Experience

Steady Pace - Market Research

• Saudi Arabia
• Market Research
• 1 - 100 Employee

• Insights Director

  • Sep 2017 - Present



Arabian Echo

• Saudi Arabia

• Co-Founder / Head of Qualitative

  • Feb 2009 - Aug 2017

  HEAD OF QUALITATIVE Client accounts management with the main private sector accounts including; Savola Group, Panda, Luna, Henkel, Kimberly Clarks, Nadec, ALJ, Sadafco, Al Aujan among others Public Sector Accounts: Thiqah, MOC, HRDF, SASO, IPA among others. Main local contact for international consulting agencies including Big Green Door, In8motion , Brain Juicer and Perception Research. Project management from A to Z starting from the study design phase till the delivery of recommendations Experience in different types of qualitative abd quantitative studies; Concept Labs, U&A, New product development, Communication Evaluation using different methodologies including ethnographic tools as well as semiotic analysis Leading and training my team of executive researchers. Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Senior Researcher

  • Jun 2005 - Jan 2009

  • Specialized in qualitative research • Main accounts handled include Al Marai, Nadec, NCB, Al Safi, MARS, Friesland, Unilever and P&J. Achievement as part of TNS • Employee of the month award • Special award and honor for being able to collect some of the company’s old standing payments • Two completed projects were chosen as a case study to be shared and discussed with colleagues in separate occasions • Specialized in qualitative research • Main accounts handled include Al Marai, Nadec, NCB, Al Safi, MARS, Friesland, Unilever and P&J. Achievement as part of TNS • Employee of the month award • Special award and honor for being able to collect some of the company’s old standing payments • Two completed projects were chosen as a case study to be shared and discussed with colleagues in separate occasions



Free Lancer

• Saudi Arabia

• Program Developer

  • Jan 2005 - Jan 2007

  Program Developer • 2005 Students Registration Program for The Saudi Club at King Abdulaziz University • 2006 Job Tracking and Payment management program for FRC Program Developer • 2005 Students Registration Program for The Saudi Club at King Abdulaziz University • 2006 Job Tracking and Payment management program for FRC