Rattan Muttoo
Consulting Director at KlewdUp- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Hindi Native or bilingual proficiency
-
Spanish Elementary proficiency
-
English Native or bilingual proficiency
-
Punjabi Limited working proficiency
Topline Score
Bio
Hadrien Brassens
I have very much enjoyed working with Rattan for nearly 2 years at Switched on Media. He has a strong knowledge of the paid search landscape, understanding it at all levels. He has shown solid skills on the technical side of things thanks to his experience as a campaign manager, but is also very comfortable at account management and sales. He is very well connected within this industry, which is always an advantage. Finally, he has been great at leading the paid search team at Switched on Media during his time there. He understands priorities and deadlines, listens to his staff and provides great support to his team. I would work with Rattan again with no hesitation.
Troy Rushton
Rattan is a true professional who boasts a great knowledge of the online marketing space (SEM in particular). Combined with his existing knowledge he constantly strives to hone his skills in all aspects of online marketing. Works equally well by himself or in a team environment.
Hadrien Brassens
I have very much enjoyed working with Rattan for nearly 2 years at Switched on Media. He has a strong knowledge of the paid search landscape, understanding it at all levels. He has shown solid skills on the technical side of things thanks to his experience as a campaign manager, but is also very comfortable at account management and sales. He is very well connected within this industry, which is always an advantage. Finally, he has been great at leading the paid search team at Switched on Media during his time there. He understands priorities and deadlines, listens to his staff and provides great support to his team. I would work with Rattan again with no hesitation.
Troy Rushton
Rattan is a true professional who boasts a great knowledge of the online marketing space (SEM in particular). Combined with his existing knowledge he constantly strives to hone his skills in all aspects of online marketing. Works equally well by himself or in a team environment.
Hadrien Brassens
I have very much enjoyed working with Rattan for nearly 2 years at Switched on Media. He has a strong knowledge of the paid search landscape, understanding it at all levels. He has shown solid skills on the technical side of things thanks to his experience as a campaign manager, but is also very comfortable at account management and sales. He is very well connected within this industry, which is always an advantage. Finally, he has been great at leading the paid search team at Switched on Media during his time there. He understands priorities and deadlines, listens to his staff and provides great support to his team. I would work with Rattan again with no hesitation.
Troy Rushton
Rattan is a true professional who boasts a great knowledge of the online marketing space (SEM in particular). Combined with his existing knowledge he constantly strives to hone his skills in all aspects of online marketing. Works equally well by himself or in a team environment.
Hadrien Brassens
I have very much enjoyed working with Rattan for nearly 2 years at Switched on Media. He has a strong knowledge of the paid search landscape, understanding it at all levels. He has shown solid skills on the technical side of things thanks to his experience as a campaign manager, but is also very comfortable at account management and sales. He is very well connected within this industry, which is always an advantage. Finally, he has been great at leading the paid search team at Switched on Media during his time there. He understands priorities and deadlines, listens to his staff and provides great support to his team. I would work with Rattan again with no hesitation.
Troy Rushton
Rattan is a true professional who boasts a great knowledge of the online marketing space (SEM in particular). Combined with his existing knowledge he constantly strives to hone his skills in all aspects of online marketing. Works equally well by himself or in a team environment.
Experience
-
KlewdUp
-
Australia
-
Advertising Services
-
1 - 100 Employee
-
Consulting Director
-
Mar 2018 - Present
KlewdUp is a digital marketing and customer growth consultancy, serving boutique and leading clients across retail, fashion, nutrition, cultural institutions and financial services.From start-ups to established retail and government agencies, we partner with you to provide a targeted strategy that will grow your customer base and help you reach your marketing goals. KlewdUp is a digital marketing and customer growth consultancy, serving boutique and leading clients across retail, fashion, nutrition, cultural institutions and financial services.From start-ups to established retail and government agencies, we partner with you to provide a targeted strategy that will grow your customer base and help you reach your marketing goals.
-
-
-
The Thoughtful Agency
-
Consumer Services
-
Partner | eCommerce and Technology Solutions
-
Jun 2018 - Dec 2020
-
-
-
Ve Interactive
-
Technology, Information and Internet
-
Head of Product
-
Aug 2016 - Feb 2018
Promoted to Head of Product with the aim to improve product development globally and work strategically across both commercial and operational teamsResponsibilitiesLed APAC product developmentDesigned and led training for all commercial and operational staff across Australia and New ZealandLiaised with Chief Product Officer to manage and release business critical updatesHighlightsANZ representative on global product leaders’ committeeRecognised as subject matter expert on Ve product stack and new programatic technologiesWorked with MD to hire and on-board 6 new staffMentored the commercial and account management teams to increase sales and account retention
-
-
Commercial Director
-
Oct 2015 - Aug 2016
Started and grew Ve Sydney office (made crucial first 2 senior sales hires for ANZ)ResponsibilitiesDefined sales function and rolled out best practice sales strategiesManaged commercial P&LStaff hiring and trainingHighlightsSuccessfully sold and on-boarded multiple tier 1 / 2 clientsIncreased sales revenue, contributing to the best revenue month of all time in Ve Australia-New ZealandDeveloped and rolled-out new localised sales collateral
-
-
-
Marin Software
-
Software Development
-
100 - 200 Employee
-
Director of Accounts
-
Feb 2013 - Aug 2014
Led the highly successful account management and services team in Australia and New Zealand.ResponsibilitiesManaging customer success P&LHiring and training all new staffPlanning, managing and coordinating of all customer success operationsDriving business growth and profitability in existing customer baseLead training, bidding and post sales responses across all Marin ANZ clientsWorked with Professional Services to manage on-boardings through best practice integrationsHighlightsExpanded team from 1 to 6 staff (2x customer success directors, 4x customer success managers)Maintained one of the highest customer retention/success rates globallyGenerated all customer success case studies for the ANZ market
-
-
Account Manager
-
Feb 2012 - Feb 2013
Part of the foundation team in Australia and New Zealand for the leading online advertising management platform. My responsibilities include leading the account management function - focusing on on-boarding new clients and ensuring continued retention and satisfaction of existing clients.Other responsibilities include working closely with the local sales team to expand on Marin's APAC client base.
