Experience

CX Data Labs

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal

  • Dec 2022 - Present

  McKinney, Texas, United States I facilitate the realization of the business strategy of our clients and do so by using Technology solutions powered by Data and Analytics.



Southern Methodist University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Faculty

  • Aug 2022 - Present

  Dallas, Texas, United States I teach Business Analytics Consulting at SMU. This is an elective for MBAs and a course within the MSc. Business Analytics program as well.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Head of Alexa eXperience Data (AXD)

  • Nov 2020 - Nov 2022

  Dallas-Fort Worth Metroplex I have responsibility for the data engineering function that powers our understanding of Alexa Engagement globally. There are three focus areas; governance and privacy, platform, and core data that we deliver through a team of SDEs, DEs, TPMs, and SDM/DEMs.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sr. Director, Product Director, Data Platform and Data Services (R&D Tech)

  • Mar 2020 - Nov 2020

  Dallas-Fort Worth Metroplex

• Sr. Director, Global Head of Platform, Engineering, Innovation, and Support (DCS, R&D)

  • Mar 2019 - Mar 2020

  Dallas/Fort Worth Area Lead 4 direct reports with 100+ indirect reports across the UK, India, and the USA to support internal Software Product Engineering for 2,000+ R&D users in 24/7, global operations. Originate vision and strategy for ongoing support, application upgrades, and new product introductions. Develop and manage OpEx and CapEx budgets. An active participant within Data Leadership Team, Enterprise-wide Cloud Strategy and report to Head of Data for R&D. TEAM LEADERSHIP: Direct Application… Show more Lead 4 direct reports with 100+ indirect reports across the UK, India, and the USA to support internal Software Product Engineering for 2,000+ R&D users in 24/7, global operations. Originate vision and strategy for ongoing support, application upgrades, and new product introductions. Develop and manage OpEx and CapEx budgets. An active participant within Data Leadership Team, Enterprise-wide Cloud Strategy and report to Head of Data for R&D. TEAM LEADERSHIP: Direct Application Infrastructure Engineering, Level 2 & 3 Support Operations, Solutions Technology, Enablement & Adoption, multiple Software Engineering teams, and outsourced global hosting personnel. STAKEHOLDER ENGAGEMENT: Partner with heads of R&D business units to define needs and elicit information and roadmap refinement. Define data strategy for lines, including Genetics, Clinical, Regulatory, Patient Safety, Product, Portfolio, and Real-world Evidence. ENGINEERING CONSOLIDATION: Designed and initiated engineering practices consolidation, opening communications, combining teams, and reducing 3rd-party headcount. GENOMIC ANALYSIS VISUALIZATIONS: Defined/initiated cutting edge product enabling 1,000 users to visualize genomics data for purposes of target selection. Reduced time-to-market and enabled tooling for drug targeting effectiveness. MANAGED SERVICES: Championed concept and drove outsourcing of End User Support replacing of 3rd party, leading to saving in OpEx software licensing costs, maintenance and salaries.

• Sr. Director, Global Head of Platform and Tools (Data CoE, R&D)

  • Jan 2016 - Feb 2019

  Dallas/Fort Worth Area Directed 40+ internal, vendor, and consulting IT personnel across data platform development, platform compliance, and architecture teams located globally to create/implement GSK big data strategy. Highlighted growth, sustainability, and operations to design future state and initiated efforts to change DevOps environment. Controlled OpEx and CapEx budgets. Leadership, Cultural Change & Retention: Partnered with Recruiting and personally acted as the face of GSK R&D Data Platform to… Show more Directed 40+ internal, vendor, and consulting IT personnel across data platform development, platform compliance, and architecture teams located globally to create/implement GSK big data strategy. Highlighted growth, sustainability, and operations to design future state and initiated efforts to change DevOps environment. Controlled OpEx and CapEx budgets. Leadership, Cultural Change & Retention: Partnered with Recruiting and personally acted as the face of GSK R&D Data Platform to attract talent. Maintained open door policy and encouraged innovation. Achieved retention rate of 90% of key talent while going through a transformation. Licensing Negotiations: Assessed licensing spend negotiated/re-negotiated software licensing and professional service contracts to achieve 60% in overall program costs in 12 months. Cross-Matrix Resource Model: Established rapport across organizational boundaries, promoted concept, and gained support to develop a cross-matrix resourcing model to create a sustainable Data CoE workforce strategy.



