Ratana Roeurt

Associate Research Director at Marketing Synergy & Diversity (MSD)
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Contact Information
us****@****om
(386) 825-5501
Location
KH
Languages
  • English Professional working proficiency
  • Khmer Native or bilingual proficiency
Skills

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Credentials

  • Make The Difference 2.0-International Award Winner
    Sanofi
    Mar, 2020
    - Nov, 2024
  • Experimentation & Courage 2019- CHC Shout Out Magazine
    Sanofi
    Feb, 2020
    - Nov, 2024
  • Sanofi Business Contest Award 2019- Winner
    Sanofi
    Oct, 2019
    - Nov, 2024
  • Local Hero Winner-Best Employee of the year 2018
    Sanofi
    Feb, 2019
    - Nov, 2024
  • Supervisory and People Management Skill
    Chip Mong Group Co., Ltd.
    Oct, 2016
    - Nov, 2024
  • Self Mastery Concept
    Chip Mong Group Co., Ltd.
    Jan, 2016
    - Nov, 2024
  • Special Training Seminar-Leadership for Managers
    Oxcel Training Service
    Feb, 2014
    - Nov, 2024
  • Qualitative Spring Board for Researcher
    Insights by Kantar
    Jul, 2012
    - Nov, 2024

Experience

  • Marketing Synergy & Diversity (MSD)
    • Cambodia
    • Market Research
    • 1 - 100 Employee
    • Associate Research Director
      • Jan 2023 - Present

      Overall Research Executive Management• General Management on business execution. • Planning and Budgeting for research project execution. • Manage on qualitative and quantitative research team• Market research design and select most appropriate research methodology and techniques• Design qualitative and quantitative research planning and questionnaire/discussion guide• Retail survey management.Data Analyst Lead• Perform and manage a variety of advanced statistical analyses and actuarial research techniques.• Analyze/Interpret data, draw business inferences and clearly articulate finding for target audience.• Manage, develop data tabulation and data dashboard• Evaluate program methodology and key data to ensure data accuracy and angle of the release is correctResearch Report Analysis and Interpretation • Writing report and making actionable recommendation both qualitative and quantitative research.• Provide competitive analysis, identify market trend, pricing/business models, sales and method of operation.• Perform valid and reliable market research swot analysis• Consolidate market information following objective of research projects. Show less

    • Senior Analyst and Research Manager
      • Jan 2021 - Mar 2023

      Research Management-General Management on business execution. - Planning and Budgeting for research project execution-Manage on qualitative and quantitative research team -Market research design and select most appropriate research methodology and techniques-Design qualitative and quantitative research planning and questionnaire/discussion guide -Be the moderator-Working with Research director to oversee the fieldwork initiative -Retail survey managementData Analysis Lead- Perform and manage a variety of advanced statistical analyses and actuarial research techniques. - Analyse/Interpret data, draw business inferences and clearly articulate finding for target audience.- Writing report and making actionable recommendation both qualitative and quantitative research.- Manage, develop data tabulation and data dashboard - Provide competitive analysis, identify market trend, pricing/business models, sales and method of operation. - Evaluate program methodology and key data to ensure data accuracy and angle of the release is correct. -Perform valid and reliable market research swot analysis -Consolidate market information following objective of research projects. Client Service-Communication with clients to understand and document the business/research objectives -Problem Solving -Presentation and project briefing with clients. Show less

    • Analyst and Research Manager
      • May 2020 - Jan 2021

      Data Analyst Lead- Perform and manage a variety of advanced statistical analyses and actuarial research techniques. - Analyse/Interpret data, draw business inferences and clearly articulate finding for target audience.- Writing report and making actionable recommendation both qualitative and quantitative research.- Manage, develop data tabulation and data dashboard - Provide competitive analysis, identify market trend, pricing/business models, sales and method of operation. - Evaluate program methodology and key data to ensure data accuracy and angle of the release is correct. -Perform valid and reliable market research swot analysis -Consolidate market information following objective of research projects. Research Management-Manage on qualitative research team -Market research design and select most appropriate research methodology and techniques-Design qualitative and quantitative research planning and questionnaire/discussion guide -Be the moderator-Working with Research director to oversee the fieldwork initiative -Retail survey managementClient Service-Communication with clients to understand and document the business/research objectives -Problem Solving -Presentation and project briefing with clients. Show less

  • Sanofi
    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Business Performance Analyst
      • Mar 2019 - May 2020

