Experience

Becklar

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Marketing Manager

  • Jan 2023 - Present



Nomadix

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Brand Marketing/Head of Marketing

  • Mar 2022 - Aug 2022

  Develops the brand strategy, marketing campaigns to drive brand affinity, and promote returning customers and strengthen brand awareness consistently across all channels and marketing efforts. • Establish and drive Go-To-Market campaigns, Brand Activation, and Product Marketing. • Provide direction with relevant objectives and KPIs. Remove roadblocks, solve issues and provide strategic direction. • Manage and optimize Marketing budget • Develop, plan, and implement public relations strategies • Responsible for creating a content strategy • Manage marketing calendars and marketing planning process and disseminate across teams accordingly. • Responsible for building Ambassadors’ program to grow brand awareness and promote content engagement • Develop and manage partnerships across the organization, such as significant branding/marketing initiatives and co-brand partnerships’ announcements/messaging. • Manage critical business services such as photo shoots, content planning, email calendar, social direction, and initiatives and events (launches) • Ideate the email concept based on data, product priorities, and lifecycle and strategize with the E-commerce team



Escalade Sports

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Marketing/Creative Director

  • Mar 2021 - Mar 2022

  Direct development and execution of Team Sports and Recreation Sports marketing and demand creation strategies and initiatives. Direct the end-to-end brand planning roadmap and drive creative excellence across brand marketing and creative projects. •Develop strategic Go to market plans for Team Sports and Recreation brands and categories •Understanding the current customer as well as the aspirational, targeted customer •Identifying business opportunities by understanding the market, our production capabilities, and how those opportunities are presented to our customers •Create and maintain engaging product and marketing content for ecommerce websites, digital advertising, social media, and other consumer publications •Aligning various team functions: product design, development, creative, messaging, visual, social, web, with a clear vision for the direction of the brands •Direct graphic designers and photographers in developing images, videos, and graphics, for ecommerce and social media websites •Work collaboratively with Ecom to make brand and product come to life through compelling brand, category and key product marketing activation



prAna

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Sr Brand Marketing Manager

  • Sep 2016 - May 2020

  Develop and implement annual brand marketing go to market campaign strategy, including how to further deepen brand values through events marketing, digital marketing, strategic partnership, and print. Manage marketing programs for core and major accounts to drive significant sales and traffic and promote prAna brand awareness. • Strategize with ecommerce, and creative to develop relevant and impactful cross-channel seasonal messaging and marketing programs. • Oversee operational and logistical support of major domestic and international tradeshows booth. Ensure a superb brand experience. Project manage signage, marketing materials, and general VM for tradeshows. • Anticipate future trends and develop out-front strategy toward the forward-looking evolution of the brand. • Provide brand update, GTM overview, and seasonal direction to sales reps at domestic and international sales meetings. • Manage the brand Ambassador Program. Establish annual plans for each ambassador. Ensure each ambassador is meeting contractual responsibilities and accurately representing the brand. • Partner with International sales team and distributors to develop and execute on marketing plans that drive sales and increase brand awareness in targeted international markets. • Manage International PR team to align brand marketing strategies.



Amer Sports

• Finland
• Retail
• 700 & Above Employee

• POP Marketing Manager ASA - Wholesale

  • May 2013 - Sep 2016

  Developed and executed Amer Sports brands’ in-store marketing programs, ensuring in-store tools, processes and timelines were executed effectively and implemented across the Americas. Managed direct reports in the planning, development, and implementation of in-store marketing programs determining overall priorities, goals, and messaging. Managed budgets and ensured monthly budget actualization stayed within established annual budgets.• Interpreted financial data and created necessary tracking tools to monitor the ROI of in-store programs for the Americas.• Managed design firms, agencies and vendors on projects and programs.• Built strong relationships with retailers to engage new and existing customers.• Developed and executed shop in shop programs creating layouts, designs, merchandise and budgets.• Effectively managed and prioritized multiple projects to meet deliverable dates.• Partnered with internal marketing teams (events, PR, etc.) to promote and elevate multi-channel marketing efforts where possible and relevant.• Partnered with the creative services team ensuring in-store collateral and event materials were appropriately integrated into brand communications and delivered on schedule.

• Trade Marketing Manager

  • Oct 2008 - May 2013

  Drove creation, planning, and execution of all trade shows for Amer Sports, Salomon, Suunto and Atomic brands, coordinated with exhibit company’s commercial and , brand managers and marketing director on layout. Maintained show marketing budgets for shows and managed the planning and execution of all ASWO dealer launches and sales meetings.• Executed sell-in and trade marketing programs and materials.• Ensured Amer Sports brands were always presented to trade and consumers within brand equity guidelines.• Collaborated with brand marketing functions and continually looked for synergies, scale and cost savings across sell-in, trade show and dealer plans.• Executed US sell through programs including Co-Op retail marketing programs.• Recognized as Employee of the Year 2012 and nominated for Employee of the Year in 2014.



AOL

• United States
• Software Development
• 700 & Above Employee

• Rewards and Recognition Program Manager

  • Mar 1998 - Dec 2006

  Rewards and Recognition Program Manager Event Coordination: Oversaw planning and logistics for multiple volunteer and charity events, leadership outings, monthly recognition luncheons, and several off-site employee activities including holiday parties, company talent shows, sporting events, and community involvement. Corporate Program Manager Lead for incentive programs impacting over 4000 employees. • Developed and implemented effective Rewards and Recognition programs on performance, attendance, attrition, and employee morale that improved Employee Satisfaction Index scores from 65% to 86%. • Implemented incentive programs adapted companywide lowering attrition from 125% to 85% for the Ogden site • Drove weekly and monthly events, activities, and contests for employees and senior leadership with an ROI of 30-50% increase in performance and productivity. • Established site and departments budgets, successfully found ways of increasing performance and staying within the allotted budget. Managed, tracked, and administered budgets over $600K. Coach / Supervisor Coached and led a team of 25-30 sales agents to exceed sales performance goals. Managed team productivity and performance ensuring alignment with expectations including monitoring, coaching, counseling, training and identifying additional skills needed to better the team. Interviewed and hired agents. Recognized as Coach of the Month.