Experience

La Côte International School Aubonne

• Switzerland
• Education Administration Programs
• 1 - 100 Employee

• Director of Marketing & Admissions

  • Jul 2021 - Present



Rude Cycling

• Lausanne, Vaud, Switzerland

• Co-Founder

  • Sep 2019 - Mar 2022

  Launched a Road Cycling Apparel brand in Switzerland. The concept was to offer limited edition collections on a seasonal basis voted for by our community. These pieces were created in collaboration with different cyclists, cycling teams or local businesses. Launched a Road Cycling Apparel brand in Switzerland. The concept was to offer limited edition collections on a seasonal basis voted for by our community. These pieces were created in collaboration with different cyclists, cycling teams or local businesses.



International Esports Federation

• South Korea
• Spectator Sports
• 1 - 100 Employee

• Marketing & Commercial Consultant

  • Oct 2020 - Sep 2021

  • Building new business opportunities with international brands and organisations • Opening up discussions, pitching and creating decks to present with IeSF President • Developing sales & marketing strategy with outline of budget and yearly spend • Liaising with IESF President to develop relationships with Sports Sim games and global event organisers • Working on brand development, content creation and story-telling narratives • Building new business opportunities with international brands and organisations • Opening up discussions, pitching and creating decks to present with IeSF President • Developing sales & marketing strategy with outline of budget and yearly spend • Liaising with IESF President to develop relationships with Sports Sim games and global event organisers • Working on brand development, content creation and story-telling narratives



UEFA

• Switzerland
• Spectator Sports
• 700 & Above Employee

• Hospitality Sales & Marketing Specialist

  • May 2019 - Aug 2021

  • Definition of EURO 2020 Hospitality sales marketing & digital strategy, campaign creation and managing marketing budget • Managing, creating and monitoring all global campaigns and content for social media (Facebook, Twitter, LinkedIn & YouTube), email • Responsible for end-to-end campaign planning, briefs, launch and tracking for on and offline marketing campaigns • Liaising with National Associations to outline and assist them in promoting their Hospitality programmes • Engaging with CRM, reviewing target audiences and refining content messaging adapted to audience • Utilizing omnichannel promotional advertisement (Google Ads, Search & Display, Facebook Ads, LinkedIn Ads, Gmail, Programmatic) to increase digital visibility and online conversions campaigns, website and offline marketing (airports, LED boards, matchday programmes, giant screens) • Overseeing Official Hospitality brand and ensuring consistent use across all events, platforms and sales agents • Leading relationships with social media platforms and official third-party commercial arms • Appointed and managing all external agency relationships for the creation of visual content and delivery of paid promotions • Supervising Hospitality Marketing Coordinator and Hospitality Marketing Assistant



SportAccord

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jul 2015 - Apr 2019

  • Creation of yearly marketing and digital strategy and management of marketing budget • Managed and executed all on and offline marketing campaigns: briefs, timelines, budgets and associated tracking • Managing, creating and monitoring content for all social media platforms, website, email campaigns & reporting analytics for SportAccord and IF Forum events. • Daily CRM management, utilizing marketing automation, creating customer journey pathways and defining different stakeholder audiences • Liaising and collaborating with Design agency to create all sales, marketing & communication materials • Overseeing branding and visual identity for all SportAccord and IF Forum events • Coordinating with international media partners for delivery of rights and benefits year on year • Creation of Google Adwords campaigns and SEO implementation



GAISF

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Marketing & Communications Manager

  • Nov 2013 - Jul 2015

  • Created content strategy and design of visuals for all multi-sport games social channels. As well as developing content for brochures and corporate presentations. • Managed all corporate and multisport event communications. • Oversaw GAISF brand and ensured consistent use across all our events, platforms and use by all international sport federations. • Led a team of 4 employees responsible for brand, digital, TV & Broadcast, PR and Video • Developed concept for new sports TV show in partnership with EURONEWS. Account managed 40 international sport federations, built a robust content plan for 18 episodes of the show. • Created concept for a new website, fully oversaw its implementation, rollout and ongoing developments. • Oversaw brand, press, media and communication activations for all SportAccord events.



International Olympic Committee – IOC

• Switzerland
• Spectator Sports
• 700 & Above Employee

• Project Assistant Television & Marketing Services

  • Jan 2013 - Sep 2013

  • Coordinated the creation of promotional campaigns for the Sochi Olympic Games • Ensured consistent use of brand across all promotional content created • Liaised with event sponsors for storyboards, narratives and finalising production • Liaised with all winter sport International Federations and production agency to collect information on athletes for promotional films. • Provided support to the filming agency and helped developed the production storyboards. • Coordinated the creation of promotional campaigns for the Sochi Olympic Games • Ensured consistent use of brand across all promotional content created • Liaised with event sponsors for storyboards, narratives and finalising production • Liaised with all winter sport International Federations and production agency to collect information on athletes for promotional films. • Provided support to the filming agency and helped developed the production storyboards.



Academic Work

• Sweden
• Staffing and Recruiting
• 700 & Above Employee

• Key Project & Account Manager

  • Dec 2009 - Nov 2012

  • Established a portfolio of over 30 international companies. Managed client relationships, obtained large sales volumes and surpassed monthly variable bonus objectives • CRM management, client follow-up and scoring, pipeline follow-up and marketing automation • Developed content for social media, young ambassador programs and university marketing • Implemented and managed the social media platform and newsletters to increase brand visibility and client awareness • Managed the Academic Work ambassador program to promote young professional employment throughout Swiss universities. • Developed a university marketing project to pitch Academic Work’s services, meet new clients and address more students to raise visibility of the brand



InterSoccer

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Event Operations Assistant & Coach

  • Jun 2009 - Dec 2009

  - Led weekly camps and courses for children ages 4-15 in groups of 20. - Organised events at schools, fairs and expatriate meetings to promote InterSoccer’s services. - Planned and supervised coaching schedules for a team of 9 coaches. - Prepared coaching guidelines, dealt with customer inquiries and organised new events for children.e visibility and registrations. - Led weekly camps and courses for children ages 4-15 in groups of 20. - Organised events at schools, fairs and expatriate meetings to promote InterSoccer’s services. - Planned and supervised coaching schedules for a team of 9 coaches. - Prepared coaching guidelines, dealt with customer inquiries and organised new events for children.e visibility and registrations.



York University

• Canada
• Higher Education
• 700 & Above Employee

• Competitions Planner

  • 2006 - 2009

  - Managed inter college sport tournaments during Fall & Winter semesters. - Planned venues and volunteers to assist throughout the seasons. - Communicated and advertised events in order to attract more students to participate and attend. - Managed inter college sport tournaments during Fall & Winter semesters. - Planned venues and volunteers to assist throughout the seasons. - Communicated and advertised events in order to attract more students to participate and attend.