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Sr. Manager II, Innovation and Big Data Architect

  • Jul 2014 - Jan 2016

  Dallas/Fort Worth Area Led a 10-member team in platform development and data acquisition to support corporate loyalty, e-commerce, and personalization objectives. Introduced analyses of enterprise dark data, realizing the value in data assets never utilized previously. Oversaw $8M OpEx. BIG DATA STRATEGY: Created a big data strategy to internalize outsourced analytics and implemented $8MM program to enable loyalty, e-commerce, and personalization process with year 1 ROI of $35MM. FIRST CUSTOMER… Show more Led a 10-member team in platform development and data acquisition to support corporate loyalty, e-commerce, and personalization objectives. Introduced analyses of enterprise dark data, realizing the value in data assets never utilized previously. Oversaw $8M OpEx. BIG DATA STRATEGY: Created a big data strategy to internalize outsourced analytics and implemented $8MM program to enable loyalty, e-commerce, and personalization process with year 1 ROI of $35MM. FIRST CUSTOMER LOYALTY SCORING PROGRAM / COMPANY RELATIONSHIP JOURNEY: Implemented company-first customer loyalty scoring mechanism supporting $35M Single Destination Experience (SDE) program to optimize customer loyalty experience. SAMSUNG.COM-FIRST CUSTOMER-BASED CONTENT PERSONALIZATION: Initiated concept and drove real-time messaging framework for Samsung.com-first customer-based content personalization achieving 40% conversion for mobile pages on 2015 Black Friday. GALAXY & NOTE PRODUCT LAUNCHES: Led development of new data products focused on “targeted marketing” principles used for Galaxy and Note series product launches. Show less



Whataburger

• United States
• Restaurants
• 700 & Above Employee

• Sr. Manager, Enterprise Data Warehouse & Analytics Architect

  • Apr 2013 - Jul 2014

  San Antonio Supervised team of 7 to build sustainable technical architecture for enterprise data and analytics application domain including Restaurant, Real Estate, Supply Chain, and Share Services lines of business. Designed/deployed incremental build model for data solutions reducing risk and driving a 20% reduction in “time to market” for data projects. TALENT & LEARN MANAGEMENT PROJECT: Led Talent and Learn Management modernization process impacting 26K employees. DATA MANAGEMENT… Show more Supervised team of 7 to build sustainable technical architecture for enterprise data and analytics application domain including Restaurant, Real Estate, Supply Chain, and Share Services lines of business. Designed/deployed incremental build model for data solutions reducing risk and driving a 20% reduction in “time to market” for data projects. TALENT & LEARN MANAGEMENT PROJECT: Led Talent and Learn Management modernization process impacting 26K employees. DATA MANAGEMENT PROGRAM RESTRUCTURING: Took charge of $2M-over-budget Master Data Management program and delivered in 6 months. Formally recognized by COO during the annual company meeting. SALES & REPORTING PROGRAM: Revamped Restaurant Sales and Staffing Reporting Solution reducing cycle time from 10 hours to 1 hour. Due to this reduction, reports were embedded in operational processes and were used consistently by 700+ stores. Show less



USAA

• United States
• Financial Services
• 700 & Above Employee

• Technical Architect

  • Nov 2012 - Mar 2013

  San Antonio, Texas Area Directed 3 teams of 40+ IT personnel to manage application portfolio serving 14K+ front line member service representatives and managers and $5MM application portfolio within the Financial Advice and Solutions line of business. Spearheaded Marketing technology optimization of Customer First Strategy to reduce time to deliver personalized marketing content to new members by 90%. COMPANY-FIRST BIG DATA PROJECT: Led first-ever big data project, Auto Total Loss, enabling early detection of… Show more Directed 3 teams of 40+ IT personnel to manage application portfolio serving 14K+ front line member service representatives and managers and $5MM application portfolio within the Financial Advice and Solutions line of business. Spearheaded Marketing technology optimization of Customer First Strategy to reduce time to deliver personalized marketing content to new members by 90%. COMPANY-FIRST BIG DATA PROJECT: Led first-ever big data project, Auto Total Loss, enabling early detection of total loss vehicles in accidents and delivering $10MM ROI.

• Lead Sftw Dvlpr & Intgrtr

  • Nov 2010 - Nov 2012

  San Antonio, Texas Area Led teams of up to 25 to develop data applications. Evangelized rapid application development model shifting from waterfall-based to agile-like delivery methods. Initiated successful proof of concept efforts to create big data strategy; launched Business Intelligence lab.

• Sftwr/Systms Engineer Sr.- I

  • Jun 2009 - Nov 2010

  San Antonio, Texas Area

• Database Admnistrator I-III

  • Aug 2007 - Jul 2009

  San Antonio, Texas Area



The University of Texas at San Antonio

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Research Assistant

  • Jun 2006 - Aug 2007

  San Antonio, Texas Area • Developed and investigated new methodologies around filter design and signal processing