the CIFRA/WAL MART group. Produce buyer, Meat and seafood buyer, Merchandisier. More than 9 years in the perishables area thru the different companies of the group. Aurrera, Superama, Wal Mart, Perishables buyer for different areas of the CIFRA/WAL MART group. Produce buyer, Meat and seafood buyer, Merchandisier. More than 9 years in the perishables area thru the different companies of the group. Aurrera, Superama, Wal Mart,