Experience

Bridgestone Mobility Solutions

• Netherlands
• Software Development
• 400 - 500 Employee

• Partner Marketing Manager

  • Apr 2022 - Jul 2023



HERE Technologies

• Netherlands
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing and Sales Specialist

  • May 2015 - Feb 2022

  Responsible for Marketing strategies for LATAM considering the different stages of the sales process including Leads generation, buyer persona identification, adapting the planning, organization, and content production accordingly. Implementing different KPIs and measuring return by activity, such as (SQL, MQL). • Sales and partners training (face-to-face events, sponsorships and webinars) for audiences (B2B, B2C, Developers) such as Futurecom, WTW, AWS Summit (Brazil), Logistic Summit… Show more Responsible for Marketing strategies for LATAM considering the different stages of the sales process including Leads generation, buyer persona identification, adapting the planning, organization, and content production accordingly. Implementing different KPIs and measuring return by activity, such as (SQL, MQL). • Sales and partners training (face-to-face events, sponsorships and webinars) for audiences (B2B, B2C, Developers) such as Futurecom, WTW, AWS Summit (Brazil), Logistic Summit (Mexico), TDC (Brazil and Mexico) . • Responsible for events migration to digital including production and publishing for Social Media: Linkedin Elevate, Facebook, and Instagram • Planning, positioning, and production of content and communication guidelines managing Public Relations agency for media in Brazil, Mexico, Chile, Argentina, Colombia and Peru negotiating directly with end customers. • Responsible for new customers Onboarding, managing purchase orders, billing, contractual updates, online store configuration, payments, reports with Sales Force tool. • Voluntary member of the WEPs (Women Empowerment Principles) of UN (United Nations)in order to adapt corporate communication internally and externally and engage different audiences of gender equality perspective. Show less Responsible for Marketing strategies for LATAM considering the different stages of the sales process including Leads generation, buyer persona identification, adapting the planning, organization, and content production accordingly. Implementing different KPIs and measuring return by activity, such as (SQL, MQL). • Sales and partners training (face-to-face events, sponsorships and webinars) for audiences (B2B, B2C, Developers) such as Futurecom, WTW, AWS Summit (Brazil), Logistic Summit… Show more Responsible for Marketing strategies for LATAM considering the different stages of the sales process including Leads generation, buyer persona identification, adapting the planning, organization, and content production accordingly. Implementing different KPIs and measuring return by activity, such as (SQL, MQL). • Sales and partners training (face-to-face events, sponsorships and webinars) for audiences (B2B, B2C, Developers) such as Futurecom, WTW, AWS Summit (Brazil), Logistic Summit (Mexico), TDC (Brazil and Mexico) . • Responsible for events migration to digital including production and publishing for Social Media: Linkedin Elevate, Facebook, and Instagram • Planning, positioning, and production of content and communication guidelines managing Public Relations agency for media in Brazil, Mexico, Chile, Argentina, Colombia and Peru negotiating directly with end customers. • Responsible for new customers Onboarding, managing purchase orders, billing, contractual updates, online store configuration, payments, reports with Sales Force tool. • Voluntary member of the WEPs (Women Empowerment Principles) of UN (United Nations)in order to adapt corporate communication internally and externally and engage different audiences of gender equality perspective. Show less



Disac

• Brazil
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2014 - Jan 2015

  Planning and management of internal and external communication, including the starting at social media environment, KPI’s establishing and performance guide. Management and content provider for email campaigns and webstore’s updates. Responsible for annual calendar campaigns, events, trainings, partnerships, training and sales support Management of 20 employees. Planning and management of internal and external communication, including the starting at social media environment, KPI’s establishing and performance guide. Management and content provider for email campaigns and webstore’s updates. Responsible for annual calendar campaigns, events, trainings, partnerships, training and sales support Management of 20 employees.



DHL

• Germany
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Planning Analyst- Nokia Care Operation

  • May 2013 - Jan 2014

  Responsible for planning and fullfilment of Nokia cell phones post sales and inside communication and operational training; Leader of Continuous improvement in the operation- Six Sigma volunteer. Responsible for planning and fullfilment of Nokia cell phones post sales and inside communication and operational training; Leader of Continuous improvement in the operation- Six Sigma volunteer.



Imation

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Channel Marketing Specialist

  • Apr 2011 - Jun 2012

  Management of trading team, including schedules, people performance and people development. Handling Retail and Distributors accounts performance including brand positioning, product strategies, P&L and sales growth.

• Trade Marketing Manager

  • Aug 2008 - Mar 2011

  Responsible for new business in Retail for consumer brands such as: Memorex, TDK, XtremeMac and channel management including annual calendar promotions, category management, P&L management.

• Sales & Marketing Coordinator

  • Jan 2003 - Jul 2008

  Manganement of product portfolio, product mix and LATAM sales cycle. Advertising coordinator including agencies and public relations management in Brazil. Development of local marketing actions: events, tradeshows, product launches and brand positioning and communication.

• Sales Assistant

  • Apr 1999 - Dec 2002

  After sales support for internal and external teams - sales representative and channel. Bonus management, contract administration, product registration, price list, invoice and payment collections.



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Atendimento ao cliente

  • Jul 1997 - Mar 1998

  Organização de visitas, controles de promoções e envios de materiais promocionais a clientes. Atendimento, controle e planejamento de visitas do público externo à fábrica. Organização de visitas, controles de promoções e envios de materiais promocionais a clientes. Atendimento, controle e planejamento de visitas do público externo à fábrica.