Experience

MOBILISIS d.o.o.

• Croatia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Regional Head of Sales

  • Jan 2021 - Present

• Head Of Sales Department

  • Jan 2017 - Dec 2020

  I work as head of sales of team of people which includes team coordination and collaboration to ensue achievement of targeted goals and KPI-s. Other responsibilities include pricing strategies, competition analysis, identifying sales opportunities and implementation of various marketing strategies in order to achieve set goals. Also I'm responsible for development of new markets and finding new opportunities with service integration with 3rd parties. Mobilisis as a company works on global scale, while Fleet management solution is present throughout Europe with main markets in Croatia and surrounding countries.



AWT International- Croatia

• National Key Account Manager

  • Jan 2015 - Dec 2016

  I worked as NKAM for one of the largest Croatian distributors, in FMCG sector. I started as NKAM for product group and now I'm dedicated KAM for one of the largest multinational company. As NKAM I'm responsible for delivering targeted KPI's for example, shelf share, distribution, on top secondaries etc., delivering targeted volumes and revenues, managing marketing budget in line with targeted activities, negotiation process with my KA, volume and revenue planning, finding new sales opportunities within designated KA and improving relations. Also I'm overseeing agreed BTL marketing activation within the KA, OOS management and MSL improvement.



Terme Tuhelj d.o.o.

• MICE Area Sales Manager

  • Oct 2014 - Dec 2014

  I worked as an Area sales manager for MICE segment in a 4* hotel Terme Tuhelj located in continental Croatia. From finding new clients, searching for new opportunities and developing ongoing relationship with current clients, daily work schedule was dynamic and evolved coordination of all of the hotels back up services in order to provide clients the best experience. After acceptance of the offer from the client and getting insight on all of their needs, thorough preparation was needed for things to run smoothly so direct coordination with hospitality, reception, maintenance, marketing etc. was a must for customer to get the best experience for their team building, congress, workshops, educations or any kind of incentive program. The other big part was seasonality and concentrated hotel booking for big seasonal events for example Christmas which spanned for several weeks.



24sata

• Serbia
• Newspaper Publishing
• 1 - 100 Employee

• Category Manager

  • Mar 2013 - Oct 2014

  I worked on new Croatian webshop www.mondo.hr as Category Manager for Sport, Health and Electronics. My job was consisted of looking for new suppliers, agreeing on assortment, negotiating terms and concluding contracts with those suppliers. I took care of marketing activities with all suppliers while constantly offering them new solutions and plans for sales increase towards consumers. Also my responsibilties were pricing and margins on products in my portfolio, surveying and analysis of competition and keeping our stock optimezed based on regular sales, sesonality and current activities.



Kraft Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Assistant Key Account Manager

  • Jul 2008 - Jun 2012

  I assisted Key Account Manager, Distributor Sales Manager and Category Specialist in providing business reports, figures on sales and distribution, analysis of current business (internal data, distributor and KA data, MEMRB data), forecasting future sales, KPI reporting, logistic data support, providing data for Customer Business Planning etc. Together with National Key Account Manager I prepared plan of marketing activities which were lately presented to the buyer. I took care of proper preparation and later execution of those activities with the buyer and on the field.



Agent-info

• Sales referent

  • Sep 2002 - Sep 2003

  I worked in sales in company which was general distributor for Olympus, HP and Toshiba for north-western part of Croatia. I worked in sales in company which was general distributor for Olympus, HP and Toshiba for north-western part of Croatia.