Experience

ATA Distributors Pty Ltd

• Australia
• Wholesale
• 1 - 100 Employee

• Marketing & Pricing Specialist

  • Nov 2020 - Present

  Key Objectives:- To meet company gross profit targets, while supporting the ability of all branches to reach their own sales targets through different strategies & projects.- Develop and deliver the marketing strategy for the company in line with company objectives. This includes but not limited to new product rollouts, event management, sales promotions, key supplier engagement.- Use experience, data and analytics to drive better decision making with regard to our product range and sell prices, ensuring we have the right mix of products while, at the same time, protecting and increasing our profit margins.

• Marketing Specialist

  • Dec 2019 - Nov 2020

• Marketing Coordinator

  • Jan 2018 - Dec 2019

  Marketing & Advertising •Creation of monthly newsletters •CRM list segmentation •Website maintenance •Development and execution of social media plan •SEO management •Brand management o Roll out of products o Creation and coordination of collateral o Generate brand awareness •Intranet management •Coordinate the creation of marketing collateral •Management of video content •Exhibition & event managementData & Analysis •Tracking and analysis of data •Identifying key accounts and opportunities •Distribution of sales leads •Data Mining through online tools (CRM) •Bench-marking •Conduct continuous analysis of competitive environment and market trends •Accurate development of timely monthly performance reporting Stakeholder Management •Build professional and effective relationships with suppliers and external stakeholders •Maintain effective internal communication to ensure all departments are aware of marketing initiatives



Federation University Australia

• Australia
• Higher Education
• 700 & Above Employee

• Marketing & School Engagement Officer

  • Oct 2016 - Jan 2018

  Marketing and Advertising • Consult and Liaise with faculties to determine marketing needs • Implement and support marketing strategies to meet goals • Develop promotional materials, in support to upcoming events and student/school visits • Develop and coordinated marketing campaigns for university programs • Develop and update web-content in relation to FedUni’s website to ensure information is correct and at a high standard. • Offer advice and support the advertising schedules and liaise with advertising agencies to design and place advertisements • Execute and manage the Social Media plan through the various platforms. (Facebook, Instagram, Twitter and LinkedIn) Event Management • Event planning and management of internal and external university events such as Open Day, Info Day, experience days, Farmworld and the highly successful FedGen Next. • Facilitated and supported the planning, organisation, advertising and delivery of activities that promote Faculty and University programs, such as campus tours, open/info Days, information sessions and on and off campus presentations. • Facilitated and supported international campus visits from sister cities from China and Japan to increase FedUni’s course awareness. Project Management and Administration • Developed and implemented FedUni’s Gippsland marketing project management board using agile methodologies. • Management and tracking of budgets for allocated events • End to end planning and coordination of events from initial stakeholder engagement to event analysis • Development of post event reporting templates used by both the Marketing and School Engagement teams Stakeholder Engagement • Planned and engaged in stakeholder activities that promote faculty programs, such as careers advisor meetings, professional development sessions and school visits. • Liaised with external stakeholders to organise and support international visit to the campus by Latrobe City’s sister cities based in China and Japan



Latrobe City Council

• Australia
• Government Administration
• 200 - 300 Employee

• Perfomance and Innovation Officer

  • Feb 2016 - Sep 2016

  Performance •Provide general support and guidance to the organisation in relation to the core values and services •Work with internal stakeholders to identify areas where values add can be implemented to help streamline process. •Facilitate and support 4 year business planning with various business units across the organisation. •Appointed Project Officer for Value Stream Mapping workshops – lean process improvement • Project Officer for development and implementation of the organisation online individual performance system. • Agile business planning • Project Lead for the internal strategies and plans audit • HR Software integration Corporate Reporting • Facilitated and administered the Integrated Performance reporting software within Latrobe City Council. • Report against allocated performance actions on a monthly basis. Research and Analysis •Cleansed various data sources into a flat file template to allow easy data manipulation for analysis •Internal Team Re-branding •Liaised with local and state sporting organisations to gather data to support the recreation needs matrix, to identify which recreation reserves need funding based on present and future participation rates and current conditions.



Sportsland Traralgon

• Customer Service

  • Dec 2014 - Feb 2016

  •Customer Service •Managerial Duties oOverseeing operations oLead a team of 4, during the companies busiest working day oHandling customer issues •Marketing oSocial Media Creation oMerchandising •General Banking Duties •Administrative duties •Stock Ordering oHandling accounts exceeding $50,000 per quarter oAnalysing market trends and ordering stock accordingly •General Cleaning Duties •Customer Service •Managerial Duties oOverseeing operations oLead a team of 4, during the companies busiest working day oHandling customer issues •Marketing oSocial Media Creation oMerchandising •General Banking Duties •Administrative duties •Stock Ordering oHandling accounts exceeding $50,000 per quarter oAnalysing market trends and ordering stock accordingly •General Cleaning Duties