Raquel Ware

Account Director at Akcelo
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Location
Sydney, New South Wales, Australia, AU

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5.0

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Sapphire Loebler

Raquel led the creative design of Allianz's 2021 and 2022 Modern Slavery Statement's (over six months of activity). These reports fulfil a legislative requirement and are therefore legally sensitive and subject to high scrutiny from senior leadership. Raquel's leadership resulted in a high-quality Statement that met our ever-evolving needs at pace! Throughout all of our engagements, I found Raquel to be technically excellent, highly responsive, impressively flexible - often pulling rabbits out of her hat for our team! At her core, Raquel is a very supportive Business Director, I appreciated all her efforts and look forward to working with her again in the future!

Christopher Joannou

I worked with Raquel on a 6 month project to roll out a specialised campaign for a large financial institution. Raquel managed the project exceptionally well from start to finish, would always meet deadlines, kept in constant communication and thus, enabled the project to run extremely smooth. It has been an absolute pleasure working with Raquel and would hope for the opportunity to work together again in the future.

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Credentials

  • Ad School’s Experience Strategy & Design Course
    Advertising Council Australia
    Nov, 2021
    - Sep, 2024
  • Facebook Certified Creative Strategy Professional
    Meta
    Aug, 2021
    - Sep, 2024
  • AWARD School
    Advertising Council Australia
    Jul, 2020
    - Sep, 2024
  • Design A Couture Collection
    Central Saint Martins, University of The Arts London
    Dec, 2017
    - Sep, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jul 2023 - Present
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Business Director
      • Mar 2022 - Jun 2023
    • Senior Account Manager
      • Apr 2021 - Mar 2022

    • Account Manager
      • Feb 2020 - Apr 2021

      - CRM Account Manager - Managing high-budget competitions - Co-developing strategic CX journeys - Running client presentations - Owning delivery of digital campaigns- Testing plans to optimise comms - Developing strong client relationships - Aligning finances and campaigns with marketing objectives Clients: Telstra Plus (loyalty rewards program), Telstra Employer Brand (EVP)

    • Account Executive
      • Sep 2018 - Feb 2020

      - Leading campaign production briefs - Managing client projects, including WIPs, meetings, timelines and estimates. - Supporting workshops and planning for service, marketing and promotional campaigns across data-driven CRM platforms including Salesforce Marketing Cloud. - Leveraging insights from global campaigns results to advise best practice communication frameworks.Client: TelstraChannels: ATT, BTL, TTL

    • Strategy Intern
      • Jun 2018 - Jun 2018

      Working with the Planning Team to discover brand insights and develop skills in brainstorming, brief-creation and consumer research. Evident strengths: Challenge-driven to tell innovative brand stories using traditional and technology-driven media. The Works Sydney: Creative Agency and Experience Agency work Working with the Planning Team to discover brand insights and develop skills in brainstorming, brief-creation and consumer research. Evident strengths: Challenge-driven to tell innovative brand stories using traditional and technology-driven media. The Works Sydney: Creative Agency and Experience Agency work

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Junior Art Director
      • Apr 2017 - Mar 2018

      "Raquel was committed to helping our company grow and was reliable, passionate and driven. She has a team player mind- set and is systematic in her thinking; I regularly received unsolicited praise from customers commending Raquel's outstanding level of service, professionalism and follow-through. Organised and diligent, Raquel is a quick learner.' Customer Relations, Sales and Administration skills demonstrated in various forms on a day-to-day basis. "Raquel was committed to helping our company grow and was reliable, passionate and driven. She has a team player mind- set and is systematic in her thinking; I regularly received unsolicited praise from customers commending Raquel's outstanding level of service, professionalism and follow-through. Organised and diligent, Raquel is a quick learner.' Customer Relations, Sales and Administration skills demonstrated in various forms on a day-to-day basis.

    • Events Director
      • Feb 2017 - Sep 2017
    • Türkiye
    • Software Development
    • Visual Communications Intern
      • Jan 2017 - Mar 2017

      'Raquel worked within the Digital, Marketing, Press and Customer Care teams at the Aje head office. She gained experience in the day to day runnings of the Aje brand and invaluable insight as the brand continues it's launch into international markets. Skills and responsibilities developed include: updating social media platforms such as Pinterest and Tumblr, distribution of online orders, Shopify basics, photo shoot assistance, media research projects and concept building through design moodboards.' Show less

    • Marketing Manager
      • Jun 2016 - Aug 2016

      Raquel worked as Marketing Manager for 'Save The Box' event, in collaboration with the Australian New Zealand Gynaecological Oncology Group (ANZGOG). The event was highly successful and raised over $20 000 for the ANZGOG. Raquel worked as Marketing Manager for 'Save The Box' event, in collaboration with the Australian New Zealand Gynaecological Oncology Group (ANZGOG). The event was highly successful and raised over $20 000 for the ANZGOG.

    • Australia
    • Research Services
    • 1 - 100 Employee
    • Event Producer
      • Jun 2016 - Jul 2016

      Produced the event Go Clubbing for Cancer, in collaboration with Marquee and DJ Tigerlily to raise an intended $2 500 for ANZGOG Produced the event Go Clubbing for Cancer, in collaboration with Marquee and DJ Tigerlily to raise an intended $2 500 for ANZGOG

    • Assistant Art Director
      • May 2015 - May 2015

      Assistant Art Director | 2015 Telstra commercial Production Assistant | 2016 Telstra commercial Assistant Art Director | 2015 Telstra commercial Production Assistant | 2016 Telstra commercial

Education

  • UNSW
    Master of Public Relations and Advertising, Mythology, Storytelling Campaign and Strategic Briefs.
    2017 - 2018
  • Whitehouse Institute of Design
    Bachelor of Design, Creative Direction and Styling
    2015 - 2017

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