Raquel Lucas
Media Manager at ITM Newspaper Media Buying Services- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Ben A Galioto
Raquel was an integral part of the Advertising / Marketing department while at Modell’s Sporting Goods. She is a team player as well as a one-person-army when you need her to take on specific tasks. Her negotiation skills provided savings and added value while working within a constrained budget. Plus, the ability to reason and react to the demands of retail and hot market advertising did not go unnoticed. Though Raquel originally came on to handle print buying, her role quickly expanded to planning and placement of TV, radio, and event marketing for Modell’s throughout the Northeast. I’m proud to have worked with her and believe she will be an asset to any team she works with.
Jamie Meintanas
I have worked closely with Raquel Lucas for the past few years while she has been employed as the Advertising Manager at Modell's Sporting Goods. I have been consistently impressed by both Raquel's attitude towards her work,and her drive to ensure that every campaign over exceeds the goals that have been set forth. Her interpersonal and communication skills have allowed her to develop strong working relationships through out the media industry. Raquel also has a remarkable ability to remain calm during stressful periods proving her ability to work well under pressure and multi task. Raquel is always a pleasure to work with!
Ben A Galioto
Raquel was an integral part of the Advertising / Marketing department while at Modell’s Sporting Goods. She is a team player as well as a one-person-army when you need her to take on specific tasks. Her negotiation skills provided savings and added value while working within a constrained budget. Plus, the ability to reason and react to the demands of retail and hot market advertising did not go unnoticed. Though Raquel originally came on to handle print buying, her role quickly expanded to planning and placement of TV, radio, and event marketing for Modell’s throughout the Northeast. I’m proud to have worked with her and believe she will be an asset to any team she works with.
Jamie Meintanas
I have worked closely with Raquel Lucas for the past few years while she has been employed as the Advertising Manager at Modell's Sporting Goods. I have been consistently impressed by both Raquel's attitude towards her work,and her drive to ensure that every campaign over exceeds the goals that have been set forth. Her interpersonal and communication skills have allowed her to develop strong working relationships through out the media industry. Raquel also has a remarkable ability to remain calm during stressful periods proving her ability to work well under pressure and multi task. Raquel is always a pleasure to work with!
Ben A Galioto
Raquel was an integral part of the Advertising / Marketing department while at Modell’s Sporting Goods. She is a team player as well as a one-person-army when you need her to take on specific tasks. Her negotiation skills provided savings and added value while working within a constrained budget. Plus, the ability to reason and react to the demands of retail and hot market advertising did not go unnoticed. Though Raquel originally came on to handle print buying, her role quickly expanded to planning and placement of TV, radio, and event marketing for Modell’s throughout the Northeast. I’m proud to have worked with her and believe she will be an asset to any team she works with.
Jamie Meintanas
I have worked closely with Raquel Lucas for the past few years while she has been employed as the Advertising Manager at Modell's Sporting Goods. I have been consistently impressed by both Raquel's attitude towards her work,and her drive to ensure that every campaign over exceeds the goals that have been set forth. Her interpersonal and communication skills have allowed her to develop strong working relationships through out the media industry. Raquel also has a remarkable ability to remain calm during stressful periods proving her ability to work well under pressure and multi task. Raquel is always a pleasure to work with!
Ben A Galioto
Raquel was an integral part of the Advertising / Marketing department while at Modell’s Sporting Goods. She is a team player as well as a one-person-army when you need her to take on specific tasks. Her negotiation skills provided savings and added value while working within a constrained budget. Plus, the ability to reason and react to the demands of retail and hot market advertising did not go unnoticed. Though Raquel originally came on to handle print buying, her role quickly expanded to planning and placement of TV, radio, and event marketing for Modell’s throughout the Northeast. I’m proud to have worked with her and believe she will be an asset to any team she works with.
Jamie Meintanas
I have worked closely with Raquel Lucas for the past few years while she has been employed as the Advertising Manager at Modell's Sporting Goods. I have been consistently impressed by both Raquel's attitude towards her work,and her drive to ensure that every campaign over exceeds the goals that have been set forth. Her interpersonal and communication skills have allowed her to develop strong working relationships through out the media industry. Raquel also has a remarkable ability to remain calm during stressful periods proving her ability to work well under pressure and multi task. Raquel is always a pleasure to work with!
