Raquel Madrigal

Coca-Cola Account Coordinator at NSB
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Contact Information
us****@****om
(386) 825-5501
Location
CR
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Business Development Foundations
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Mentoring Others
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Strategic Thinking
    LinkedIn
    May, 2020
    - Oct, 2024
  • Soft Skills
    Instituto de Estudios Empresariales de España
    Oct, 2014
    - Oct, 2024
  • Food Handling Professional
    INA
    Jan, 2012
    - Oct, 2024

Experience

  • NSB
    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Coca-Cola Account Coordinator
      • Jan 2022 - Present

      Design, coordinate and implement internal communication strategies for Coca-Cola Central and North Zone (Mexico, Central America, Caribbean, Colombia, Ecuador and Peru). Design and manage all the internal communications needs for the different departments, across the regional internal channels. Event design and coordination for Corporate and Brands Deploy brand communication campaigns locally and regionally. Data and metrics analysis Design, coordinate and implement internal communication strategies for Coca-Cola Central and North Zone (Mexico, Central America, Caribbean, Colombia, Ecuador and Peru). Design and manage all the internal communications needs for the different departments, across the regional internal channels. Event design and coordination for Corporate and Brands Deploy brand communication campaigns locally and regionally. Data and metrics analysis

  • RepComm
    • Guatemala
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Communication Consultant (Uber and Uber Eats account)
      • Apr 2020 - Dec 2021

      Coordinate the regional PR team for the Uber and Uber Eats account in Central America. Oversee all the PR efforts for the account regionally. Design and launch cross channel PR Campaigns. Crisis control and takeover. PR Stunts for other key accounts. Coordinate the regional PR team for the Uber and Uber Eats account in Central America. Oversee all the PR efforts for the account regionally. Design and launch cross channel PR Campaigns. Crisis control and takeover. PR Stunts for other key accounts.

  • RMC
    • Costa Rica, Guatemala, El Salvador
    • Communication Consultant
      • Jan 2015 - Apr 2021

      Tailor-made solutions to a variety of clients in Communication Strategies, Business Development and Entrepreneurship. Clients: IEE Leadership School, Montealto School, Aromo Family Business Consulting Group, Fundes Costa Rica, Acciones Eficaces El Salvador. Tailor-made solutions to a variety of clients in Communication Strategies, Business Development and Entrepreneurship. Clients: IEE Leadership School, Montealto School, Aromo Family Business Consulting Group, Fundes Costa Rica, Acciones Eficaces El Salvador.

  • En-Comunicación
    • Costa Rica
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communication Consultant
      • Feb 2017 - Jan 2020

      Communications Senior Consultant for Uber & Uber Eats Costa Rica Communications Leader for Partido Integración Nacional PR Account Leader for OLX Costa Rica Strategic Planning Marketing Strategies Stakeholders and press relations strategies Research and data analysis Preparation and review of public and private offers, negotiations and quotations. Communications Senior Consultant for Uber & Uber Eats Costa Rica Communications Leader for Partido Integración Nacional PR Account Leader for OLX Costa Rica Strategic Planning Marketing Strategies Stakeholders and press relations strategies Research and data analysis Preparation and review of public and private offers, negotiations and quotations.

  • Academia de Alta Cocina Guaitil Non-Profit Organization
    • San José
    • Senior Marketing Manager
      • Mar 2015 - Sep 2017

      Business development consultant Implementation of the strategic business plan Research and market analysis Relationship with stakeholders Marketing strategies Oversee of the corporate branding redesing project Business development consultant Implementation of the strategic business plan Research and market analysis Relationship with stakeholders Marketing strategies Oversee of the corporate branding redesing project

  • Naans & Curries and California Meals on Wheels
    • santa ana, costa rica
    • Manager
      • May 2013 - Jan 2015

      Leader of the development of the new venture ($100.000 investment projects) Marketing strategies Market research and analysis Fulfillment in general management upon Company’s needs Customer service Negotiations with stakeholders and suppliers Leader of the development of the new venture ($100.000 investment projects) Marketing strategies Market research and analysis Fulfillment in general management upon Company’s needs Customer service Negotiations with stakeholders and suppliers

  • ADEC
    • san josé, costa rica
    • Food and Beverage Manager
      • Sep 2011 - Nov 2012

      Leader of the implementation of the new school cafeteria Manage and control of the monthly budget Purchases and negotiation with suppliers Recruitment and team management Leader of the implementation of the new school cafeteria Manage and control of the monthly budget Purchases and negotiation with suppliers Recruitment and team management

  • Chang Díaz y Asociados
    • San José, Costa Rica
    • Assistant Administrator
      • May 2011 - Sep 2011

      Responsible for accounts receivable and accounts payable. President’s company personal assistant Schedule coordination for the board of directors Property and resources managing and administration Responsible for accounts receivable and accounts payable. President’s company personal assistant Schedule coordination for the board of directors Property and resources managing and administration

  • Almendras Catering Service
    • San José, Costa Ricas
    • Assistant Administrator
      • Feb 2010 - Sep 2010

      Responsible for preparing and coordinating customers work orders and budgets. Responsible for administrative and marketing tasks Responsible for preparing and coordinating customers work orders and budgets. Responsible for administrative and marketing tasks

Education

  • EUDE Business School
    Master, Dirección Comercial y Marketing
    2020 - 2021
  • edX
    Entrepreneurship in Emerging Economies, Harvard Business School Online Course
    2020 - 2020
  • Universidad Latina de Costa Rica
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2009 - 2013
  • Universidad Latina de Costa Rica
    Associate's degree, Restaurant, Culinary, and Catering Management/Manager
    2007 - 2009
  • Colegio Iribó
    High School, Basic High School program
    2001 - 2005

Community

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