Raquel Barajas
Líder de Marketing Digital at VIMIFOS- Claim this Profile
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Inglés -
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Spanish Native or bilingual proficiency
Topline Score
Bio
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Credentials
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EF SET English Certificate 94/100 (C2 Proficient)
EF Standard English Test (EF SET)May, 2022- Sep, 2024
Experience
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VIMIFOS
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Mexico
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Food Production
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100 - 200 Employee
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Líder de Marketing Digital
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Mar 2023 - Present
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United States
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Restaurants
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1 - 100 Employee
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Consultor de marketing digital
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Feb 2022 - Present
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GRANDPET
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Mexico
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Food and Beverage Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2018 - Jan 2022
Team leader responsible for digital strategy. Reporting to CMO and CEO.Development and execution of campaigns with objectives such as: Reach, interaction, brand recognition, forms and traffic for websites.Responsible for managing the annual budget for digital marketing, with constant monitoring of campaigns and social networks for their performance analysisSupervision of the content agenda for social networks, taking care of guidelines by brand, offering content of interest that is both dynamic and fresh for usersResponsible for the online store, being fully involved in the entire process: Administration, marketing, logistics, customer service. Resulting in an increase in sales this last year of 158% vs the results of 2020Analysis, maintenance and updating of Grandpet's websites, seeking an optimal user experience. Creating sites on platforms that fit the budget and team. Show less
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Graphic Designer
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Sep 2016 - Jan 2022
Graphic design team leader. Development of effective graphic communication to support GRANDPET's marketing and sales strategies, creating different resources such as:- Stands (ExpoCan Qro, ExpoCan CDMX, ANTAD, etc)- POP Material (Shelves, danglers, demo sets, borders, etc.)- Brochures (leaflets, triptychs, dividers, business cards, stationery)- Packaging design (packaging for croquettes, wet food, dog treats, etc.)- Web design (Wordpress, and Shopify).Providing functional material and following the guidelines of each of the brands. At the same time, supervised the graphics created by the team to support the strategies of Grandpet and others corporate companies. Show less
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Cultural Care Au Pair
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United States
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Individual and Family Services
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700 & Above Employee
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Au Pair
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Nov 2014 - Jun 2016
Cultural exchange in Philadelphia, Pennsylvania. Responsible for providing care, physical and emotional care for an infant (6 months) and a girl (3 years) diagnosed with cerebral palsy and autism. Promoting their social and educational development through a bilingual system, with activities like reading, games and crafts. Cultural exchange in Philadelphia, Pennsylvania. Responsible for providing care, physical and emotional care for an infant (6 months) and a girl (3 years) diagnosed with cerebral palsy and autism. Promoting their social and educational development through a bilingual system, with activities like reading, games and crafts.
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GrandPET
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Mexico
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Food and Beverage Manufacturing
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1 - 100 Employee
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Graphic Designer
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Feb 2014 - Sep 2014
Assistance to graphic design and marketing for the elaboration of graphic material, maintaining the design trends marked by line and also attending exhibitions and activations. Assistance to graphic design and marketing for the elaboration of graphic material, maintaining the design trends marked by line and also attending exhibitions and activations.
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XSoccer
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Machinery Manufacturing
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Diseñadora Web
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Jun 2011 - Sep 2011
Pasante. Pasante.
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Education
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Collective Academy
Maestría en Negocios y Tecnología -
Long Island University
Marketing And Social Media, Marketing -
Long Island University
Toefl/English Preparation, Second Language Learning -
Universidad del Valle de Atemajac
Licenciatura en Diseño Gráfico.