      Sales Performance Analyst •Develop and Manage on Sales centric Dashboard.•Sales Reporting Analysis•Brand Performance Analysis•Trade Marketing Promotion Analysis •Insightful sales analysis, use data for practical life’s recommendation•Market Research and Analysis•Builds efficient performance management framework governance and process• Ensures analytical support of performance management and insights generation• Sales System Management: Sell in Sell out (SISO)...etc. • Sales Target KPI setting, Target setting and Communication• Support SFE analyst on sales operation process and key strategic projects• Manage on Master Data, Raw Data and CVM list. System Analysis and Management • Trax and MI system lead. •Ensures the system (salesforce’s system) and its transaction are processed and implemented well, • Fix the technical / system’s issue on time• Develops solution by preparing and evaluating alternative workflow solutions.• Training to clients, with new system and feature exploration • Lead and ensure the master data and per Rep’s data in system is cleaned and updated • Work with Sales management people to review the master data every cycle • Gap analysis support between covered account and universe if needed • Lead the Customer Relation Management and Database (Sales Master List)Trade Marketing Analysis/Support • Contract Pharmacy Performance Analysis • Channel Review Reporting • Commercial Building Block (Perfect Store: Trax Project) • Raze to Zero Lead • Customer Segmentation AnalysisProject Management • Manage and lead on Commercial project •Updated data and project requirement •Project Reporting and Evaluation.•Problem solving of each project with regional team. Show less

    • System and Sales Reporting Analyst
      • Jun 2018 - Mar 2019

      System and Analytic & Master Data Management • Ensures the system (salesforce’s system) and its transaction are processed and implemented well, • Fix the technical / system’s issue on time• Develops solution by preparing and evaluating alternative workflow solutions.• Training to clients, with new system and feature exploration • Lead and ensure the master data and per Rep’s data in system is cleaned and updated • Work with Sales management people to review the master data every cycle • Gap analysis support between covered account and universe if needed • Lead the Customer Relation Management and Database (Sales Master List)Drive sales operations supporting processes and Managing Activity Planning: • Sales team’s Activity Management – setting ambitious but realistic targets, using a consistent approach, striving for growth, allocating targets fairly, and ensuring alignment with organizational objectives. • Target Communication• Ensures optimal customer interactions planning • Ensures optimal field and out of field plan for customer facing role • Incorporates non-detailing activities into the overall activity plan of the customer facing role• Randomly review the sales force planning, to ensure that the Rep’s activities are set in Mobile Intelligence (MI) system and track the report submit to Manager / BU.Sales Reporting Analysis • Builds efficient performance management framework governance and process• Ensures analytical support of performance management and insights generation• Insightful analysis on sales analytic report, use data for practical life’s recommendation • Manage and lead the sales reporting to relevant departments (eg; Sales Tracker, Dashboard …) • Sales System Management: Sell in Sell out (SISO)...etc. • Develop the sales dashboard and/or work with agency to meet business’s requirements • Support SFE analyst on sales operation process and key strategic projects Show less

  • Khmer Beverages
    • Cambodia
    • Food and Beverage Services
    • 200 - 300 Employee
    • Market Analyst and Audit
      • Jan 2015 - Jun 2018

      Jan 2015- Now: Worked as Market Analyst at Khmer Beverages Co.,Ltd - Conduct Market Research Nationwide - Conduct Provincial Analysis - Conduct Market Intelligent Research - Pricing and Competitor Survey - SWOT Analysis - Provide Sales and Marketing Strategy - Sales promotion and Marketing Activities Evaluation - Sales target and promotion monitoring - Sales progressive monitoring - Sales Itinerary planning - Sales Target Allocation both alcohol and non-alcohol product - Reporting and Presentation - Sales and Distributor Audit. Show less

  • Marketing Synergy & Diversity (MSD)
    • Cambodia
    • Market Research
    • 1 - 100 Employee
    • Senior Research Executive
      • Jun 2012 - Jan 2015

      June 2012 – Jan 2015: Worked as Senior Research Executive at (MSD)- Do report for Qualitative and Quantitative Research - Do research Design and Proposal - Design Questionnaire and Discussion guide - Assist to Research Manager- Moderator to qualitative project Focus Group Discussion, Indept-Interview Home Visit...- Be client service - Present the report - Train Questionnaire for Research Project.- Fieldwork Researcher.

    • Field Research Supervisor
      • May 2010 - Jun 2012

      May 2010-June 2012: Worked as Field Research Supervisor - Manage on Field Work- Quality control on Research questionnaire - leading Field research group- Planing on Fieldwork - Translation - Trainer - Assist to Field Manager

Education

  • Royal University of Agriculture
    Bachelor's degree, Agricultural Technology and Management
    2006 - 2010
  • Western University
    Bachelor's degree, Business English for communication
    2007 - 2011

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