Rashmi Sharma
Director at Uppercase Consulting Inc- Claim this Profile
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Spanish Limited working proficiency
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Prathab Deivanayagham
Rashmi was part of the team which lead Harman's efforts in PR and communication. During her tenure in this role Rashmi made a substantial difference to our visibility, with her creativity / writing skills, stakeholder management, and ability to manage multiple projects deftly. She has a strategic bent of mind with keen eye for execution detail which will make her an asset wherever she goes.
Manish Thirumulpad
Rashmi is extremely meticulous and focused in her approach, and a stickler for perfection. She creates an enabling environment for her partners which leads to creativity, openness and quality output. She displays a sound understanding of people and processes which has seen her manage some complex transitions well. Adept at all communications functions (whether related to external or internal audience, traditional, digital or new age media), Rashmi is a well-rounded professional and above all a wonderful human being.
Prathab Deivanayagham
Rashmi was part of the team which lead Harman's efforts in PR and communication. During her tenure in this role Rashmi made a substantial difference to our visibility, with her creativity / writing skills, stakeholder management, and ability to manage multiple projects deftly. She has a strategic bent of mind with keen eye for execution detail which will make her an asset wherever she goes.
Manish Thirumulpad
Rashmi is extremely meticulous and focused in her approach, and a stickler for perfection. She creates an enabling environment for her partners which leads to creativity, openness and quality output. She displays a sound understanding of people and processes which has seen her manage some complex transitions well. Adept at all communications functions (whether related to external or internal audience, traditional, digital or new age media), Rashmi is a well-rounded professional and above all a wonderful human being.
Prathab Deivanayagham
Rashmi was part of the team which lead Harman's efforts in PR and communication. During her tenure in this role Rashmi made a substantial difference to our visibility, with her creativity / writing skills, stakeholder management, and ability to manage multiple projects deftly. She has a strategic bent of mind with keen eye for execution detail which will make her an asset wherever she goes.
Manish Thirumulpad
Rashmi is extremely meticulous and focused in her approach, and a stickler for perfection. She creates an enabling environment for her partners which leads to creativity, openness and quality output. She displays a sound understanding of people and processes which has seen her manage some complex transitions well. Adept at all communications functions (whether related to external or internal audience, traditional, digital or new age media), Rashmi is a well-rounded professional and above all a wonderful human being.
Prathab Deivanayagham
Rashmi was part of the team which lead Harman's efforts in PR and communication. During her tenure in this role Rashmi made a substantial difference to our visibility, with her creativity / writing skills, stakeholder management, and ability to manage multiple projects deftly. She has a strategic bent of mind with keen eye for execution detail which will make her an asset wherever she goes.
Manish Thirumulpad
Rashmi is extremely meticulous and focused in her approach, and a stickler for perfection. She creates an enabling environment for her partners which leads to creativity, openness and quality output. She displays a sound understanding of people and processes which has seen her manage some complex transitions well. Adept at all communications functions (whether related to external or internal audience, traditional, digital or new age media), Rashmi is a well-rounded professional and above all a wonderful human being.
