Rashel Saadeh
Product Design Manager at Anghami- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Designing UX with Willy Lai
Designing UX with Willy LaiNov, 2017- Nov, 2024
Experience
-
Anghami
-
United Arab Emirates
-
Technology, Information and Internet
-
100 - 200 Employee
-
Product Design Manager
-
Jun 2022 - Present
Was part of the core team that led to Anghami’s IPO - first ever MENA tech IPO onNASDAQ• Managed a team of only 2 UX designers, optimizing for 21M+ MAUs and 70 M registeredusers in an Agile environment• Cooperating between PMs, stakeholders, engineers and designers to optimize userjourneys and facilitate the handoff process• Creating and updating the design systems• Working on designing different company internal tool such as Ads , Artists, Curators• Working closely with different teams to find a way to automate design creation in orderto facilitate and speed up the workflow• Assist in finding ultimate way to enhance UX copy, in app visual design, user journeys,and in app marketing activations• Working on music discovery and recommendations, new ways to optimize time spent onapp and new user’s retention, ultimate ways to push subscriptions, and find optimaladvertising channels.• Ideate and designing new feature from scratch such as Live Radio, Islamic journey inapp. Enhancing the social aspect of the app.• Leading on a full UX architecture revamp for the app.
-
-
Ux Lead
-
Jan 2018 - Present
• Worked closely with PMs and stakeholders to deliver the best journey possible.• Revamped different feature of the app such as playlist creation, onboarding new users,subscribe tab which was subject to constant changes, a new homepage to help bettermusic recommendation and a new search tab to facilitate music discovery.• Introduced social aspect to the app by working on Expressions and stories.• Introduced podcasts to the app• Worked on different creative digital campaigns such as the End of Year, Valentine,Referals…• Revamped the full web experience including the web player and the main web innerpages. Also worked on introducing some new journeys for redeeming promocodes andsubscribing• Worked on different platform such as TV apps for Android, Samsung and LG. Alsoworked on Playstation design, WearOS and AppleWatch.
-
-
Senior Art Director
-
Dec 2015 - Jan 2018
• Handling marketing campaigns from concepts to finalizations such as Offers, newfeature launch, Ramadan, client activations, offline branding for events and ExclusiveAnghami content• Designing playlists, mood and genres covers• Working on the user interfaces, revamping the main company’s website
-
-
-
-
Digital Art Director
-
Jan 2014 - Sep 2015
• Digital and offline advertising campaigns, infographics design, photography, artdirection, social media designs, facebook apps, brand identities.• Creative web applications built around campaigns for KSA such as Beetle VW,Creative Closets, Alwaleed Philanthropies. • Digital and offline advertising campaigns, infographics design, photography, artdirection, social media designs, facebook apps, brand identities.• Creative web applications built around campaigns for KSA such as Beetle VW,Creative Closets, Alwaleed Philanthropies.
-
-
-
Dow Group
-
United Arab Emirates
-
Advertising Services
-
1 - 100 Employee
-
UI Designer & Web Designer
-
Jul 2011 - Dec 2013
• Worked on concepts for website. Suggest suitable animations and pitch to the clients.Oversees the developer’s work and ensure the delivery is as smooth.• Established the mobile design department. Working closely with clients to understandthe business and suggest products that can help them grow their business through themobile app • Worked on concepts for website. Suggest suitable animations and pitch to the clients.Oversees the developer’s work and ensure the delivery is as smooth.• Established the mobile design department. Working closely with clients to understandthe business and suggest products that can help them grow their business through themobile app
-
-
-
LimeTag
-
United Arab Emirates
-
Advertising Services
-
Web Designer
-
Feb 2011 - Jul 2011
• Loop is a food delivery service. I worked on the main skeleton of the app and as well asconstantly rebranding all the aspect of the app and pitching it to new clients such asBurger King Lebanon & Zaatar w Zeit• Design all digital content for social and communications. • Loop is a food delivery service. I worked on the main skeleton of the app and as well asconstantly rebranding all the aspect of the app and pitching it to new clients such asBurger King Lebanon & Zaatar w Zeit• Design all digital content for social and communications.
-
-
-
Aheeva Technology
-
Canada
-
Information Technology & Services
-
1 - 100 Employee
-
Graphic & Software Designer
-
2010 - 2011
• A Canadian company based in Lebanon that develops a call center software and anHR platform.• Responsible for all the graphics of the company from identity to communication.• Designing the desktop app and assisting to make sure they are implemented. • A Canadian company based in Lebanon that develops a call center software and anHR platform.• Responsible for all the graphics of the company from identity to communication.• Designing the desktop app and assisting to make sure they are implemented.
-
-
Education
-
2008 - 2011
USEK
Bachelor of Arts (BA), Multimedia -
1994 - 2007
Notre dame des apotres
Sociology and economy, Digital Communication and Media/Multimedia -
1993 - 2007
Notre dame des apotres
Sociology and Economy, Terminal | SE
Community
