Experience

Sekoia.

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Communications Specialist

  • Sep 2019 - Present

  As Marketing Communications Specialist at Sekoia, I wear many different hats. As part of a small, in-house marketing department that’s inevitable. Thankfully. I’m responsible for Sekoia’s online presence. From creating a monthly newsletter with original content, SEO, Social Media Ads to chatbot optimisations. I am also part of tactical and operational discussions regarding the future marketing efforts of the company. Another noteworthy and recent milestones include: - Built a new website… Show more As Marketing Communications Specialist at Sekoia, I wear many different hats. As part of a small, in-house marketing department that’s inevitable. Thankfully. I’m responsible for Sekoia’s online presence. From creating a monthly newsletter with original content, SEO, Social Media Ads to chatbot optimisations. I am also part of tactical and operational discussions regarding the future marketing efforts of the company. Another noteworthy and recent milestones include: - Built a new website for Sekoia. I was part of every step of the process. From the strategic considerations to the execution. I was also the primary point of contact to our marketing agency. - In-depth experience with CRM systems Umbraco and Wordpress - In-depth experience with paid ads. Specifically Google Ads, LinkedIn Ads and Twitter Ads. - Responsible for Sekoia’s content production. From blog posts, website content, and SEO to customer cases and testimonials. All done and adapted to 3 separate markets (Danish, Swedish, and UK) - Implemented various additions to our martech stack. For instance, a tool for marketing attribution and highlighting the customer journey for potential Sekoia customers and identify ROMI - Implemented a Refer a Friend programme, Trial, Pricing, and Book a Demo page. This has led to a 46 % increase in monthly leads across all markets from 2019 to 2021. Furthermore, I am part of a cross-organisational team tasked with aligning the overall customer experience - from before they are clients, through the implementation phase, to the support they receive.

• Marketing and Communications Coordinator

  • Jan 2017 - Sep 2019

  In my position as Marketing and Communications coordinator at Sekoia, I am a part of coordinating and executing Sekoia's marketing activities in Denmark, Sweden, and the UK. This is achieved through collaboration with the different international branches of Sekoia as well as the internal marketing team and external stakeholders. I am also responsible for creating the company's monthly newsletter. The newsletter provides value-adding content in order to support the company's content… Show more In my position as Marketing and Communications coordinator at Sekoia, I am a part of coordinating and executing Sekoia's marketing activities in Denmark, Sweden, and the UK. This is achieved through collaboration with the different international branches of Sekoia as well as the internal marketing team and external stakeholders. I am also responsible for creating the company's monthly newsletter. The newsletter provides value-adding content in order to support the company's content marketing strategy. The content is, for example, created by interviewing internal as well as external experts and key actors within the care industry.

• Marketing Intern

  • Aug 2016 - Jan 2017

  Intern at Sekoia within the marketing and communications department. I was part of the team that established the company's newsletter and tasked with creating value-adding content to our potential customers. Furthermore, I also successfully assisted Sekoia's Swedish sales team during the convention Äldreomsorgsdagarna 2016 in Stockholm, Sweden.



Festli.dk

• Århus området, Danmark

• Marketing Manager

  • Nov 2015 - Jan 2017

  Marketing Manager with the responsibility of promotion of the brand of Festli.dk through local and national media as well as social media. Furthermore, I worked with SEO optimization of the content on the webpage to ensure the best customer experience possible. I am also responsible for the blog associated with the Festli.dk business as well. Ultimo 2016, the blog was responsible for 55 % of all traffic generated by Festli.dk’s domains. Also in 2016, the number of monthly visitors rose from… Show more Marketing Manager with the responsibility of promotion of the brand of Festli.dk through local and national media as well as social media. Furthermore, I worked with SEO optimization of the content on the webpage to ensure the best customer experience possible. I am also responsible for the blog associated with the Festli.dk business as well. Ultimo 2016, the blog was responsible for 55 % of all traffic generated by Festli.dk’s domains. Also in 2016, the number of monthly visitors rose from 1.500 to 50.000. Show less Marketing Manager with the responsibility of promotion of the brand of Festli.dk through local and national media as well as social media. Furthermore, I worked with SEO optimization of the content on the webpage to ensure the best customer experience possible. I am also responsible for the blog associated with the Festli.dk business as well. Ultimo 2016, the blog was responsible for 55 % of all traffic generated by Festli.dk’s domains. Also in 2016, the number of monthly visitors rose from… Show more Marketing Manager with the responsibility of promotion of the brand of Festli.dk through local and national media as well as social media. Furthermore, I worked with SEO optimization of the content on the webpage to ensure the best customer experience possible. I am also responsible for the blog associated with the Festli.dk business as well. Ultimo 2016, the blog was responsible for 55 % of all traffic generated by Festli.dk’s domains. Also in 2016, the number of monthly visitors rose from 1.500 to 50.000. Show less



Apartments RentTheSun and More - RentTheSun.com

• Spain
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing and Sales Intern

  • Jan 2015 - Jun 2015

  Intern at RentTheSun situated in Barcelona, Spain with a special focus on web page optimization and customer interaction. I was responsible for tracking and optimizing the website’s performance using Google Analytics. Furthermore, I successfully took part in a multinational team, in which I also had the responsibility of training new interns. Intern at RentTheSun situated in Barcelona, Spain with a special focus on web page optimization and customer interaction. I was responsible for tracking and optimizing the website’s performance using Google Analytics. Furthermore, I successfully took part in a multinational team, in which I also had the responsibility of training new interns.



ReshapeRetail.dk

• Denmark
• Retail

• Project Coordinator

  • Apr 2013 - Jan 2015

  Project coordinator with the responsibility of collecting data for market analysis in detail in Denmark as well as Scandinavia. Furthermore, I was responsible for the introduction and training of associates used for customer interviews and mystery shopping. Project coordinator with the responsibility of collecting data for market analysis in detail in Denmark as well as Scandinavia. Furthermore, I was responsible for the introduction and training of associates used for customer interviews and mystery shopping.