Raouf Moussa
VP - Sales and Omnichannel Marketing at King's Hawaiian- Claim this Profile
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Bio
Ivan Estrada
Raouf demonstrated true vision in his role as Category Development Mgr. The way he approached business opportunities was surgical. Raouf was a consummate team player and assisted me in closing key business with very relevant, concise data presented in a way that made sense to the customer. I truly value his contributions to our team. We were able to reach higher levels of performance thanks to Raouf's drive and focus on the business. I highly recommend Raouf to any organization looking for a business catalyst.
Ivan Estrada
Raouf demonstrated true vision in his role as Category Development Mgr. The way he approached business opportunities was surgical. Raouf was a consummate team player and assisted me in closing key business with very relevant, concise data presented in a way that made sense to the customer. I truly value his contributions to our team. We were able to reach higher levels of performance thanks to Raouf's drive and focus on the business. I highly recommend Raouf to any organization looking for a business catalyst.
Ivan Estrada
Raouf demonstrated true vision in his role as Category Development Mgr. The way he approached business opportunities was surgical. Raouf was a consummate team player and assisted me in closing key business with very relevant, concise data presented in a way that made sense to the customer. I truly value his contributions to our team. We were able to reach higher levels of performance thanks to Raouf's drive and focus on the business. I highly recommend Raouf to any organization looking for a business catalyst.
Ivan Estrada
Raouf demonstrated true vision in his role as Category Development Mgr. The way he approached business opportunities was surgical. Raouf was a consummate team player and assisted me in closing key business with very relevant, concise data presented in a way that made sense to the customer. I truly value his contributions to our team. We were able to reach higher levels of performance thanks to Raouf's drive and focus on the business. I highly recommend Raouf to any organization looking for a business catalyst.
Experience
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King's Hawaiian
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United States
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Food and Beverage Manufacturing
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400 - 500 Employee
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VP - Sales and Omnichannel Marketing
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Nov 2018 - Present
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Director of Sales and Trade Marketing
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Jan 2017 - Oct 2018
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Director of Trade Marketing and Category Development
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Jan 2016 - Jan 2017
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National Accounts Sales - East
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Mar 2015 - Jan 2016
Responsible for developing and growing the King's Hawaiian brand on the East Coast.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Strategic Accounts Marketing, Grocery & Drug Channel
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Nov 2013 - Feb 2015
Develop and execute all trade and shopper marketing initiatives at strategic national account retailers in the grocery and drug channel.
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Senior Manager - Category Development, Control States
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Sep 2011 - Oct 2013
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Category Development Manager - Beer and Wine
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Jan 2011 - Sep 2011
Category Management for Beer and Wine in the US Off-Premise Market.
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Nestlé Purina North America
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United States
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Manufacturing
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700 & Above Employee
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Category Development Manager
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Jun 2007 - Jan 2010
Directed all facets of Nestle Purina category and brand initiatives to build successful sales plans and deliver revenue and share objectives for the Pet Specialty channel. Responsible for providing a comprehensive business analysis and delivering actionable recommendations on existing market initiatives through the use of category management data, along with channel and consumer insights. Accountable for managing and developing category team (category, shelf, & finance analysts). Selected Achievements:• Increased sales by $42 million from ’07-’09 in assigned customer group (20% increase) through portfolio selling strategies and category management practices.• Performed category and channel studies to provide consumer and business insights to senior level management thru the analysis of syndicated data, internal shipment reports, and shopping trends.• Led multiple projects with a focus on improving:o Trade spending & ROI o Productivity through better data reporting and insight o Yearly Business Planning Meetings • Key Account Penetration:o National Pet Retailer – 120 store chain – developed comprehensive selling story backed by national syndicated data to launch 4 key brand groups. Resulted in over 120 new skus /16 ft increase per retail location.O National Co-op Group – 12 chains representing over 400 retail location – developed a portfolio selling strategy to increase share of shelf, sales and profit. Resulted in a revenue increase of over $22 Million in a span of 2 years. Show less
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Account Executive
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Jan 2005 - Jun 2007
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Territory Manager
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Jun 2003 - Jan 2005
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Education
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1999 - 2003
Rutgers University
BS, Marketing
Community
