Associate Director of Programmatic Retail

• Apr 2022 - Present

Addressable Activation Manager

• Sep 2021 - Apr 2022

Amazon Programmatic Strategist

• Sep 2019 - Sep 2021

Digital Media Supervisor

• Mar 2017 - Sep 2019

Media Coordinator

• Sep 2016 - Feb 2017

Working in the Media Department at Infinity Marketing holds a lot of responsibilities, while giving lots of room for growth and opportunities. My role consists of working with the client to discover the needs of their brand, provide recommendations and implement strategy within both traditional and digital media. My eight years of Information Technology background has created a fast acceleration and growth of knowledge in the digital field at the company. Listed below are some of the objectives I handle on my account.• Maintain and provide recommendations for optimizing Google Adwords campaigns, while providing weekly and monthly insights for the clients.• Forecast and provide estimated budgets for digital display and/or pre-roll video campaigns based on target audience, geo-location and medium used within platforms such as Trade Desk, Facebook, Instagram and Twitter.• Conduct thorough research to locate opportunities for outdoor billboard placement, spot radio, live endorsements, digital and paid social campaigns. • Create and present detailed PowerPoints and proposals to recommend the traditional or digital tactic that will optimize each campaign. • Implement the strategies by keeping in constant communication and acting as the liaison between the vendors and client. I work closely and have built a rapport with many vendors to conduct negotiations and place spots radio buys, outdoor billboards and DJ contracts. • Throughout the campaign, I work as quality control to ensure that all creative has been posted correctly and is running efficiently if implemented by vendors (outdoor billboard installations, radio spots, etc.). • At the end of each campaign, I provide granular data displaying the outcome based on platform metrics (number of impressions, clicks, video completion rate, CTR, etc.) and provide recommendations for future campaigns.

Media Assistant

• Jan 2016 - Sep 2016

Marketing/Social Media Admin.

• Sep 2014 - Feb 2016

• Produce blog articles, press releases, email blasts, and social media content for five of our clients, including our largest account.• Utilize keywords and unique, relevant information throughout the content I write based on the SEO data analyzed for each client individually.• Place the content into production using project and social media platforms including, but not limited to, Wordpress, Mailchimp, Facebook, Twitter and Hootsuite. • Produce blog articles, press releases, email blasts, and social media content for five of our clients, including our largest account.• Utilize keywords and unique, relevant information throughout the content I write based on the SEO data analyzed for each client individually.• Place the content into production using project and social media platforms including, but not limited to, Wordpress, Mailchimp, Facebook, Twitter and Hootsuite.

IT Service Desk Specialist

• Jun 2013 - Jan 2016

• Assist internal employees with troubleshooting and resolving any hardware or software computer related problems including networking, telecom, virtual machines, and internal/external application errors.• Communicate with third-party vendors to resolve critical application errors.• Document detailed customer information and work logs for each incident or problem reported.• Work on the IT Service Desk Branding sub-team to help coordinate promotional events to bring positive awareness to our Service Desk.• Assist in developing strategies, marketing plans, and communication content for the Branding team.• Attend promotional events and talk with employees about the benefits of utilizing the IT Service Desk.• Work on the Customer Engagement sub-team assisting with writing business analyst requirements for new applications.

Customer Service Representative

• Jun 2011 - Jun 2013

• Answer policyholder phone calls to assist them with policy changes, questions and endorsements.• Document detailed representative and call information into an internal application.• Submit state forms, create documents and fax/mail documents to the customer, company or agent that is requesting the information.• Attend quarterly team meetings to discuss metrics, goals, objectives and team improvements.• Created laminated desk poster in Adobe Photoshop for the team members to be reminded of team objectives.

Promotions Intern

• Jan 2015 - Sep 2015

Volunteering in 2014 for the first ever Fashion Meets Music Festival as an assistant to the VIP tent turned into an internship in 2015 when I was offered a position on the promotional team for the 2015 festival. • I worked alongside the Promotional Coordinator and Promotions team to find and attend new events to gain a following and promote the Festival in the Cleveland, Ohio area. Volunteering in 2014 for the first ever Fashion Meets Music Festival as an assistant to the VIP tent turned into an internship in 2015 when I was offered a position on the promotional team for the 2015 festival. • I worked alongside the Promotional Coordinator and Promotions team to find and attend new events to gain a following and promote the Festival in the Cleveland, Ohio area.

Geek Squad CIA

• Jul 2007 - Jun 2011

• Troubleshoot hardware and software related computer problems including malware removal, hardware replacement, software installations and computer maintenance. • Talk with customers face to face and over the phone to answer any questions about Geek Squad's services, computer repairs or common questions.• Assist the sales floor with selling or up-selling computers, accessories and services.• Complete paperwork with machine and customer information for each computer and product that is checked into our precinct for repair.• Enter customer, warranty and product information into an internal application to track the progress and location of the product.