Raphael Hodé

CEO, Design Director at nowthen
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Contact Information
us****@****om
(386) 825-5501
Location
Tokyo, Tokyo, Japan, JP
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Japonais Limited working proficiency

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Bio

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Experience

    • Technology, Information and Internet
    • CEO, Design Director
      • Jan 2023 - Present

      nowthen is a strategic design studio based in Tokyo, helping organizations turn their vision for tomorrow into meaningful products and services. We mix design and strategy to take you from 0 to 1. nowthen is a strategic design studio based in Tokyo, helping organizations turn their vision for tomorrow into meaningful products and services. We mix design and strategy to take you from 0 to 1.

    • Japan
    • Consumer Services
    • Co-founder, CEO
      • Aug 2021 - Present

      On a mission to make sustainable living the new mainstream. On a mission to make sustainable living the new mainstream.

    • Japan
    • Design Services
    • Freelance Strategic Designer
      • Jun 2021 - Mar 2023

      Strategic designer with a passion for social innovation, and a combined 10 years of experience in design and strategy. I support innovative teams with multidisciplinary consulting across product & service design, UX, business design, and strategy. I also provide coaching and mentorship to busy founders and overwhelmed product teams who need an extra set of eyes on their design challenges. Strategic designer with a passion for social innovation, and a combined 10 years of experience in design and strategy. I support innovative teams with multidisciplinary consulting across product & service design, UX, business design, and strategy. I also provide coaching and mentorship to busy founders and overwhelmed product teams who need an extra set of eyes on their design challenges.

    • Belgium
    • Computer Networking Products
    • 1 - 100 Employee
    • Lead Designer
      • Jun 2019 - Jun 2021

      Leading projects of high complexity and uncertainty for clients from a wide range of industries, working with multi-disciplinary teams distributed across timezones. In addition to client work, I’ve been actively involved in growing the team, shaping the studio strategy, business development efforts, challenging our methodologies, and pushing our thinking around design.

    • Senior Experience Designer
      • Jul 2016 - Jun 2019

      Pitching, planning, and conducting Digital Design, Service Design, research, and future vision projects. My responsibilities were to tailor process and methodology to the challenge at hand, drive the strategy of the project, handle the client relationship, work with teams to define the necessary outcomes, and deliver high-quality design deliverables.In more detail:- Writing and presenting proposals, budgets, and plannings- Managing projects to make the best of talents, budgets, and timings- Scoping, planning, and conducting qualitative design research in different parts of the world (including interviews, service safaris, participatory research, desk research, heuristic analysis of digital touch-points)- Facilitating strategic and creative workshops with clients and stakeholders- Mapping of user journeys and service blueprints- Definition of value propositions, future visions, service concepts, business models, and design strategies- Creation of digital prototypes, wireframes, UX principles, and UI kits- Mentoring junior designers and interns Show less

    • Experience Designer
      • Mar 2015 - Jun 2016

      I joined the Tokyo office of Designit as one of the first designers, to deliver Service Design, UX, and design education projects for large Japanese companies. I’ve also been in charge of conducting marketing activities to position Designit in the local market, including a 2-year partnership with WIRED magazine.

    • France
    • Advertising Services
    • 500 - 600 Employee
    • Strategist
      • May 2014 - Dec 2014

      In addition to brand and digital planning tasks, I participated in the development of service design and business innovation activities at the agency. Clients included Lacoste, SkyTeam, Danone, Accor, Disneyland Paris and new business competitions. In addition to brand and digital planning tasks, I participated in the development of service design and business innovation activities at the agency. Clients included Lacoste, SkyTeam, Danone, Accor, Disneyland Paris and new business competitions.

    • Advertising Services
    • 300 - 400 Employee
    • Strategic Planner
      • Jun 2011 - Jun 2014

      Developed brand, communication and digital strategies for global brands and experimented new ways of working internally and with clients to foster service ideas. Clients included brands from Unilever, Match.com, Coty International, Accor, SNCF. Developed brand, communication and digital strategies for global brands and experimented new ways of working internally and with clients to foster service ideas. Clients included brands from Unilever, Match.com, Coty International, Accor, SNCF.

    • France
    • Education Management
    • 700 & Above Employee
    • Lecturer
      • Sep 2012 - Dec 2013

      For two semesters I taught a class to post-graduate students in communication/marketing entitled "Digital at the service of brands strategies". For two semesters I taught a class to post-graduate students in communication/marketing entitled "Digital at the service of brands strategies".

    • France
    • Advertising Services
    • 100 - 200 Employee
    • Strategic Planning Intern
      • Feb 2011 - Sep 2011
    • Strategic Planning Intern
      • May 2010 - Aug 2010

Education

  • Sup de Pub - Groupe INSEEC
    Master, Brand Strategy & Digital Marketing
    2007 - 2011

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