Ranjana Ramesh

Deputy Digital Marketing Manager at Murugappa Group
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Contact Information
us****@****om
(386) 825-5501
Location
Chennai, Tamil Nadu, India, IN
Languages
  • English Full professional proficiency
  • Tamil -
  • Spanish Elementary proficiency
  • Malayalam -
  • Hindi -

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Experience

    • India
    • Machinery Manufacturing
    • 500 - 600 Employee
    • Deputy Digital Marketing Manager
      • Aug 2022 - Present

      • Executing competitor research • Researching the market and scouting for brands to export our product ranges • Running LinkedIn ads to create brand awareness • Liaising with marketing agencies for website development and SEO analytics • Maintaining company’s social media handles Skills learnt & exposed to: Competitor research, website analytics, B2B, LinkedIn ads, social media marketing • Executing competitor research • Researching the market and scouting for brands to export our product ranges • Running LinkedIn ads to create brand awareness • Liaising with marketing agencies for website development and SEO analytics • Maintaining company’s social media handles Skills learnt & exposed to: Competitor research, website analytics, B2B, LinkedIn ads, social media marketing

    • United Kingdom
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Sales Associate
      • Jun 2021 - Feb 2022

      Exceeded sales target quotas, resulting in an increase in sales by 5% in the first month of my employment. •Accelerated the sales of black selling articles which led the store to rank in the top 10 in the North of the UK. •Analyzed buying patterns of the customers and had a personalized approach using psychographic strategies. Skills learnt & exposed to: Sales optimization, Consumer behavior, and a sound understanding on menswear Exceeded sales target quotas, resulting in an increase in sales by 5% in the first month of my employment. •Accelerated the sales of black selling articles which led the store to rank in the top 10 in the North of the UK. •Analyzed buying patterns of the customers and had a personalized approach using psychographic strategies. Skills learnt & exposed to: Sales optimization, Consumer behavior, and a sound understanding on menswear

    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • COVID Contact Tracer- Public Health Of England
      • May 2020 - Feb 2021

      • Confidential Data handling • Telecommunicating isolation protocols to COVID patients through the Test & Trace program Skills Learnt: Telecommunications, Confidential data handling • Confidential Data handling • Telecommunicating isolation protocols to COVID patients through the Test & Trace program Skills Learnt: Telecommunications, Confidential data handling

    • India
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Freelance Marketing Executive
      • Sep 2019 - Apr 2020

      • Executed an extensive B2B networking funnel which increased the brand awareness internationally by 17% within the video production industry. • Web designing and HTML editorial • Designed email marketing strategies leading to 37% increase in open rates • Developed data analytical dashboards using data analytics software’s like SPSS • Worked on creating the brand’s promotional materials Skills learnt & exposed to: Data and insight analysis, email marketing, Web designing, Google Analytics, SEO research Show less

    • In-House Styling intern
      • Feb 2019 - Aug 2019

      • Used Adobe Creative Suite to assist in designing the magazine’s editorial layouts. • Styled and directed fashion shoots with renowned celebrities from 4 different Cinema industries in South India • Revamped the magazine’s image by breaking the existing stereotypes which prevailed in the South Indian Fashion industry which gained accolades from the markets leaders • Actively collaborated with industry experts as a fresher and styled and directed Cover page shoots for the • Contributed to the magazine’s column writeups Skills Learnt & exposed to: Adobe creative suite, Trend researching, Fashion forecasting, High attention to detail, Designing editorial layouts and Image Prototyping Show less

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Visual Merchandising Intern
      • Aug 2018 - Feb 2019

      • Executed the promotional campaigns of the brand in-store and made sure that the Visual Merchandising standards of the store are met • Organized review meetings with the staffs to validate the KPI of the store and gave inputs on different sales strategies which leveraged the sales by 50% proceeding the store to rank 2nd in sales Pan India • Created reports to establish successful implementation of the brand’s current marketing campaigns in store Skills learnt & exposed to: Drafting of key sales strategies, Visual merchandising, Administration, Video making and editing, Critical and analytical thinking Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Technical Support Advisor
      • Aug 2017 - Jul 2018

      • Assisting with technical support • Managing technical operations • Providing technical communications • Assisting with technical support • Managing technical operations • Providing technical communications

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Students' Union Society Officer- Indian Society
      • Sep 2017 - Jun 2018

      • Lead the society’s promotional events • Managed the society’s treasury and planned schemes to create an income stream to support the society • Supervised and offered critical advice on the propaganda of the society among the university students • Organized meetings to make sure that there is effective communication among the members of the society Skills Learnt: Leadership, Team management, Risk mitigation, Public speaking, Communication, and Press release • Lead the society’s promotional events • Managed the society’s treasury and planned schemes to create an income stream to support the society • Supervised and offered critical advice on the propaganda of the society among the university students • Organized meetings to make sure that there is effective communication among the members of the society Skills Learnt: Leadership, Team management, Risk mitigation, Public speaking, Communication, and Press release

Education

  • The University of Salford
    MSc in Digital Marketing
    2021 - 2022
  • University of Central Lancashire
    Bachelors' of Honours in Fashion Promotion
    2016 - 2020
  • St.John's Matriculaton Higher Secondary School
    A-LEVELS, Mathematics, Physics, Chemistry, Computer Science, English and Tamil
    2014 - 2016
  • St. Kevin's Anglo Indian High School
    GCSE, Mathematics, Biology, English

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