Credentials
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B2B and B2C Selling Advertising
loredo groupNov, 2014- Nov, 2024 -
The Art of Negotiations
NYCMay, 2012- Nov, 2024 -
Digital Marketing
HubSpotOct, 2021- Nov, 2024
Experience
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ITM Newspaper Media Buying Services
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United States
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Advertising Services
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1 - 100 Employee
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Media Manager
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Jul 2022 - Present
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SourceMedia
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Sr. Level Marketing/Business Dev.
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Sep 2013 - Jan 2019
SourceMedia is a B2B digital media company serving senior professionals in the financial, technology, and healthcare sectors. Raquel Lucas' expertise ranged in various roles while at SourceMedia. Included but not limited to BudgetsSales & New Business, Development, Marketing & Branding, Barters & Contract, Negotiations, Event Planning/Tradeshows & Sponsorships, Creating and Selling Digital, Print, Social Media campaigns, RFP Development and execution, Media Buying and Planning, Copywriting for Press Releases, Digital, Print, Social Media, and Events/Tradeshows, Logo & Creative Design, New Product, Development across all media channels, Lead Gen, Custom Content creation, Rebranding and more.Knowledge in Dreamweaver, Salesforce, Sailthru, InCopy, IPRO, Google Analytics, Quantcast, Exact Target, eMarketer, eBasket, Drupal Content Management, Vocus Public Relations
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Modell's Sporting Goods
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United States
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Retail
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700 & Above Employee
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Senior Advertising Manager
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Mar 2012 - Aug 2013
MODELL'S SPORTING GOODS is the nation's largest family-owned sporting goods chain, operating stores throughout the Northeastern United States, from New England to Northern Virginia. Raquel Lucas was responsible for all the advertising and marketing efforts associated to Print, Digital, and Social Media. While at Modells, Raquel was recognized for negotiating Marketing and Advertising efforts which resulted in over $1M in savings in print & digital, as well as helping generate a large impact of foot traffic with Grand Openings which resulted in a 30% in revenue growth. In addition, Raquel negotiated all advertising including barters as needed, which generated extra savings and additional added value for Modells. She was highly recognized for creating out of the box marketing campaigns working with each individual store in the Northeast as well as their community ambassadors to promote local & national events with the NFL, NHL, NBA, MLB and other professional teams partnered with Modells. Heavy interaction with UnderArmour, Nike, Reebok, and many other top named brands.
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Marketing Director
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Dec 2008 - Aug 2011
Raquel was hired as a consultant for Rusk, a division of Conair Corporation. Having worked with Rusk for many years, Raquel was able to oversee all marketing and advertising efforts for this brand and drive success. Raquel was highly recognized for launching marketing and advertising efforts during the Rusk Fashion Week as well as introducing Rusk to newspaper advertising for the first time which spiked sales. Raquel was hired as a consultant for Rusk, a division of Conair Corporation. Having worked with Rusk for many years, Raquel was able to oversee all marketing and advertising efforts for this brand and drive success. Raquel was highly recognized for launching marketing and advertising efforts during the Rusk Fashion Week as well as introducing Rusk to newspaper advertising for the first time which spiked sales.
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Active International
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United States
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Advertising Services
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400 - 500 Employee
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Media Supervisor
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Dec 2007 - Nov 2008
Active International's 500+ business professionals are focused solely on trade and on delivering the best quality products, service, resources and solutions to help our clients achieve their business goals. Active has thousands of contracts with partners across an array of categories that address our clients’ daily business operating needs – from media and social strategy/execution to retail marketing services, travel lodging and hospitality and freight/logistics.Raquel was hired as Active International's Media Manager handling quite a few of their largest clients; Colgate, Pioneer, Amino Vital, and Woodward Labs. While at Active, she managed a team and drove profits. Raquel generated business and increased ROI across all platforms by creating unique trade packages involving all media within her group.
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David Geller Associates, Inc.
