Raquel Britto Martins
Data Scientist at RITMO- Claim this Profile
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Bio
Experience
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RITMO
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Spain
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Financial Services
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1 - 100 Employee
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Data Scientist
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Nov 2021 - Present
Spain Knowledge in data engineering, ETL, data modeling - Airbyte, Airflow, dbt, Snowflake Actively enhance an ETL/ELT process by understanding the inefficiencies to improve them Conduct data cleaning and preprocessing tasks to ensure data accuracy and completeness Filtering, processing, cleaning and exploring data samples to identify trends and patterns in data - Python, libraries such as Pandas, Numpy, Sklearn, Plotly Forecasting models for capital analysis - ML models, Time… Show more Knowledge in data engineering, ETL, data modeling - Airbyte, Airflow, dbt, Snowflake Actively enhance an ETL/ELT process by understanding the inefficiencies to improve them Conduct data cleaning and preprocessing tasks to ensure data accuracy and completeness Filtering, processing, cleaning and exploring data samples to identify trends and patterns in data - Python, libraries such as Pandas, Numpy, Sklearn, Plotly Forecasting models for capital analysis - ML models, Time Series Develop and maintain machine learning models to automate decision-making processes Automate CRM workflows - Zappier, Airtable, Hubspot Work partner with marketing team extracting data through API to apply analytics insights, in themes like customer acquisition, conversion, lifecycle - churn, LTV Strong SQL to develop and maintain effective data visualizations, reports, and dashboards to communicate insights into people-related KPIs - Metabase Collaborating with cross-functional teams (product owners, engineers, data scientists, finance and marketing heads) to identify business problems, develop data-driven solutions and automate processes Communicate findings and recommendations to technical and non-technical audiences through presentations and reports Show less
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Best in Bi Solutions
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Spain
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IT Services and IT Consulting
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1 - 100 Employee
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BI Academy - Business Intelligence Training
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Oct 2021 - Nov 2021
Barcelona, Catalonia, Spain Bootcamp - Business Intelligence Training at BI Academy for 2 months Linux, Virtual Box, Ubuntu SQL Server, SQL Developer ETL/ELT - Data Integration Relational models Business Intelligence Power BI, Microstrategy
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Manager - Real Estate Family Office
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Dec 2017 - Apr 2021
Barcelona, Catalonia, Spain Family Office Management Oversees all administrative functions in a realty office Responsible for supervising office staff, and handling daily operations Responsible for the Maintenance of 26 properties in Barcelona Management of 70 short / long-term rental contracts Relationship with real estate companies and management of suppliers Provide assistance to realtors when needed Producing and updating MLS listings to track real estate sales, supporting the accountants team… Show more Family Office Management Oversees all administrative functions in a realty office Responsible for supervising office staff, and handling daily operations Responsible for the Maintenance of 26 properties in Barcelona Management of 70 short / long-term rental contracts Relationship with real estate companies and management of suppliers Provide assistance to realtors when needed Producing and updating MLS listings to track real estate sales, supporting the accountants team, organizing filing systems, and assisting with contracts Show less
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Events and Communication Manager
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May 2016 - Sep 2017
Northeast Region of Brazil Responsible for all the events in the Northeast region of Brazil Negotiation / Execution of events and contracts across the portfolio brands: Absolut, Chivas, Ballantine's and Beefeater Development of brand activation to increase the sales results Annual budget management - USD 1MM Brand management for bars and restaurants Data analysis for brand reports and events results CRM - Salesforce
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Trade Marketing
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Apr 2015 - May 2016
Recife Area, Brazil Negotiation of exclusive contracts and commercial policies for brand building, ROI and stock rotation Leadership and coordination of the sales team of distributors (team of 10 people) Budget control for category strategy development - trade marketing Brand education and sales techniques for the On Trade channel Data analysis for brand reports and sales results Analysis of studies from Nilsen
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Ambev
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Brazil
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Food and Beverage Services
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700 & Above Employee
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Trade Marketing
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Jan 2015 - Apr 2015
Recife Area, Brazil Trade marketing supervisor in Walmart and Grupo Pão de Açúcar, the biggests supermarket chains in Brazil Responsible for the activation of the Skol, Brahma, Budweiser brands in 15 supermarkets Coordination and motivation of a team of promoters (12 people) to develop brand execution Execution of merchandising in the chains in the Carnival of Recife and Olinda 2015 Monitoring the competitors strategies
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Sales Supervisor
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Aug 2014 - Dec 2014
Recife Area, Brazil Coordination and motivation of the sales team (team of 5 direct people) Coordination of 800 clients (bars and restaurants) Management of objectives and daily goals Sales team trainer Negotiation of contracts, commercial policies and execution of branding at points of sale Participation in the White Belt and Mentoring Programs for leadership
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Marketing and Events Supervisor
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Dec 2012 - Jul 2014
Recife e Região, Brasil Action Plan and execution of the Carnival of Recife and Olinda 2013/2014 of the Brazil 2014 World Cup Brazil (Stadium, Fun Fest and Branding); Responsible for brand activation of Skol, Brahma, Budweiser; Negotiation, planning and execution of events in the Northeast region of Brazil; Control of merchandising material; Marketing assistant team management;
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Intership - Marketing y Trade Marketing
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Feb 2012 - Jun 2012
Barcelona e Região, Espanha Implementation of a new brand of cleaning products in Spain, Portugal and Brazil Responsible for Brazilian and Europe Market (Spain and Portugal) Brand communication – marketing research, website and brand promotions development, training sales team and investor fairs Negotiations with chinese and local suppliers
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Blackninja
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Brazil
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Advertising Services
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1 - 100 Employee
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Account Manager
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Apr 2010 - Mar 2011
Recife e Região, Brasil Account assistant at Vivo, one of the major telecommunication provider in Brazil Strategic communication plans and handle accounts of regional clients Coordination of projects and management of the follow ups and reports with data analytics Conduct A/B testing and other experiments to evaluate the effectiveness of different strategies for brands/products communications Management of collaborating agencies at the national level
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Arcos Brasil
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Brazil
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Advertising Services
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1 - 100 Employee
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Assistant of Account Manager
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May 2008 - Apr 2010
Recife e Região, Brasil Management one of the largest construction company in the Northeast of Brazil (Moura Dubeux); Preparation and execution of the marketing communication plan; Advertising campaigns of 14 building projects; Data Analysis to conduct market strategies;
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Martpet Comunicação
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Brazil
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Advertising Services
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1 - 100 Employee
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Assistant of Account Manager and Media Planner
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Feb 2007 - Apr 2008
Recife e Região, Brasil Customer management (Government, fashion, automobile company, delicatessen, universities); Planning and coordination of the graphic production process for advertising campaigns; Analysis and media planning of each product by campaign; Coordinate and follow up with other departments on clients requirements. Develop new suppliers and support the media plan. Maintain best use of company resources in a cost and time-efficient manner.
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Education
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AllWomen
Data Science Bootcamp Full time, Big Data -
EAE Business School
Master of Business Administration - MBA, Business Administration and Management, General -
Universitat de Barcelona
Master's degree, Sales, Distribution, and Marketing Operations, General -
Universitat de Barcelona
Master's degree, Marketing/Marketing Management, General -
UNICAP - Universidade Católica de Pernambuco
Communication and Advertising, Public Relations, Advertising, and Applied Communication