Credentials
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Diploma de Español como Lengua Extranjera Nivel inicial (Diploma for Spanish as a Foreign Language- Initial)
Instituto Cervantes
Experience
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Uppercase Consulting Inc
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Marketing Services
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1 - 100 Employee
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Director
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Dec 2022 - Present
Product and People Communications for local and global brands of impact Clients: Equinox Gold- Vancouver, BC ShiftCarbon Inc- Vancouver BC Rovy.life - Global Product and People Communications for local and global brands of impact Clients: Equinox Gold- Vancouver, BC ShiftCarbon Inc- Vancouver BC Rovy.life - Global
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TraceSafe (CSE:TSF)
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United States
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Software Development
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1 - 100 Employee
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Director Of Communications
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Oct 2021 - Dec 2022
Leading global marketing and communications strategy and implementation for the enterprise wearable pioneer Working closely with the CEO and CRO to reimagine and develop the brand vision, values, mission and competitive pillars Recruited and built a high performing internal team of sales enablement and communications specialist to support the evolving narrative for customers and public investors Created workflows and cadence for multi-channel product marketing, pre-sales and brand communications working across functions and geographies including North America and APAC Designing messaging for company and products to be used for content across social and earned media, webinars, paid and internal communications channels
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HARMAN International
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Senior Communication Specialist- JBL and Harman Kardon
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Dec 2018 - Mar 2021
Building global consumer brands like JBL, Harman/Kardon and Infinity through creative marketing communication outreach Leading strategic communication for Harman's Digital Transformation Services (DTS) business in North America and other global markets Protecting and enhancing corporate brand HARMAN through strategic communication and social media campaigns Transforming information to user-friendly communication for external and internal audience- Working Working with C-Suite for leadership communication and content
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AB InBev India & South East Asia
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Food and Beverage Manufacturing
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1 - 100 Employee
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Senior Communications Manager
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Oct 2016 - Aug 2017
Led internal and external communications for the world's biggest brewer, house of culture defining brands like Budweiser, Hoegaarden and Stella ArtoisTransformed India communication and integration after the merger between AB InBev and SABMiller Revamped the roadmap for India post integration using research tools, insights and cross functional team managementCreated content and messaging across corporate channels & touch-points: blogs, town-halls, website, intranet, social media et alLed Insight driven campaigns for brands, sustainability and corporate entity, reaching thousands of consumers and influencersManaged multiple crisis scenarios given industry sensitivity- Advised leaders on all aspects of preparation, management and mitigation
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Communications Manager
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Oct 2015 - Dec 2016
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Manager
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Aug 2014 - May 2015
Team leader for comms planning and strategy for key clients: Diageo and Unilever Some Highlights: - Conceptualized, planned and executed outreach for Johnnie Walker Red Label’s first Digital Mentorship program in the space of Music, Food and Fashion- The Step Up - Launch of Smirnoff’s new brand positioning ad campaign- Unfakeit in India - Planning and execution for brand extensions; Music Festivals- Johnnie Walker The Journey 2014 and Smirnoff Experience 2015 - Launch and sustenance of Smirnoff’s new brands- Black and ICE through strategic consumer PR campaigns - Managed and strengthened the consumer PR outreach Lakme’s Skin brands in the country
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Burson-Marsteller
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United States
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Public Relations and Communications Services
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500 - 600 Employee
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Consulting Associate
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Oct 2013 - Jul 2014
Comms lead for some of the world's most loved consumer brands: National Geographic channel, adidas, Vodafone, AB InBev, India Fashion WeekSome Highlights: SABMiller IndiaManaged and strengthened the corporate and sustainability outreach for the corporate brand by closely liaising with the corporate affairs team, working extensively on the following projects-o Road Safety Campaign- 'Respect the Road' o Indus Pride’s ‘StrangeBrew’ Experiences- Consumer Campaign to promote locally themed beero Media Outreach for large scale sustainability program with barley farmers o Crisis management and media training for the leadersVodafone India Ltd. o Planning and execution of new product launches- services and products across Indiao Developing and executing strategic campaign for their corporate mandate- establishing market leadership (business announcements, spokespeople profiling, etc.) thought leadership and SustainabilityNational Geographic Channel and CNN Internationalo Developing interesting solutions for the media outreach (special documentaries, shows and series and talent management)o Conceptualizing and executing innovative PR campaigns and brand associations o Managing and facilitating media associations and content sharing partnershipso Contributing towards ideas in programming Other Clients and Projectso PR mandate for The Park Hotels : Corporate and key national propertieso Media outreach and management for Sunburn Arena 2013 and India tour of Deadmau5o Lakmé Fashion Week Winter Festive 2011 and Summer Resort 2012 o Launch of Tata Water Plus by NourishCo (JV between PepsiCo and Tata Beverage Ltd)
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Senior Associate
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Jul 2012 - Sep 2013
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Associate
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May 2010 - Jun 2012
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Education
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2009 - 2010
Xavier Institute of Communication
PGDM, Public Relations and Corporate Communications -
2006 - 2009
Delhi University
B.A. (Hons), Spanish Studies
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