Rasheed Ornat

Digital Communications Manager at DavoDani MFB
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos State, Nigeria, NG

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Bio

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Experience

    • Nigeria
    • Banking
    • 1 - 100 Employee
    • Digital Communications Manager
      • Jun 2023 - Present

      - Develop and implement comprehensive digital communication strategies aligned with organizational goals and target audience. - Create and curate engaging content across various digital platforms, ensuring consistency in brand voice and messaging. - Manage and optimize social media channels, including content planning, scheduling, community management, and performance analysis. - Monitor industry trends and stay updated on digital communication best practices to maximize audience engagement and reach. - Analyze data and performance metrics to measure the effectiveness of digital communication initiatives, providing actionable insights for continuous improvement. - Collaborate with internal teams, clients, and external partners to ensure seamless execution of digital communication campaigns. - Oversee website content, ensuring it is up-to-date, user-friendly, and optimized for search engines. - Monitor and respond to online reviews, comments, and inquiries, maintaining a positive brand image and strong customer relationships. - Stay abreast of emerging technologies and digital platforms, evaluating their potential impact on the organization's communication strategies. Show less

    • Canada
    • E-Learning Providers
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Apr 2022 - Present

      Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code

    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Digital Specialist
      • Jul 2022 - Jul 2023

      Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) Research products, services and current strategies to identify new opportunities Analyze web traffic metrics and suggest solutions to boost web presence Monitor SEO/SEM, marketing and sales performance metrics to forecast trends Build strong clients relationships through social media interaction Keep up-to-date with our audience’s preferences and proactively suggest new campaigns Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency Identify advertising needs Establish best practices in digital marketing Stay up-to-date with digital technologies developments Show less

    • Nigeria
    • Book Publishing
    • 1 - 100 Employee
    • Social Media Manager
      • Oct 2021 - Mar 2022

      Manage all online platforms, working closely with the Team Leads & Project Managers Social Media Management Create and manage digital campaigns for top clients Monitoring the company's brand on social media. Managing our online communities to ensure respectful and appropriate engagement. Overseeing customer service provided via social media Run ads campaign for clients Search Engine Optimization Ranked No 1 on Google for one of our client's website in March 2022. Track, report, and analyze website analytics and PPC initiatives and campaigns Monitor daily performance metrics to understand SEO strategy performance Provide writers with keywords Others Update and manage websites Google My Business optimization Design creatives for Ads campaign Show less

    • Nigeria
    • Banking
    • 1 - 100 Employee
    • Digital Strategist
      • Jun 2020 - Apr 2021

      Managed all online platforms, working closely with the manager and other colleagues. Coordinated across multiple departments internally (marketing, creative services), and collaborated with external consultants including IT professionals. Successes include: - Social Media & Community Management: Established a strong social media presence across Facebook and Instagram. - Email Marketing: Revamped email marketing content plans and schedule, delivering an unprecedented average 57% open rate by dramatically improving content and headlines. - Growing social media presence: Ensured the bank maintained its own individual voice and targeted the right audience. - Grew Facebook page from 0 to 2,500+ “likes” through smart content curation, effective engagement, and targeted Facebook advertising in 1 month. - Grew Instagram page from 0 to 300+ “likes” in 3 weeks - Introduced contests as a way to grow followers and fans on Facebook and Instagram, working closely with web designers on targeted landing pages.  Live Chat: Championed the use of Live Chat for the company’s website and also responded to complaints of customers and help solve some issues.  Graphic Designer: Designed all creative for campaigns, daily post, general office designs and so on. Created over 100 designs in less than 7 months.  Website/App Update: Liaise with technology partners (Flutterwave, KoyeKairos, Appzone etc) on website, mobile app, and other projects.  IT Support: Install and configure company hardware, monitor and maintain computer systems and networks and talk to staff to help setup systems and solve issues. Show less

    • Digital Marketing Assistant
      • Feb 2018 - May 2020

      • Supported the Marketing Manager and marketing team with project organization. • Performed administrative tasks to ensure the functionality of marketing activities. • Conducted market research and analyzed marketing surveys. • Employed online marketing analytics to gather information from web and social media pages. • Updated databases, spreadsheets, and inventory lists. • Prepared promotional presentations and organized promotional events • Supported the Marketing Manager and marketing team with project organization. • Performed administrative tasks to ensure the functionality of marketing activities. • Conducted market research and analyzed marketing surveys. • Employed online marketing analytics to gather information from web and social media pages. • Updated databases, spreadsheets, and inventory lists. • Prepared promotional presentations and organized promotional events

    • Nigeria
    • IT Services and IT Consulting
    • Frontend Web Developer
      • Oct 2016 - Jan 2018

      • Worked with clients to develop the overall look and design of a website • Wrote website code with programming languages such as HTML, CSS and Javascript • Produced, maintained and modified websites and user interfaces • Incorporated applications, graphics, audio and video clips into client websites • Created tools that enhance the user's website experience • Ensured websites are accessible across many platforms, including laptops and smartphones. • Worked with clients to develop the overall look and design of a website • Wrote website code with programming languages such as HTML, CSS and Javascript • Produced, maintained and modified websites and user interfaces • Incorporated applications, graphics, audio and video clips into client websites • Created tools that enhance the user's website experience • Ensured websites are accessible across many platforms, including laptops and smartphones.

  • Code Lagos
    • Lagos, Nigeria
    • IT Consultant
      • Jan 2016 - Jan 2018

      • Trained Secondary School students in the concept of programming. • Using scratch programming to build the students on game development. • Trained the students on Python programming language. • Mentored and developed their cognitive mind as to the programming need of today. • Helped to realize the goal of Lagos State to produce 1,000,000 coders in 2020. • Trained Secondary School students in the concept of programming. • Using scratch programming to build the students on game development. • Trained the students on Python programming language. • Mentored and developed their cognitive mind as to the programming need of today. • Helped to realize the goal of Lagos State to produce 1,000,000 coders in 2020.

    • Nigeria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Frontend Developer
      • Jan 2014 - May 2014

Education

  • Bells University Of Technology
    B.Tech, Information Technology
    2016 - 2019
  • Yaba College of Technology, Yaba, Lagos
    Higher National Diploma, Computer Science
    2007 - 2010
  • Yaba College of Technology, Yaba, Lagos
    O.N.D, Computer Science
    2007 - 2010

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