Rankine Suen
Digital Marketing Specialist at Textr- Claim this Profile
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Bio
Credentials
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Google Data Analytics Specialization
CourseraMar, 2022- Nov, 2024 -
Professional Scrum Master I (PSM I)
Scrum.orgMar, 2022- Nov, 2024 -
Professional Scrum Product Owner I
Scrum.orgMar, 2022- Nov, 2024 -
Professional Scrum Product Owner II (PSPO II)
Scrum.orgMar, 2022- Nov, 2024 -
Automating Real-World Tasks with Python
CourseraJan, 2022- Nov, 2024 -
Google IT Automation with Python Specialization
CourseraJan, 2022- Nov, 2024 -
Configuration Management and the Cloud
CourseraDec, 2021- Nov, 2024 -
Crash Course on Python
CourseraDec, 2021- Nov, 2024 -
Introduction to Git and GitHub
CourseraDec, 2021- Nov, 2024 -
Troubleshooting and Debugging Techniques
CourseraDec, 2021- Nov, 2024 -
Using Python to Interact with the Operating System
CourseraDec, 2021- Nov, 2024 -
Project Management Professional (PMP)
Project Management InstituteSep, 2022- Nov, 2024
Experience
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Textr
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Canada
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Telecommunications
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2022 - Present
- Managed marketing and SEO initiatives for seven websites and four B2B/B2C SaaS products under the Textr and Unifans brands. - Achieved an impressive 167% improvement in website performance by implementing strategic optimizations, including structured data implementation, sitemap optimization, language tags, and website speed enhancements. - Spearheaded the end-to-end development of a cutting-edge travel planner tool powered by ChatGPT API. Led the product team in prompt engineering and… Show more - Managed marketing and SEO initiatives for seven websites and four B2B/B2C SaaS products under the Textr and Unifans brands. - Achieved an impressive 167% improvement in website performance by implementing strategic optimizations, including structured data implementation, sitemap optimization, language tags, and website speed enhancements. - Spearheaded the end-to-end development of a cutting-edge travel planner tool powered by ChatGPT API. Led the product team in prompt engineering and wireframe creation to deliver an innovative solution. - Leveraged JavaScript expertise to implement custom scripts through Google Tag Manager, enabling precise tracking of app usage, account IDs, and consumer journey for actionable insights. - Employed strategic methods, including scraping business directories and media platforms, to build highly targeted email lists for B2B lead generation, Google ads campaigns, and backlink strategies. - Successfully increased the website's impressions by 100% to 100K within five months, with 58 out of 200 posts ranking on the first page of Google search results. - Captivated a wider audience in Asia and achieved a remarkable 550% increase in clicks for the eSIM web store through TikTok influencers and Spark ads. Show less - Managed marketing and SEO initiatives for seven websites and four B2B/B2C SaaS products under the Textr and Unifans brands. - Achieved an impressive 167% improvement in website performance by implementing strategic optimizations, including structured data implementation, sitemap optimization, language tags, and website speed enhancements. - Spearheaded the end-to-end development of a cutting-edge travel planner tool powered by ChatGPT API. Led the product team in prompt engineering and… Show more - Managed marketing and SEO initiatives for seven websites and four B2B/B2C SaaS products under the Textr and Unifans brands. - Achieved an impressive 167% improvement in website performance by implementing strategic optimizations, including structured data implementation, sitemap optimization, language tags, and website speed enhancements. - Spearheaded the end-to-end development of a cutting-edge travel planner tool powered by ChatGPT API. Led the product team in prompt engineering and wireframe creation to deliver an innovative solution. - Leveraged JavaScript expertise to implement custom scripts through Google Tag Manager, enabling precise tracking of app usage, account IDs, and consumer journey for actionable insights. - Employed strategic methods, including scraping business directories and media platforms, to build highly targeted email lists for B2B lead generation, Google ads campaigns, and backlink strategies. - Successfully increased the website's impressions by 100% to 100K within five months, with 58 out of 200 posts ranking on the first page of Google search results. - Captivated a wider audience in Asia and achieved a remarkable 550% increase in clicks for the eSIM web store through TikTok influencers and Spark ads. Show less
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Canaan Site Furnishings
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Canada
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Furniture
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1 - 100 Employee
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Project Manager
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Apr 2019 - Oct 2021
- Implemented SEO improvements, such as incorporating targeted keywords in product descriptions, creating educational content, and personalizing the sales funnel, resulting in a remarkable 400% increase in organic traffic within two years. - Served as the lead advocate for customer-centric product development, driving the identification of product-market fit and leveraging proposed go-to-market strategies. Developed and launched new best-selling products, achieving a remarkable 60% revenue… Show more - Implemented SEO improvements, such as incorporating targeted keywords in product descriptions, creating educational content, and personalizing the sales funnel, resulting in a remarkable 400% increase in organic traffic within two years. - Served as the lead advocate for customer-centric product development, driving the identification of product-market fit and leveraging proposed go-to-market strategies. Developed and launched new best-selling products, achieving a remarkable 60% revenue growth rate in a year. - Built and maintained strong client relationships, resulting in increased retention rates and a pipeline for future business. Successfully represented the company at tradeshows and digital platforms, ensuring continuous growth and expansion. - Spearheaded the successful launch of a new E-commerce platform with a custom payment system that automated pallet quotation processes. Collaborated closely with operations and design teams, implementing UX changes and intuitive navigation to drive conversion rates. Responsible for managing the website development roadmap and backlog for three websites. - Expanded