Email Marketing Specialist

• Apr 2023 - Present

◦ Achieved +22% increase in average donation amount for Day of Tribute campaign through a send time optimization in Salesforce Marketing Cloud ◦ Doubled (2x) in-house email production outputs by finding efficiencies in design workflow and creating campaign-ready reusable templates and content blocks ◦ Generated a +27% increase in unique opens for End of Fiscal Year campaign by implementing A/B Testing and Decision Split ◦ Created ALA's first email audience persona, giving rise to clearer segmentations by analyzing past email performance and audience demographics data Show less

Marketing Analyst

• Feb 2023 - Jun 2023

◦ Achieved a +12% monthly revenue increase through the creation Taelor's first customer persona and enhancing digital marketing targeting capabilities ◦ Increased customer retention rate by 11% through a Shopify data analysis and developing a customer retention dashboard ◦ Reached +2,000 customers by designing a market research survey to uncover insights, innovating product offerings and loyalty programs ◦ Achieved a +12% monthly revenue increase through the creation Taelor's first customer persona and enhancing digital marketing targeting capabilities ◦ Increased customer retention rate by 11% through a Shopify data analysis and developing a customer retention dashboard ◦ Reached +2,000 customers by designing a market research survey to uncover insights, innovating product offerings and loyalty programs

Graduate Consultant I Customer Experience Marketing

• Jun 2022 - Aug 2022

Present Cisco Systems - CXA (Customer Experience Academy) with well-developed go-to-marketing strategies to better re-imagine its future growth and scalability for CXA's employee enablement programs. ◦ Forecasted a 25% increase in talent acquisition by creating a Go-To-Market roadmap for Cisco’s people academy, including partnerships and communications strategies ◦ Collaborated with agile cross-functional teams to find critical consumer insight for the CXA through the design and analysis of 250 surveys & execution of 6 focus groups, gaining end users perspective ◦ Benchmarked 5+ stakeholders and competitors to develop a gap analysis into Cisco’s competitive strengths and vulnerabilities regarding brand delivery and internal adoption ◦ Enhanced brand’s social media presence (+40%) by delivering a strategic communication plan for the new value proposition and creative assets Show less

Brand Strategy

• Mar 2021 - Jun 2021

◦ Reached 1 million unique users on social media (WeChat & Weibo) for Mercedes-Benz All New C-Class’s global campaign “Stay in Your Comfort Zone”, and passerby audiences through creative Out-Of-Home (OOH) billboards in Beijing & Chengdu ◦ Achieved a total of 6 million views across multiple channels by advancing the brand transformation process from lifestyle to luxury through the spread of the TVC “The Moving Comfort Zone” ◦ Developed the consumer insight that gave rise to all creative assets for the “Stay in Your Comfort Zone” campaign through quantitative & qualitative market research, and data analysis through Tableau Show less

Account Executive

• Oct 2019 - May 2020

◦ Reach 24 billion TV views through a strategic brand collaboration for Coca-Cola with “Viva La Romance”, a major reality show in China, leading to increased product visibility ◦ Attained a total of 8 million impressions through the promotion of two original social media content creations for National Teeth Care Day and the effective use of social media hashtags that were created by the social platform ◦ Improved overall MROI (-5% marketing budget & +11% reach) through a qualitative & quantitative digital campaign analysis, leading to optimized media channel strategies for the current year and future media planning Show less

Strategic Marketing Intern

• Jun 2018 - Jul 2018