Rashina Bhula
Product Strategy + Design Research Lead at Runyon Design- Claim this Profile
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English Native or bilingual proficiency
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Gujarati Native or bilingual proficiency
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Français Native or bilingual proficiency
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Hindi Limited working proficiency
Topline Score
Bio
Edward Cardimona
Engaging with Rashina throughout her final semester as her instructor in the dynamic MS program, I was able to see how she would be a truly valuable asset to any class, any team, or any business. Her fresh insights on creative thinking, strategic planning, and sustainable empathy demonstrates her passion and determination to learn and grow; with a laser focus on making society better, especially for women and children. Beyond the virtual walls of our classroom, she is an emerging leader among her peers as a harmonious collaborator, engaging storyteller, and a mindful listener; a unique skill in the 21C. Her ability to think differently about opportunities in the world, and to synthesize her understanding of a rapidly changing world into strategy and action plans for the next generations is a huge advantage in the classroom, but more importantly will serve her very well in her professional future. Her combination of hard and soft skillsets, so needed in today’s society, creates a platform of engagement with her classmates, allowing for relevant discussions about business strategy, creative leadership, and a sustainable future during a very complex time in our world.
Sneha Guntaka
Rashina is a fantastic project leader and creative problem solver. Not only does she synthesize ambiguity and complexity into impactful insights, but she challenges her clients and teams to ask better questions that lead to better deliverables. It’s been a pleasure collaborating with her.
Edward Cardimona
Engaging with Rashina throughout her final semester as her instructor in the dynamic MS program, I was able to see how she would be a truly valuable asset to any class, any team, or any business. Her fresh insights on creative thinking, strategic planning, and sustainable empathy demonstrates her passion and determination to learn and grow; with a laser focus on making society better, especially for women and children. Beyond the virtual walls of our classroom, she is an emerging leader among her peers as a harmonious collaborator, engaging storyteller, and a mindful listener; a unique skill in the 21C. Her ability to think differently about opportunities in the world, and to synthesize her understanding of a rapidly changing world into strategy and action plans for the next generations is a huge advantage in the classroom, but more importantly will serve her very well in her professional future. Her combination of hard and soft skillsets, so needed in today’s society, creates a platform of engagement with her classmates, allowing for relevant discussions about business strategy, creative leadership, and a sustainable future during a very complex time in our world.
Sneha Guntaka
Rashina is a fantastic project leader and creative problem solver. Not only does she synthesize ambiguity and complexity into impactful insights, but she challenges her clients and teams to ask better questions that lead to better deliverables. It’s been a pleasure collaborating with her.
Edward Cardimona
Engaging with Rashina throughout her final semester as her instructor in the dynamic MS program, I was able to see how she would be a truly valuable asset to any class, any team, or any business. Her fresh insights on creative thinking, strategic planning, and sustainable empathy demonstrates her passion and determination to learn and grow; with a laser focus on making society better, especially for women and children. Beyond the virtual walls of our classroom, she is an emerging leader among her peers as a harmonious collaborator, engaging storyteller, and a mindful listener; a unique skill in the 21C. Her ability to think differently about opportunities in the world, and to synthesize her understanding of a rapidly changing world into strategy and action plans for the next generations is a huge advantage in the classroom, but more importantly will serve her very well in her professional future. Her combination of hard and soft skillsets, so needed in today’s society, creates a platform of engagement with her classmates, allowing for relevant discussions about business strategy, creative leadership, and a sustainable future during a very complex time in our world.
Sneha Guntaka
Rashina is a fantastic project leader and creative problem solver. Not only does she synthesize ambiguity and complexity into impactful insights, but she challenges her clients and teams to ask better questions that lead to better deliverables. It’s been a pleasure collaborating with her.
Edward Cardimona
Engaging with Rashina throughout her final semester as her instructor in the dynamic MS program, I was able to see how she would be a truly valuable asset to any class, any team, or any business. Her fresh insights on creative thinking, strategic planning, and sustainable empathy demonstrates her passion and determination to learn and grow; with a laser focus on making society better, especially for women and children. Beyond the virtual walls of our classroom, she is an emerging leader among her peers as a harmonious collaborator, engaging storyteller, and a mindful listener; a unique skill in the 21C. Her ability to think differently about opportunities in the world, and to synthesize her understanding of a rapidly changing world into strategy and action plans for the next generations is a huge advantage in the classroom, but more importantly will serve her very well in her professional future. Her combination of hard and soft skillsets, so needed in today’s society, creates a platform of engagement with her classmates, allowing for relevant discussions about business strategy, creative leadership, and a sustainable future during a very complex time in our world.
Sneha Guntaka
Rashina is a fantastic project leader and creative problem solver. Not only does she synthesize ambiguity and complexity into impactful insights, but she challenges her clients and teams to ask better questions that lead to better deliverables. It’s been a pleasure collaborating with her.
