Rasa Dargevičienė
Head Of Sales at Innovative Pharma Baltics- Claim this Profile
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English Professional working proficiency
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Russian Limited working proficiency
Topline Score
Bio
Experience
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Innovative Pharma Baltics
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Lithuania
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Head Of Sales
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Jun 2019 - Present
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Brands Development manager Baltic States and Belarus
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Nov 2015 - Jun 2019
• Development and execution 360 communication plans to support the brands portfolio short and long term strategy and annual business plans in Baltic countries and Belarus;• Market trends, brand positioning, consumer behavior trends, competitions environment analysis to identify opportunities.• Assess revenue potential and budget needs for the brands portfolio and achieve business objectives;• Participation in the development of countries brands/portfolio strategy, operating plans, including prioritization and projects In Lithuania, Latvia, Estonia, Belarus;• Multi Channel Communication strategies across Products portfolio in a customer focused manner according local market needs;• Strategies for the new product entries, assortment expansion/optimization and pricing;• Sales and supply management, cross-functional brand/portfolio management• ATL and BTL projects management, implementation.• Professional relationship building with key decision makers and insights based on analysis.
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Swedbank
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Sweden
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Financial Services
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700 & Above Employee
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Communication projects manager (online communication)
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Aug 2010 - Aug 2015
Bank communication strategy and implementation in Social media, (Swedbank in Lithuania was the pioneer in Social media platforms in banking sector), budget management; Corporate web page new concept creation, planning, organization and controlling implementation; Crisis communication management in Social media Planning and implementing communication projects Build, develop and maintain relationships with PR and advertising agencies; New internal communication tool concept creation and implementation in Lithuania: planning, budgeting, organization and controlling the project.
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Marketing Project Manager
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Jul 2007 - Apr 2010
Brand communication strategy and implementation, market and consumer analysis, budget management; Hansabank/Hansa leasing brands rebranding to Swedbank international project management in Lithuania; B2B loyalty programs concept creation and implementation (events, added value and etc); Run more than 20 sustainability and internal communication projects and events; Relationships with PR and advertising agencies development and management; Responsibility for effective internal communication.
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UAB „Vilniaus duona"
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Lithuania
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Food and Beverage Manufacturing
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1 - 100 Employee
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Product Group Manager
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Sep 2005 - Nov 2006
Product group management: strategic planning, budgeting & implementation; Complete strategic building for the new products entries, assortment formation/optimization and pricing; Preparation and execution of yearly plans (sales and marketing activities); Relationships with PR and advertising agencies development and management; Communication to consumers initiation: management of advertising/PR, in-store activities, communication to retail customers; Products package creation; Market and category analysis.
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Brand Manager
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Dec 2004 - Aug 2005
Product group management: strategic planning, budgeting & implementation; Complete strategic building for the new products entries, assortment formation/optimization and pricing; Preparation and execution of yearly plans (sales and marketing activities); Relationships with PR and advertising agencies development and management; Communication to consumers initiation: management of advertising/PR, in-store activities, communication to retail customers; Communication with company's suppliers and partners (negotiations, reports and etc.); Market and category analysis.
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Marketing Project Manager
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Feb 2001 - Dec 2002
Brand communication, marketing tactics planning and implementation, budget management; Tactics of new product launches, market and consumer analysis; Product packages creation working with designers and other partners. Relationships with PR and advertising agencies development and management;
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Education
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ISM University of Management and Economics
Business, Management, Marketing, and Related Support Services, Certified Marketing Manager -
Kaunas Technology University, faculty of Business Administration
Master of Business Administration (M.B.A.), Business Administration and Management, General -
Kaunas Technology University, faculty of Business Administration
Bachelor's degree, Business Administration and Management