brand presence through strategic promotional offers on marketplaces and platforms like Amazon and Shopify. Implemented effective email sequences to engage and retain customers. - Proactively resolved customer-impacting scenarios, ensuring high levels of customer satisfaction while upholding the company's reputation. Show less - Implemented SEO improvements, such as incorporating targeted keywords in product descriptions, creating educational content, and personalizing the sales funnel, resulting in a remarkable 400% increase in organic traffic within two years. - Served as the lead advocate for customer-centric product development, driving the identification of product-market fit and leveraging proposed go-to-market strategies. Developed and launched new best-selling products, achieving a remarkable 60% revenue… Show more - Implemented SEO improvements, such as incorporating targeted keywords in product descriptions, creating educational content, and personalizing the sales funnel, resulting in a remarkable 400% increase in organic traffic within two years. - Served as the lead advocate for customer-centric product development, driving the identification of product-market fit and leveraging proposed go-to-market strategies. Developed and launched new best-selling products, achieving a remarkable 60% revenue growth rate in a year. - Built and maintained strong client relationships, resulting in increased retention rates and a pipeline for future business. Successfully represented the company at tradeshows and digital platforms, ensuring continuous growth and expansion. - Spearheaded the successful launch of a new E-commerce platform with a custom payment system that automated pallet quotation processes. Collaborated closely with operations and design teams, implementing UX changes and intuitive navigation to drive conversion rates. Responsible for managing the website development roadmap and backlog for three websites. - Expanded brand presence through strategic promotional offers on marketplaces and platforms like Amazon and Shopify. Implemented effective email sequences to engage and retain customers. - Proactively resolved customer-impacting scenarios, ensuring high levels of customer satisfaction while upholding the company's reputation. Show less
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Dongi Studio
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Toronto, Canada Area
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Co-Founder
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Jun 2018 - Jun 2019
- Launched two Android mobile games and 2 prototypes. - Selected by Google Indie Corner with over 5k installs and 4.8 rating. - Led team with roadmap and backlog with product features targeting niche market customer base. - Monitored SEM campaigns and conducted A/B tests performance on Facebook and Google Ads. - Promoted product on social media platforms and engaged with niche communities to drive growth. - Launched two Android mobile games and 2 prototypes. - Selected by Google Indie Corner with over 5k installs and 4.8 rating. - Led team with roadmap and backlog with product features targeting niche market customer base. - Monitored SEM campaigns and conducted A/B tests performance on Facebook and Google Ads. - Promoted product on social media platforms and engaged with niche communities to drive growth.
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Oriental Computer Graphic
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Markham
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Project Manager
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Aug 2015 - Jun 2018
- Managed daily manufacturing operations, budgets, and end-to-end projects. - Served as a sales representative, focusing on graphic and custom signage sales. - Implemented Kanban system to enhance communication efficiency and generated weekly performance reports. - Conducted meetings with contractors and by-law officials to review project goals and progress. - Innovated new lighting features to meet customer's technical and aesthetic requirements. - Coordinated projects with… Show more - Managed daily manufacturing operations, budgets, and end-to-end projects. - Served as a sales representative, focusing on graphic and custom signage sales. - Implemented Kanban system to enhance communication efficiency and generated weekly performance reports. - Conducted meetings with contractors and by-law officials to review project goals and progress. - Innovated new lighting features to meet customer's technical and aesthetic requirements. - Coordinated projects with renowned brands such as Canada Computer, A&W Canada, Taco Bell, etc. - Provided mentorship and organized tasks and responsibilities for junior staff members. Show less - Managed daily manufacturing operations, budgets, and end-to-end projects. - Served as a sales representative, focusing on graphic and custom signage sales. - Implemented Kanban system to enhance communication efficiency and generated weekly performance reports. - Conducted meetings with contractors and by-law officials to review project goals and progress. - Innovated new lighting features to meet customer's technical and aesthetic requirements. - Coordinated projects with… Show more - Managed daily manufacturing operations, budgets, and end-to-end projects. - Served as a sales representative, focusing on graphic and custom signage sales. - Implemented Kanban system to enhance communication efficiency and generated weekly performance reports. - Conducted meetings with contractors and by-law officials to review project goals and progress. - Innovated new lighting features to meet customer's technical and aesthetic requirements. - Coordinated projects with renowned brands such as Canada Computer, A&W Canada, Taco Bell, etc. - Provided mentorship and organized tasks and responsibilities for junior staff members. Show less
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ICFF
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Canada
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Entertainment Providers
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1 - 100 Employee
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Video Editor
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Mar 2015 - Jun 2017
Produced promotion videos for cinema, television, press conferences and events with over 50k participants. Produced promotion videos for cinema, television, press conferences and events with over 50k participants.
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Education
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2009 - 2014
The University of British Columbia
Bachelor of Arts - BA, Visual Arts -
2017 - 2017
BrainStation
Product management, UX design -
2015 - 2016
University of Toronto
Part time Economy
Community
