Product Marketing Manager

• Apr 2022 - Present

•Collaborated closely with the product and marketing teams to distill complex collection technologies into clear and persuasive messaging for receeve’s suite of digital debt management solutions. •Conducted competitive analysis and market research to identify emerging trends and opportunities in the debt management landscape, informing product development and positioning. •Developed and executed go-to-market strategies leveraging market research to identify key segments and craft targeted value propositions. •Contributed to thought leadership initiatives by creating blogs, whitepapers, webinars, and presentations on the future of debt collections. •Worked collaboratively with sales teams to provide training and enablement materials, enabling them to communicate product benefits to clients effectively. •Led cross-functional teams in managing internal and customer-facing release communication ensuring alignment across sales, marketing, and technical teams. Show less

Product Marketing Manager

• May 2021 - Mar 2022

• Directed and executed market launch strategies for 2 technology products through marketing channel launch, with primary responsibilities for messaging and sales enablement.• Lead the creation of the company's social media strategy - LinkedIn, Facebook, Corporate blog, YouTube and Tik-Tok Channel.• Developed content strategy and wrote both corporate and customer-facing technical material within marketing communications.• Established integrated multi-channel; print, web, direct marketing, sales and training campaigns.• Led the development of major customer-facing knowledge projects, such as Product FAQs, demos, and blogs resulting in improved brand awareness and driving product sales.• Spearheaded marketing cost-reduction initiatives resulting in 30% less spent annually, moving to a more technology-forward approach. Show less

Product Marketing Specialist

• Dec 2020 - Apr 2021

Product Marketing Executive

• Mar 2020 - Nov 2020

Pharmapod is a leading Global Quality Management Software for driving efficiencies and reducing Patient Safety Incidents (PSIs) in community pharmacies, long term care and hospitals. It is a first of its kind platform to pool and analyse patient safety data across borders, monitoring trends and causes behind medication errors thus disseminating the learning back to the profession and key stakeholders internationally. Key Responsibilities: • Develop promotional literature that highlight key features and benefits of the product. • Create product walk-throughs and troubleshooting videos for clients. • Design and production of marketing collaterals such as print material, product catalogues to support the business and our sales team. • Work closely with the product team to launch new product modules. • Evaluate customer research, market conditions and competitor data. • Assist with writing content for social media platforms (LinkedIn, Facebook, Twitter) to build brand awareness and generate leads. Show less

MBA project work (Market research)

• Jan 2018 - Oct 2019

• Project Title: “Omni channel marketing: Identifying the preparedness of the retail pharmaceutical sector in Ireland” • The study analysed the marketing strategies and preferences amongst the pharmaceutical retailers and essentially reflected on the current trends that exist in the market with respect to implementation of an Omni channel marketing strategy. • Conducted semi structured interviews with various key opinion leaders (KOL’s) of Irish pharmacies (Hickey’s Pharmacy, Advanced Pharmacy, Bradley’s Pharmacy, Park Pharmacy, Active- Life Pharmacy) which included managing directors and marketing managers from the pharmaceutical retail industry and ascertained current marketing trends and practices. • Current market research project discovered that in terms of preparedness pharmaceutical retailers adopt traditional marketing approaches whereas as part of recommendations, digital marketing and retail store infrastructure like approaches were suggested to them. Show less

Product Management Executive

• Apr 2017 - Dec 2017

• Developing promotional inputs and monitoring marketing activities for the Diabetes therapy division to meet brand objectives and customer needs. • Managed the marketing campaign for the Teneligliptin based brand portfolio worth € 4.5 million (EUR) in annual revenues. • Successfully coordinated with the Sales team to achieve target of performing 500 Professional Continuous glucose monitoring test in a month at physicians ‘clinics across the country as a campaign manager for the TENDIA ‘CGM on Call’ activity. • As ERIS has a distribution agreement with Medtronic India, managed Promotional activities for Medtronic’s products (Medtronic I-pro2 and Medtronic I-port devices). • Attended and represented the company at Medical conferences and trade shows. Created and deployed promotional and non-promotional material; medical device promotion and non-promotion programs and activities. • Supported the sales team to achieve campaign targets and improved zonal sales. Management of internal and external agencies to meet team goals. • Gained Understanding and use of marketing principles (NCSM) and P3/C4/MPH process to deliver to customer needs. Show less

Research Intern

• Sep 2015 - Mar 2017

Research title: “Effect of Polychlorinated biphenyls toluene, an environmental toxin, in CNS function of experimental animals". • Methods used: Utilized stereotaxic device and conducted surgical maneuvers to inject the environmental toxin in the rat brain. Various animal behavioral tests were conducted and rat brain tissues were later studied for histopathological and biochemical parameters. • Research concluded that environmental toxins like toluene can lead to memory loss and damage to the central nervous system. Research publication (Journal of Environmental Toxicology and Pharmacology, Elsevier) Research Title: “Reduction of liver tumerogenic effect of N-nitrosodiethylamine by treatment with ɣ-oryzanol in Balb/C mice”. Description: Exploring the anti-carcinogenic effect of oryzanol in protecting the liver against hepatic carcinogens like nitrosodiethylamine. Show less

Product Management Executive

• Jun 2014 - Jul 2015

• Developed product pricing and positioning strategies to achieve sales and profitability targets. Translated product strategy into actionable plans, closely track execution and outcomes. Prioritized activities based on business and customer impact. • Drive product launches and develop specific marketing campaigns for the Inside sales team to deliver growth. Evaluated promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed. • Developed accurate management of budgets for dedicated ‘Multi-vitamin’ and ‘Dermatological’ products. • Created and delivered operational plans appropriate to life cycle of dedicated Brand(s) to optimize return for West Coast Pharma India. Imparted Product Training to the sales team. • Gained exposure in launching of various new brands such as DMR and Koxma at the company. Show less

Management Intern

• Jan 2014 - Apr 2014

• Support the management of the manufacturing unit in close collaboration with the production manager for tablet and capsule manufacturing. • Assist in record keeping of the raw materials used for production batches. • Widely utilized software such as Microsoft Office, Graph pad prism, and Prezi. • Support the management of the manufacturing unit in close collaboration with the production manager for tablet and capsule manufacturing. • Assist in record keeping of the raw materials used for production batches. • Widely utilized software such as Microsoft Office, Graph pad prism, and Prezi.