Experience
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Runyon Design
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United States
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Design Services
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1 - 100 Employee
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Product Strategy + Design Research Lead
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Apr 2021 - Present
Leading generative design research and human-centered design focused on growth. Runyon is a product design and venture studio with a wide range of clientele, from the Fortune 500 (NYT, Target, Disney, American Express) to venture capital investors to growing startups. As a Design Strategy + Research Lead, I prototype UX hunches with real users, generate behavioral insights, and translate findings into actionable experience designs that people want and need. Leading generative design research and human-centered design focused on growth. Runyon is a product design and venture studio with a wide range of clientele, from the Fortune 500 (NYT, Target, Disney, American Express) to venture capital investors to growing startups. As a Design Strategy + Research Lead, I prototype UX hunches with real users, generate behavioral insights, and translate findings into actionable experience designs that people want and need.
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Radical Leverage
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United States
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Professional Training and Coaching
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Director of Design + Brand
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Mar 2020 - Feb 2022
Radical Leverage is a design and innovation consultancy that works with leaders, teams, and organizations by focusing on 'how' we work to catalyze action in 'what' companies do. We uncover relational insights and deliver impact & solutions by coupling project work with coaching. By focusing on responsive structures and soft skills, articulating powerful future strategies, and building capabilities of teams for rapid problem solving, we align and support leaders and teams to deliver impact on stretching ambitions. We help you identify, map, and radically leverage your assets (existing behaviors, skills/capabilities, connections, infrastructure) no matter where you are on your journey. Show less
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Other Tomorrows
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United States
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Design Services
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1 - 100 Employee
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Senior Design Strategist
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Aug 2020 - Jan 2022
Other Tomorrows is an interdisciplinary design and strategy consultancy based in Boston. Through creative consulting engagements, Other Tomorrows helps clients lead efforts to understand their customers’ needs and values, create new offerings and experiences, and foster cultural change within their organizations. Founded by Lee Moreau, former VP of Design at Continuum and professor at Massachusetts Institute of Technology and the Rhode Island School of Design. Other Tomorrows is an interdisciplinary design and strategy consultancy based in Boston. Through creative consulting engagements, Other Tomorrows helps clients lead efforts to understand their customers’ needs and values, create new offerings and experiences, and foster cultural change within their organizations. Founded by Lee Moreau, former VP of Design at Continuum and professor at Massachusetts Institute of Technology and the Rhode Island School of Design.
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One of One Design Co
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United States
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Design Services
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Director of Strategic Design
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Feb 2015 - Feb 2021
- Envisioned and executed the launch of a remote-first design consulting studio - Creates and drives design strategies for multi-million dollar client organizations - Leads high-level operations, project management, design teams, and sales processes - Six figures in revenue for the last two fiscal years with year-over-year growth - Successfully launched over 30 brands across industries - Envisioned and executed the launch of a remote-first design consulting studio - Creates and drives design strategies for multi-million dollar client organizations - Leads high-level operations, project management, design teams, and sales processes - Six figures in revenue for the last two fiscal years with year-over-year growth - Successfully launched over 30 brands across industries
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Braven
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Creative Director
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Sep 2013 - Jun 2015
- Founding team member of Braven, funded by the Chan Zuckerberg Initiative - Developed and implemented all creative initiatives for the organization - Designed programmatic content, collateral, UI/UX for web and user experiences - Led branding effort and creative partnerships with external agencies - Founding team member of Braven, funded by the Chan Zuckerberg Initiative - Developed and implemented all creative initiatives for the organization - Designed programmatic content, collateral, UI/UX for web and user experiences - Led branding effort and creative partnerships with external agencies
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Teach For America
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United States
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Education Administration Programs
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700 & Above Employee
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Manager, Internal Communications
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Aug 2012 - Jun 2014
- Utilized new media, technology, and storytelling to inform and inspire over 10k staff members, 40k corps members, and 60k alumni in communities across the country- Disseminated communication best practices across the organization by efficiently delivering products, solutions, training, and assistance to a wide range of internal partners- Increased organization-wide collaboration by helping staff members work creatively and intelligently together using new digital platforms
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Associate, Corporate & Community Partnerships
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Jul 2011 - Aug 2012
Led and supported the regional Development team enabling Teach For America - Greater Nashville to efficiently and effectively reach an ambitious revenue goal of $5 million in fiscal years 2011 and 2012.
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Assistant, Executive Director
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Sep 2010 - Jul 2011
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Belmont University
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United States
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Higher Education
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700 & Above Employee
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Teaching Assistant
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Aug 2009 - Sep 2010
- Developed preceptorship with the Dean of Sociology for Sociological Theory course - Worked with professor to lecture on sociological theory and grade research papers - Led daily discussion on culture, cultural phenomena, the role of media, and consumption - Designed sections of the course structure and recommended new grading and teaching methods - Developed preceptorship with the Dean of Sociology for Sociological Theory course - Worked with professor to lecture on sociological theory and grade research papers - Led daily discussion on culture, cultural phenomena, the role of media, and consumption - Designed sections of the course structure and recommended new grading and teaching methods
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Education
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2019 - 2021
Parsons School of Design - The New School
Master of Strategic Design + Management, Graduate Minor in Impact Entrepreneurship -
2019 - 2021
Massachusetts Institute of Technology
Sloan School of Management -
Belmont University
Bachelor of Arts, Sociology, French
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