-
-
-
Switched on Media
-
Advertising Services
-
Head of Paid Search
-
Jun 2010 - Feb 2012
Highlights:Expanded team from 1 to 5 staff (3x senior managers, 2x analysts)Increased business unit revenue by 300%Managed team of talented Senior and Mid-Level Search Managers and AnalystsWorking with business development team (and directors) to expand client baseLeading staff training in PPC optimization strategies, channel strategies and KenshooResearching - understanding - implementing industry leading PPC practices for current clientsLeading development of PPC strategy and working hands-on with team on implementation
-
-
Search Manager
-
Mar 2009 - Jun 2010
Highlights:Promoted to Head of SearchIncreased business unit revenueLead (strategy and execution) on search projectsEnsuring existing client satisfaction and retention across a portfolio of clientsWorking in partnership with the Directors in business development and client liaisonDeveloping recommendations for clients and maximising business unit revenue
-
-
-
The Photon Group
-
Advertising Services
-
1 - 100 Employee
-
Digital Strategist
-
May 2008 - Mar 2009
HighlightsAssisted in launch of 2x incubator projectsLed marketing for key online only projectDeveloping - managing - owning online media strategyPreparing strategic SWOT analysis for new product launches HighlightsAssisted in launch of 2x incubator projectsLed marketing for key online only projectDeveloping - managing - owning online media strategyPreparing strategic SWOT analysis for new product launches
-
-
-
24/7 Real Media
-
Switzerland
-
IT Services and IT Consulting
-
Search Manager
-
Mar 2007 - May 2008
HighlightsWorked on marque brands (e.g. Travelocity, Expedia, Suncorp, AAMI)Managed and optimised multi-million dollar accounts across Search and Display - Development of strategy for Search and Display Network- Keyword research and optimization- Search / Display ad creative writing- Assisted CFO with streamlining finance systems with Google, Yahoo, Sensis- Maintained & developed client relationships (Presented monthly WIP analysis to client) HighlightsWorked on marque brands (e.g. Travelocity, Expedia, Suncorp, AAMI)Managed and optimised multi-million dollar accounts across Search and Display - Development of strategy for Search and Display Network- Keyword research and optimization- Search / Display ad creative writing- Assisted CFO with streamlining finance systems with Google, Yahoo, Sensis- Maintained & developed client relationships (Presented monthly WIP analysis to client)
-
-
-
UB Group
-
Beverage Manufacturing
-
700 & Above Employee
-
Sales and Marketing Coordinator (Internship)
-
Nov 2005 - Feb 2006
Reported to the Commercial Lead Kingfisher AirlinesResearched- Marketing / Events Coordination, Set Up and Success Measurement- Account Management for Tier 1 / 2 accountsCompleted internship by suggesting recommendations on improving event coordination (cost savings) and account management practicesRecognition of Work: Commendation letter Reported to the Commercial Lead Kingfisher AirlinesResearched- Marketing / Events Coordination, Set Up and Success Measurement- Account Management for Tier 1 / 2 accountsCompleted internship by suggesting recommendations on improving event coordination (cost savings) and account management practicesRecognition of Work: Commendation letter
-
-
-
PepsiCo
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Sales and Marketing Coordinator (Internship)
-
Oct 2004 - Feb 2005
Reported to the Regional Head for Pepsi North India (Central)Researched - Buying / selling practices of top sales performers - Delivery Runs (measuring efficiency from packing to final customer delivery)Completed internship by delivering report, recommendations on improving sales strategy and vendor relationshipsRecognition of work: Commendation letter Reported to the Regional Head for Pepsi North India (Central)Researched - Buying / selling practices of top sales performers - Delivery Runs (measuring efficiency from packing to final customer delivery)Completed internship by delivering report, recommendations on improving sales strategy and vendor relationshipsRecognition of work: Commendation letter
-
-
Education
-
2004 - 2006
University of Sydney
B.Com, Accounting, Marketing -
1990 - 2002
St.Columba's School, New Delhi
High School, Business/Commerce, General
Community
