Experience

La Côte International School Aubonne

• Switzerland
• Education Administration Programs
• 1 - 100 Employee

• Marketing & Sales

  • Jul 2021 - Present



Rude Cycling

• Co-Founder

  • Sep 2019 - Mar 2022

  • Launched and ran a premium road cycling apparel brand • Launched and ran a premium road cycling apparel brand



International Esports Federation

• South Korea
• Spectator Sports
• 1 - 100 Employee

• Marketing & Commercial Consultant

  • Oct 2020 - Sep 2021

  • Building new business opportunities with international brands and organisations• Opening up discussions, pitching and creating decks to present with IeSF President• Developing sales & marketing strategy with outline of budget and yearly spend• Liaising with IESF President to develop relationships with Sports Sim games and global event organisers• Working on brand development, content creation and story-telling narratives • Building new business opportunities with international brands and organisations• Opening up discussions, pitching and creating decks to present with IeSF President• Developing sales & marketing strategy with outline of budget and yearly spend• Liaising with IESF President to develop relationships with Sports Sim games and global event organisers• Working on brand development, content creation and story-telling narratives



UEFA

• Switzerland
• Spectator Sports
• 700 & Above Employee

• Hospitality Sales & Marketing Specialist

  • May 2019 - Aug 2021

  • Definition of EURO 2020 Hospitality sales marketing & digital strategy, campaign creation and managing marketing budget• Managing, creating and monitoring all global campaigns and content for social media (Facebook, Twitter, LinkedIn & YouTube), email• Responsible for end-to-end campaign planning, briefs, launch and tracking for on and offline marketing campaigns• Liaising with National Associations to outline and assist them in promoting their Hospitality programmes• Engaging with CRM, reviewing target audiences and refining content messaging adapted to audience• Utilizing omnichannel promotional advertisement (Google Ads, Search & Display, Facebook Ads, LinkedIn Ads, Gmail, Programmatic) to increase digital visibility and online conversionscampaigns, website and offline marketing (airports, LED boards, matchday programmes, giant screens)• Overseeing Official Hospitality brand and ensuring consistent use across all events, platforms and sales agents• Leading relationships with social media platforms and official third-party commercial arms• Appointed and managing all external agency relationships for the creation of visual content and delivery of paid promotions• Supervising Hospitality Marketing Coordinator and Hospitality Marketing Assistant



SportAccord

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Marketing & Sales Manager

  • Jul 2015 - Apr 2019

  • Creation of yearly marketing and digital strategy and management of marketing budget • Managed and executed all on and offline marketing campaigns: briefs, timelines, budgets and associated tracking• Managing, creating and monitoring content for all social media platforms, website, email campaigns & reporting analytics for SportAccord and IF Forum events. • Daily CRM management, utilizing marketing automation, creating customer journey pathways and defining different stakeholder audiences • Liaising and collaborating with Design agency to create all sales, marketing & communication materials• Overseeing branding and visual identity for all SportAccord and IF Forum events• Coordinating with international media partners for delivery of rights and benefits year on year • Creation of Google Adwords campaigns and SEO implementation



GAISF

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Marketing & Communications Manager

  • Nov 2013 - Jul 2015

  • Created content strategy and design of visuals for all multi-sport games social channels. As well as developing content for brochures and corporate presentations.• Managed all corporate and multisport event communications.• Oversaw GAISF brand and ensured consistent use across all our events, platforms and use by all international sport federations.• Led a team of 4 employees responsible for brand, digital, TV & Broadcast, PR and Video• Developed concept for new sports TV show in partnership with EURONEWS. Account managed 40 international sport federations, built a robust content plan for 18 episodes of the show. • Created concept for a new website, fully oversaw its implementation, rollout and ongoing developments.• Oversaw brand, press, media and communication activations for all SportAccord events.



International Olympic Committee – IOC

• Switzerland
• Spectator Sports
• 700 & Above Employee

• Project Assistant Television & Marketing Services

  • Apr 2013 - Jul 2013

  • Coordinated the creation of promotional campaigns for the Sochi Olympic Games• Ensured consistent use of brand across all promotional content created• Liaised with event sponsors for storyboards, narratives and finalising production• Liaised with all winter sport International Federations and production agency to collect information on athletes for promotional films.• Provided support to the filming agency and helped developed the production storyboards. • Coordinated the creation of promotional campaigns for the Sochi Olympic Games• Ensured consistent use of brand across all promotional content created• Liaised with event sponsors for storyboards, narratives and finalising production• Liaised with all winter sport International Federations and production agency to collect information on athletes for promotional films.• Provided support to the filming agency and helped developed the production storyboards.



Academic Work

• Sweden
• Staffing and Recruiting
• 700 & Above Employee

• Key Project & Account Manager

  • Dec 2009 - Nov 2012

  • Established a portfolio of over 30 international companies. Managed client relationships, obtained large sales volumes and surpassed monthly variable bonus objectives• CRM management, client follow-up and scoring, pipeline follow-up and marketing automation• Developed content for social media, young ambassador programs and university marketing• Implemented and managed the social media platform and newsletters to increase brand visibility and client awareness• Managed the Academic Work ambassador program to promote young professional employment throughout Swiss universities.• Developed a university marketing project to pitch Academic Work’s services, meet new clients and address more students to raise visibility of the brand



InterSoccer

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Event Operations Assistant & Coach

  • Jun 2009 - Dec 2009

  - Led weekly camps and courses for children ages 4-15 in groups of 20.- Organised events at schools, fairs and expatriate meetings to promote InterSoccer’s services.- Planned and supervised coaching schedules for a team of 9 coaches.- Prepared coaching guidelines, dealt with customer inquiries and organised new events for children.e visibility and registrations. - Led weekly camps and courses for children ages 4-15 in groups of 20.- Organised events at schools, fairs and expatriate meetings to promote InterSoccer’s services.- Planned and supervised coaching schedules for a team of 9 coaches.- Prepared coaching guidelines, dealt with customer inquiries and organised new events for children.e visibility and registrations.



York University

• Canada
• Higher Education
• 700 & Above Employee

• Competitions Planner

  • 2006 - 2009

  - Managed inter college sport tournaments during Fall & Winter semesters.- Planned venues and volunteers to assist throughout the seasons.- Communicated and advertised events in order to attract more students to participate and attend. - Managed inter college sport tournaments during Fall & Winter semesters.- Planned venues and volunteers to assist throughout the seasons.- Communicated and advertised events in order to attract more students to participate and attend.