Head Of SEO

• Jul 2018 - Present

● Develop measurable SEO goals, define requirements, delegate tasks, and resources associated with SEO Strategy. Follow up to be sure objectives are being achieved. ● Provide Technical SEO analysis and recommendations in coordination with elements and structure of websites and web pages. ● Data analysis in the form of traffic measurement, user behaviour, goal evaluation and keyword research. Use mouse tracking and heat mapping tools to understand how user behaviour compares with website… Show more ● Develop measurable SEO goals, define requirements, delegate tasks, and resources associated with SEO Strategy. Follow up to be sure objectives are being achieved. ● Provide Technical SEO analysis and recommendations in coordination with elements and structure of websites and web pages. ● Data analysis in the form of traffic measurement, user behaviour, goal evaluation and keyword research. Use mouse tracking and heat mapping tools to understand how user behaviour compares with website structure and graphic elements. ● Communicate with clients, team, and management on strategy development, timelines, and results. ● Draw conclusions from the data the SEO efforts produce in the form of keyword research, traffic measurement and goal evaluation. Show less ● Develop measurable SEO goals, define requirements, delegate tasks, and resources associated with SEO Strategy. Follow up to be sure objectives are being achieved. ● Provide Technical SEO analysis and recommendations in coordination with elements and structure of websites and web pages. ● Data analysis in the form of traffic measurement, user behaviour, goal evaluation and keyword research. Use mouse tracking and heat mapping tools to understand how user behaviour compares with website… Show more ● Develop measurable SEO goals, define requirements, delegate tasks, and resources associated with SEO Strategy. Follow up to be sure objectives are being achieved. ● Provide Technical SEO analysis and recommendations in coordination with elements and structure of websites and web pages. ● Data analysis in the form of traffic measurement, user behaviour, goal evaluation and keyword research. Use mouse tracking and heat mapping tools to understand how user behaviour compares with website structure and graphic elements. ● Communicate with clients, team, and management on strategy development, timelines, and results. ● Draw conclusions from the data the SEO efforts produce in the form of keyword research, traffic measurement and goal evaluation. Show less

SEO Specialist

• Jul 2018 - Present

Senior SEO Specialist

• May 2017 - Jul 2018

● Manage SEO Accounts for SMEs and work collaboratively with SEO executives to ensure the successful delivery of organic search and wider digital marketing to clients ● Manage relationships within my portfolio to drive retention ● Plan and execute SEO campaigns which include keyword research, competitor analysis, outreach and link building ● Identify opportunities to grow organic search traffic based on analytics and search console data ● Recommend and prioritise fixes for… Show more ● Manage SEO Accounts for SMEs and work collaboratively with SEO executives to ensure the successful delivery of organic search and wider digital marketing to clients ● Manage relationships within my portfolio to drive retention ● Plan and execute SEO campaigns which include keyword research, competitor analysis, outreach and link building ● Identify opportunities to grow organic search traffic based on analytics and search console data ● Recommend and prioritise fixes for technical issues that could impact SEO performance ● Plan & execute A/B testing programs to improve conversions

SEO Specialist

• Jul 2014 - May 2017

● Developed SEO strategies, combined with identifying & implementing optimisation opportunities ● Ensured content created is search-engine friendly and optimised to increase clients' profitability ● Performed keyword research, technical audits, on-site analysis, schema, citation and review analysis ● Identified opportunities and issues by examining technical, On-page & Off-page elements, and competition ● Prepared monthly search visibility and SEO reports

Website Designer

• Aug 2012 - Jul 2014

Responsible for: • Developing websites that utilise industry best practices, company standards and leverages latest web technologies. • Creating dynamic and rich interfaces using the latest front-end technologies including HTML5, CSS and JavaScript. • Responsive web development using modern CSS frameworks such as Bootstraps and Foundation. • WordPress websites development including the Advanced Custom Fields module. • Performing site testing and ensuring cross-browser… Show more Responsible for: • Developing websites that utilise industry best practices, company standards and leverages latest web technologies. • Creating dynamic and rich interfaces using the latest front-end technologies including HTML5, CSS and JavaScript. • Responsive web development using modern CSS frameworks such as Bootstraps and Foundation. • WordPress websites development including the Advanced Custom Fields module. • Performing site testing and ensuring cross-browser compatibility. • Ensuring delivery of services in a quality and results-driven manner.

Freelance SEO Consultant & Web Designer

• Mar 2009 - May 2012

Maintained and build Wordpress sites. Edited, styled & improved existing WordPress templates. Provided SEO Consultation services to small businesses. Maintained and build Wordpress sites. Edited, styled & improved existing WordPress templates. Provided SEO Consultation services to small businesses.