Rashi Sharma

Marketing Manager at Biyani Packaging Private Limited
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Contact Information
Location
Mumbai, Maharashtra, India, IN

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Credentials

  • PG Certificate In Digital Marketing
    MICA | The School of Ideas
    Mar, 2020
    - Oct, 2024

Experience

    • India
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • May 2019 - Present

      Worked for creating a continuous lead generation channel. Created complete email communication strategy for new customer acquisition and retention. Created strategies for new product development and brand positioning. Worked for creating a continuous lead generation channel. Created complete email communication strategy for new customer acquisition and retention. Created strategies for new product development and brand positioning.

    • India
    • Consumer Services
    • Senior Account Manager
      • Sep 2017 - Mar 2019

      Pitched for new brands and added them in the brand portfolio. Added 12% of the overall business from the existing clients. Created Guinness World Record for Lupin for the awareness of Diabetes in women. Client's handled: Glenmark, Novartis, Wockhardt, Sunpharma, Alkem, Lupin Pitched for new brands and added them in the brand portfolio. Added 12% of the overall business from the existing clients. Created Guinness World Record for Lupin for the awareness of Diabetes in women. Client's handled: Glenmark, Novartis, Wockhardt, Sunpharma, Alkem, Lupin

    • Account Manager
      • Feb 2016 - Sep 2017

      Built brand communication strategies as per specific geographic locations. Worked on festive newspaper ads connecting to their positioning and current offers. Brainstorming and building on TV commercials. Client's Handled: Yardley, Aramusk, Cello, Ruchi Realty Built brand communication strategies as per specific geographic locations. Worked on festive newspaper ads connecting to their positioning and current offers. Brainstorming and building on TV commercials. Client's Handled: Yardley, Aramusk, Cello, Ruchi Realty

    • Client Servicing
      • Mar 2013 - Jan 2016

      Primary liason between agency, client marketing managers and outsourced vendors. Collaborating with the clients from concept to production and launch of the brand campaigns. Primary liason between agency, client marketing managers and outsourced vendors. Collaborating with the clients from concept to production and launch of the brand campaigns.

Education

  • Mumbai Educational Trust, MET League of Colleges
    Advance diploma in Mass Media, Advertising, A+
    2010 - 2012
  • University of Mumbai
    Bachelor's degree, Mass Communication/Media Studies

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