Prof. RatanKK l Digital Marketing Expert
Entrepreneur & Founder Associate'09 @ an eMarketing Consulting Company at GutsGo eMarketing- Claim this Profile
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Jeyerajha Janakeramen
I attended a couple of my online sessions with Prof Ratan for the Advanced Product Management course conducted by XLRI. He taught us how to write an effective Product Requirement Document (PRD) and PR FAQ. He also explained the concepts of Customer persona, buyer persona and how to calculate market potential, assess the competition and define success metrics for a product with real-life examples and illustrations. Prof engaged us throughout the full class hour by asking us the right questions to reflect on ROI on each concept he taught us. My key takeaways from the session, which I would build my skill and implement in my career as a product manager, are 1) Improve the Documentation capability 2) To become a good storyteller 3) Taking an idea from "I believe" -> "We believe" -> "They believe." Thanks, Prof, for teaching us with a lot of passion and zeal. Your teaching style, preparation before the class, and knack for creating connections with every student in the class are inspiring. I will not miss an opportunity to learn from you in the future. I wish you all the very best, Prof RatanKK.
Karan Rana
Back in my undergrad days, I had the opportunity to do a course in Digital Marketing led by Prof. Ratan. Over and above the course delivery, the passion & enthusiasm with which he taught us put a fire in our belly for Digital! From time to time I love going back to our course days and revisit how it all started! Grateful...
Jeyerajha Janakeramen
I attended a couple of my online sessions with Prof Ratan for the Advanced Product Management course conducted by XLRI. He taught us how to write an effective Product Requirement Document (PRD) and PR FAQ. He also explained the concepts of Customer persona, buyer persona and how to calculate market potential, assess the competition and define success metrics for a product with real-life examples and illustrations. Prof engaged us throughout the full class hour by asking us the right questions to reflect on ROI on each concept he taught us. My key takeaways from the session, which I would build my skill and implement in my career as a product manager, are 1) Improve the Documentation capability 2) To become a good storyteller 3) Taking an idea from "I believe" -> "We believe" -> "They believe." Thanks, Prof, for teaching us with a lot of passion and zeal. Your teaching style, preparation before the class, and knack for creating connections with every student in the class are inspiring. I will not miss an opportunity to learn from you in the future. I wish you all the very best, Prof RatanKK.
Karan Rana
Back in my undergrad days, I had the opportunity to do a course in Digital Marketing led by Prof. Ratan. Over and above the course delivery, the passion & enthusiasm with which he taught us put a fire in our belly for Digital! From time to time I love going back to our course days and revisit how it all started! Grateful...
Jeyerajha Janakeramen
I attended a couple of my online sessions with Prof Ratan for the Advanced Product Management course conducted by XLRI. He taught us how to write an effective Product Requirement Document (PRD) and PR FAQ. He also explained the concepts of Customer persona, buyer persona and how to calculate market potential, assess the competition and define success metrics for a product with real-life examples and illustrations. Prof engaged us throughout the full class hour by asking us the right questions to reflect on ROI on each concept he taught us. My key takeaways from the session, which I would build my skill and implement in my career as a product manager, are 1) Improve the Documentation capability 2) To become a good storyteller 3) Taking an idea from "I believe" -> "We believe" -> "They believe." Thanks, Prof, for teaching us with a lot of passion and zeal. Your teaching style, preparation before the class, and knack for creating connections with every student in the class are inspiring. I will not miss an opportunity to learn from you in the future. I wish you all the very best, Prof RatanKK.
Karan Rana
Back in my undergrad days, I had the opportunity to do a course in Digital Marketing led by Prof. Ratan. Over and above the course delivery, the passion & enthusiasm with which he taught us put a fire in our belly for Digital! From time to time I love going back to our course days and revisit how it all started! Grateful...
Jeyerajha Janakeramen
I attended a couple of my online sessions with Prof Ratan for the Advanced Product Management course conducted by XLRI. He taught us how to write an effective Product Requirement Document (PRD) and PR FAQ. He also explained the concepts of Customer persona, buyer persona and how to calculate market potential, assess the competition and define success metrics for a product with real-life examples and illustrations. Prof engaged us throughout the full class hour by asking us the right questions to reflect on ROI on each concept he taught us. My key takeaways from the session, which I would build my skill and implement in my career as a product manager, are 1) Improve the Documentation capability 2) To become a good storyteller 3) Taking an idea from "I believe" -> "We believe" -> "They believe." Thanks, Prof, for teaching us with a lot of passion and zeal. Your teaching style, preparation before the class, and knack for creating connections with every student in the class are inspiring. I will not miss an opportunity to learn from you in the future. I wish you all the very best, Prof RatanKK.
Karan Rana
Back in my undergrad days, I had the opportunity to do a course in Digital Marketing led by Prof. Ratan. Over and above the course delivery, the passion & enthusiasm with which he taught us put a fire in our belly for Digital! From time to time I love going back to our course days and revisit how it all started! Grateful...
Experience
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Entrepreneur & Founder Associate'09 @ an eMarketing Consulting Company
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Feb 2009 - Present
- Leads GutsGo's Marketing and Operations.- Director & Lead Trainer for GutsGo Online Marketing Program (#GOMP)- Senior Mentor for remote GutsGo Hands-On Program eMarketing (#rGHOPE)- Director of GutsGo's eTalent Acquisition & Recruitment (GEAR) Program- Director for GutsGo's Internship Program (#GIP)- Primary Tutor for Professional Diploma in Digital Marketing & Certificate in Digital Marketing through NIIT, DMI & IAMAI- Program Director & Lead Trainer, Advanced Program in Digital Marketing (APDM), NIIT & IAMAI- Senior Mentor with Power Of Ideas 2010, 2012, 2015, 2017, 2018- Jury Member of India's Yahoo! Big Idea Chair Awards 2012- Lead Trainer in India for eConsultancy, UK 2011, 2012, 2013
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Professor of Digital Marketing. Product Management, Entrepreneurship & Block Chain
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Feb 2010 - Present
Visiting Professor @ Indian School Of Business (ISB), Hyderabad 2022 -Visiting Professor @XLRI, Jamshedpur 2019 - Till dateAdjunct Faculty for at ICFAI Business School (IBS), Hyderabad 2018, 2019 & 2020.Senior Mentor with Power Of Ideas 2010, 2012, 2015, 2017, 2018Visiting Faculty at Tata Management Training Center (TMTC), Pune - 2016 2017Visiting Professor @ IIM, Ahmedabad (IIMA) 2011, 2012, 2013Visiting Professor at Institute Of Product Leadership 2011 2012 2013Visiting Professor @ IIM Udaipur 2013Senior Mentor, Mentor Edge, Center for Innovation, Incubation, and Entrepreneurship (CIIE), @ IIM Ahmedabad Since 2009Visiting Professor @Great Lakes, Chennai 2010 & 2011Member of the Advisory Committee for the 6th International Research Conference of Yale-Great Lakes Center for Management Research, 2011
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Education
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1994 - 1996
Indian Institute of Management, Ahmedabad
PGP, Marketing Operations Entrepreneurship -
2020 - 2020
University of Nicosia
Massive Open Online Course:, Introduction to Digital Currencies -
1989 - 1993
Osmania University College of Engineering (OUCE)
Bachelor of Engineering - BE, Mechanical Engineering
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