Raquel Santiago

Content and Social Media Manager at WYperformance
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Location
PT

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A Raquel é uma pessoal super humana e responsável. A Raquel é bastante objetiva e perfeccionista podem ser vistos de várias maneiras, mas na Raquel é impossível não ver sempre o lado bom, mesmo na tempestade ela encontra o raio de sol. Algo que eu adoro na Raquel é o facto de ela amar o que faz, mesmo que por vezes as coisas não saiam como imaginou. Foi um prazer trabalhar com ela!

André Machado Gonçalves, PMP

I've had the chance to work with Raquel in several projects and her inputs were always valuable, proactive and intended to add value to all stakeholders. Her skills to manage all marketing duties and her critical spirit were a key success factor in several projects.

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Credentials

  • Building an Integrated Online Marketing Plan
    LinkedIn
    Aug, 2022
    - Sep, 2024
  • Creating an Editorial Calendar
    LinkedIn
    Aug, 2022
    - Sep, 2024
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Aug, 2022
    - Sep, 2024
  • Advanced Content Marketing
    LinkedIn
    Jul, 2022
    - Sep, 2024
  • Project Management Foundations
    LinkedIn
    Jul, 2022
    - Sep, 2024
  • RGPD para Cidadãos Atentos
    Plataforma NAU
    Sep, 2021
    - Sep, 2024
  • Cidadão Ciberseguro
    Plataforma NAU
    Aug, 2021
    - Sep, 2024
  • Content Marketing Foundations
    LinkedIn

Experience

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Content and Social Media Manager
      • Jul 2021 - Present
    • Portugal
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Account Manager
      • Mar 2021 - Jul 2021
    • New Zealand
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Brand and Communications Manager
      • Apr 2020 - Mar 2021

      Responsible for the Marketing department of the company: ✔️ Facebook Ads ✔️ Linkedin Ads ✔️ Social Media Strategy ✔️ E-mail Marketing ✔️ Product Management ✔️ Partnerships ✔️ Internal & External Events ✔️ Website Management ✔️ Branding ✔️ Media Communications ✔️ Project Management In this period we launched a new product and a new product website. Our social media reach grew 200%. Responsible for the Marketing department of the company: ✔️ Facebook Ads ✔️ Linkedin Ads ✔️ Social Media Strategy ✔️ E-mail Marketing ✔️ Product Management ✔️ Partnerships ✔️ Internal & External Events ✔️ Website Management ✔️ Branding ✔️ Media Communications ✔️ Project Management In this period we launched a new product and a new product website. Our social media reach grew 200%.

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Junior Social Media Manager
      • Jul 2019 - Apr 2020

      Responsible for the Social Media of 7 different brands: ✔️ Facebook Ads ✔️ Instagram Ads ✔️ Social Media Strategy and Implementation ✔️ Community Management ✔️ Project Management ✔️ Data Analysis Responsible for the Social Media of 7 different brands: ✔️ Facebook Ads ✔️ Instagram Ads ✔️ Social Media Strategy and Implementation ✔️ Community Management ✔️ Project Management ✔️ Data Analysis

    • Portugal
    • Non-profit Organizations
    • 100 - 200 Employee
    • National Public Relations
      • Jun 2018 - Apr 2020

      Responsible for National Partnerships with the media and influencers:✔️ Sales✔️ Business Strategy✔️ Social Media Strategy✔️ Influencer Marketing✔️ Account Management

    • Marketing Director
      • Nov 2018 - May 2019

      Responsible for the Marketing department of the NOVA Office:✔️ Social Media Strategy and Implementation✔️ E-mail Marketing✔️ Product Management✔️ Partnerships✔️ External Events✔️ Branding✔️ Project ManagementLead a close team of 2 people and an Office of 30.

    • Designer
      • Jun 2018 - Jan 2019

      Responsible for content idealization and creation on a national level:✔️ Social Media Strategy✔️ Branding✔️ Copywriting✔️ Design

    • Marketing Manager
      • Feb 2018 - Jun 2018

      Responsible for partnerships with local organizations:✔️ Social Media Strategy✔️ E-mail Marketing✔️ Product Management✔️ Partnerships✔️ External Events✔️ BrandingIn this period we made more than 5 new partnerships.

    • Outgoing Global Volunteer Team Member
      • Jun 2017 - Feb 2018

      Responsible for product sales:✔️ Sales✔️ Account Management✔️ LogisticsIn this period we made 32 new contracts.

    • Portugal
    • Retail
    • Digital Marketing & Sales
      • Jun 2018 - Jun 2019

      Responsible for Sales and Digital Marketing of the company: ✔️ Social Media Creation ✔️ Product Management ✔️ Stock Management ✔️ Community Management ✔️ Sales In this period we opened a second store. Responsible for Sales and Digital Marketing of the company: ✔️ Social Media Creation ✔️ Product Management ✔️ Stock Management ✔️ Community Management ✔️ Sales In this period we opened a second store.

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Vice-President
      • Aug 2017 - Aug 2018

      Responsible for leading a team of 5. Focus on:✔️ New Business✔️ Social Media Strategy✔️ Social Media Creation✔️ Human ResourcesWe started with 15 members and end up with 52.

    • Human Resources
      • Mar 2017 - Sep 2017

      Responsible for Employer Happiness:✔️ Recruitment✔️ Company Culture implementation✔️ Onboarding✔️ Internal Communication

    • Uzbekistan
    • Retail
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2017 - Sep 2017

      Responsible for 3 different international brands: ✔️ Social Media Strategy ✔️ Copywriting ✔️ Social Media Implementation ✔️ Community Management ✔️ Account Management ✔️ Data Analysis Responsible for 3 different international brands: ✔️ Social Media Strategy ✔️ Copywriting ✔️ Social Media Implementation ✔️ Community Management ✔️ Account Management ✔️ Data Analysis

Education

  • Nova School of Business and Economics
    Executive Education, Applied Digital Transformation
    2022 - 2022
  • Escola Superior de Comunicação Social
    Bachelor's degree, Advertising and Marketing
    2015 - 2018

Community

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