Rapat Lertwattananonth

Alliances Coordinator at Esso (Thailand) Public Co Ltd
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Chatuchak, Bangkok City, Thailand, TH

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Thailand
    • Oil and Gas
    • 1 - 100 Employee
    • Alliances Coordinator
      • Jun 2022 - Present

    • Thailand
    • Oil and Gas
    • 200 - 300 Employee
    • Head of Commercial Area
      • Jan 2020 - Jun 2022

      I take responsibilities as a Marketer in Max Mart (convenience store) and commercial area in PT oil station. - Develop personalized marketing and sales plan also closely monitor sales report to apply promotion day by day during Covid -19. - Design and manage communications strategies focused on attracting, developing and retaining customers. – Drive sales through customer loyalty offerings which pursued PT oil customer to expand using more service in Mart and other rental shops in oil station. - Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across BU. - Establish and maintain relationships with existing tenants for example KFC, Subway, SMEs shop in oil station - Manage sales teams to acquire new tenants and lead a direction for build ecosystem in station area especially after Covid -19. Show less

  • AEC Friendship
    • กรุงเทพมหานคร, ประเทศไทย
    • Sales Marketing Manager
      • Jan 2013 - Dec 2019

      Industrial Products I take responsibilities for the imported and exported industrial material of sole representative, copper and brass strip, enameled copper wire, nitro cellulose chemical and air condition motor. - Analyze customer’s demand, marketing trend and competitors for planning marketing strategies. - Develop marketing plan and discover new business opportunities by solving customer pain points and uncovered the unmet need from current customers also acquired new customers. - Conduct sales plan and pricing strategy development. - Create strong customer relationship for retention current customers. - Coordinate and facilitate import and export documents between manufacture and customer import-export department such as Purchasing Contract, PI, IN, PL, LC, BL, Form E, Form D. - Led training in sales best practices, after sale services and international constraints. Consumer goods I took responsibilities for launching Instant Milktea, Coffee, Soy milk and healthy snack into the market from the initial process of procurement, production, packaging design, pricing, distribution channels and marketing campaign. - Conceptualized, researched, and built product prototypes to meet consumer needs not only AEC’s brand but also customer’s brand. - Coordinated with marketing, operations, engineering to unify product vision and strategy. - Developed marketing content and sales scripts with strategic message. Show less

    • Thailand
    • Transportation, Logistics, Supply Chain and Storage
    • 400 - 500 Employee
    • Franchise Manager Kerry Parcel Shop
      • Aug 2017 - Aug 2019

      Franchise Manager Kerry Express Shop (Under AEC Friendship Co.,Ltd investment) - Directed all organizational operations, and objectives to maximize productivity and returns. - Interviewed, appointed, trained, and assigned responsibilities to staff. - Monitored cost-effectiveness of operations and personnel using quantitative data, offering feedback and making cuts where necessary. - Coordinated and approved budgets for product development, marketing, overhead, and growth. Franchise Manager Kerry Express Shop (Under AEC Friendship Co.,Ltd investment) - Directed all organizational operations, and objectives to maximize productivity and returns. - Interviewed, appointed, trained, and assigned responsibilities to staff. - Monitored cost-effectiveness of operations and personnel using quantitative data, offering feedback and making cuts where necessary. - Coordinated and approved budgets for product development, marketing, overhead, and growth.

    • Thailand
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Marketing Strategy and Government Policy Analyst
      • Jun 2011 - Oct 2012

      Marketing Strategy and Government Policy Analyst - Aligned corporate strategies with Government policies to maximize company’s benefits. - Analyzed complex scenarios and used creative problem-solving within the Government policies and particularly on International affairs (FTA negotiations) to turn challenges into profitable opportunities. - Monitored and analyzed from quantitative data, offering feedback and making cuts where necessary clarify the impacts and propose the initial solutions to management. - Cultivated the relationships with Government officials. Show less

Education

  • Thammasat Business School
    Master's Degree, Master's degree program In Marketing (MIM)
    2016 - 2018
  • Chulalongkorn University
    Bachelor's degree, Economics
    2007 - 2011
  • Beijing Language and Culture University
    Certificate, Chinese
    2009 - 2009

Community

You need to have a working account to view this content. Click here to join now