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Advertising Services
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1 - 100 Employee
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Director Marketing New Business Development
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Feb 2006 - Nov 2007
David Geller Associates is an organization primarily operating in the Magazine/Newspaper Advertising Representative business / industry within the Business Services sector. Raquel was hired directly by the CEO to start up their National Advertising Division in print and digital. While at DGA, Raquel's primary focus was New Business Development. Since Raquel had an extensive background in Media Planning and Buying, she led a team to negotiate advertising rates for Time Warner Cable and with her tough negotiating tactics, this resulted in 9% lower rates in print media, which led to their in-house agency outsourcing their newspaper advertising to DGA, gaining 4M in New Business her first 6 months employed. In addition to Time Warner, Raquel also acquired Conair, BP Amoco, and many others.
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Metro International
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Sweden
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Newspaper Publishing
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300 - 400 Employee
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Senior Account Executive
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Aug 2005 - Feb 2006
Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of almost 15.6 million daily readers and 35 million unique visitors in over 120 major cities in 23 countries across 4 continents.Raquel was hired by Metro's publisher to handle all sales in Package Goods, High Tech, and Automotive categories. During her time at Metro, Raquel accompanied sales reps on their meetings and was the closer for many deals during those meetings. In addition to helping her team members, Raquel achieved extremely high sales numbers for herself, which resulted in being named Top Salesperson for 2 consecutive months. Raquel's best attribute at Metro was being the first Account Executive to break the High Tech category in Boston, Philadelphia, and NYC. She can also be recognized for the product launch of Brain Twist Energy drink in NYC as well as Rusk's marketing campaign during NYC's fashion week.
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Newspaper National Network
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Tajikistan
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Newspaper Publishing
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1 - 100 Employee
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Senior Regional Sales Manager
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Nov 1999 - Aug 2005
The Newspaper National Network LP (NNN) was a marketing partnership of the top 25 newspaper companies in the United States and the Newspaper Association of America. NNN provided major advertisers with planning and placement support across over 9,000 newspapers for print and online. Raquel was hired to place all newspaper advertising throughout the US for Package Goods, Pharmaceuticals, High Tech, Automotive, Gov't, Financial, and Non-Profit clients. Heavy relationships with major agencies, PR firms, and direct clients throughout the U.S. Raquel handled multi-million dollar print and digital budgets. Raquel is highly recognized for her tough negotiations and creating added value programs for Mazda, Honda, Suzuki, Daimler Chrysler, Mitsubishi, BF Goodrich, Bridgestone, P&G, Kraft, Merk, Pfizer, Eli Lilly, Anheuser Busch, Seagrams, Gateway, Dell, Microsoft, and HP.
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Supervisor
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Oct 1998 - Nov 1999
Mediacom is the buying agency for Grey Advertising. Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Raquel Lucas was hired to handle their largest telecom account in print and digital. Her effective negotiating skills earned her top negotiated at the company which later resulted in moving over to Grey's largest 84M account LVMH (Louis Vuitton, Christian Dior Inc., Christian Dior Fashion, Enzo, Shalimar, Guerlain, Dom Perignon, Moet Hennessy, and Tag Heuer). While at Grey/Mediacom, Raquel managed a planning and buying team and mentored interns. Raquel was responsible for overseeing all print media. During her time at Grey/Mediacom, Raquel was highly recognized for the marketing and advertising strategy of NYC Sephora's Grand Opening event in NYC and the re-branding for Tag Heuer and Dom Perignon Champaign.
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Kashi Company
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United States
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Food & Beverages
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1 - 100 Employee
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Senior Media Manager
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Jun 1997 - Oct 1998
Hired to handle advertising for Francesco Rindaldi, Alpine Lace, Yoo-Hoo Chocolate Beverage Corp., Kashi Cereal, and Good Earth Teas. Placed all media in Print, TV, OOH and Radio. Heavy copywriting for commercials and print. Highly recognized for the re-design of Yoo Hoo's bottle/can. Hired to handle advertising for Francesco Rindaldi, Alpine Lace, Yoo-Hoo Chocolate Beverage Corp., Kashi Cereal, and Good Earth Teas. Placed all media in Print, TV, OOH and Radio. Heavy copywriting for commercials and print. Highly recognized for the re-design of Yoo Hoo's bottle/can.
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Operations Coordinator
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1996 - 1997
Operations Operations
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Education
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St. Francis College
B.A, Advertising/Marketing -
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School of Visual Arts
Continuing Education, Digital Communication and Media/Multimedia
Community
