Rasa Dargevičienė

Head Of Sales at Innovative Pharma Baltics
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Contact Information
us****@****om
(386) 825-5501
Location
Lithuania, LT
Languages
  • English Professional working proficiency
  • Russian Limited working proficiency

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Experience

    • Lithuania
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Head Of Sales
      • Jun 2019 - Present

    • Brands Development manager Baltic States and Belarus
      • Nov 2015 - Jun 2019

      • Development and execution 360 communication plans to support the brands portfolio short and long term strategy and annual business plans in Baltic countries and Belarus;• Market trends, brand positioning, consumer behavior trends, competitions environment analysis to identify opportunities.• Assess revenue potential and budget needs for the brands portfolio and achieve business objectives;• Participation in the development of countries brands/portfolio strategy, operating plans, including prioritization and projects In Lithuania, Latvia, Estonia, Belarus;• Multi Channel Communication strategies across Products portfolio in a customer focused manner according local market needs;• Strategies for the new product entries, assortment expansion/optimization and pricing;• Sales and supply management, cross-functional brand/portfolio management• ATL and BTL projects management, implementation.• Professional relationship building with key decision makers and insights based on analysis.

    • Sweden
    • Financial Services
    • 700 & Above Employee
    • Communication projects manager (online communication)
      • Aug 2010 - Aug 2015

       Bank communication strategy and implementation in Social media, (Swedbank in Lithuania was the pioneer in Social media platforms in banking sector), budget management; Corporate web page new concept creation, planning, organization and controlling implementation; Crisis communication management in Social media Planning and implementing communication projects Build, develop and maintain relationships with PR and advertising agencies;  New internal communication tool concept creation and implementation in Lithuania: planning, budgeting, organization and controlling the project.

    • Marketing Project Manager
      • Jul 2007 - Apr 2010

       Brand communication strategy and implementation, market and consumer analysis, budget management;  Hansabank/Hansa leasing brands rebranding to Swedbank international project management in Lithuania;  B2B loyalty programs concept creation and implementation (events, added value and etc);  Run more than 20 sustainability and internal communication projects and events; Relationships with PR and advertising agencies development and management; Responsibility for effective internal communication.

    • Lithuania
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Product Group Manager
      • Sep 2005 - Nov 2006

       Product group management: strategic planning, budgeting & implementation; Complete strategic building for the new products entries, assortment formation/optimization and pricing; Preparation and execution of yearly plans (sales and marketing activities);  Relationships with PR and advertising agencies development and management; Communication to consumers initiation: management of advertising/PR, in-store activities, communication to retail customers; Products package creation;  Market and category analysis.

    • Brand Manager
      • Dec 2004 - Aug 2005

       Product group management: strategic planning, budgeting & implementation;  Complete strategic building for the new products entries, assortment formation/optimization and pricing; Preparation and execution of yearly plans (sales and marketing activities); Relationships with PR and advertising agencies development and management; Communication to consumers initiation: management of advertising/PR, in-store activities, communication to retail customers; Communication with company's suppliers and partners (negotiations, reports and etc.); Market and category analysis.

    • Marketing Project Manager
      • Feb 2001 - Dec 2002

       Brand communication, marketing tactics planning and implementation, budget management; Tactics of new product launches, market and consumer analysis;  Product packages creation working with designers and other partners. Relationships with PR and advertising agencies development and management;

Education

  • ISM University of Management and Economics
    Business, Management, Marketing, and Related Support Services, Certified Marketing Manager
    2018 - 2018
  • Kaunas Technology University, faculty of Business Administration
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2001 - 2005
  • Kaunas Technology University, faculty of Business Administration
    Bachelor's degree, Business Administration and Management
    1997 - 2000

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